Atlassian Explained

Atlassian Corporation
Type:Public
Industry:Software
Foundation: in Sydney
Hq Location City:Sydney, New South Wales
Hq Location Country:Australia
Products:
Revenue: (2024)
Operating Income: (2024)
Net Income: (2024)
Assets: (2024)
Equity: (2024)
Num Employees:12,157 (2024)
Footnotes:[1] [2] [3]

Atlassian Corporation is an Australian-American software company that develops products for software developers, and project managers among other groups. The company is domiciled in Delaware, with global headquarters in Sydney, Australia, and US headquarters in San Francisco.[4] [5]

The name, Atlassian, is an ad hoc derivative of Atlas, the Titan in Greek mythology who the gods had condemned to hold up the Heavens after the gods overthrew them. (The usual form of the word is Atlantean.) The company's logo reflected this from 2011 through 2017 with its stylized blue human holding up what is shown to be the bottom of the sphere of the sky.[6]

In the fourth fiscal quarter of 2022, Atlassian reported serving 242,623 customers in over 190 countries, with 10 million monthly active users.[7] [8] As of March 2024, the company had over 10,000 employees across 13 countries.[9] [10] [11] [12]

History

In 2001, Mike Cannon-Brookes sent an email to his University of New South Wales classmates asking if any of them were interested in helping him launch a tech startup after graduation.[13] However, Scott Farquhar was the only one who replied, and together they founded Atlassian in 2002.[14] [15] [16] They bootstrapped the company for several years, financing the startup with a $10,000 credit card debt.[17]

Originally, Mike and Scott were working to support other customer support teams, but this required them to take calls at all hours.[18] Additionally, they were dissatisfied with the bug-tracking software they were using. As a solution, they launched Atlassian's flagship product Jira, a project and issue tracker that is still widely used today, and refocused their operations to selling the software.[19]

In 2004, Confluence, a team collaboration platform that lets users work together on projects, co-create content, and share documents and other media assets, was launched.[20]

In July 2010, Atlassian raised $60 million in secondaries venture capital from Accel Partners.[21] By June of the next year it announced that revenue had increased 35% in the previous year to $102 million.[22] The 2014 restructuring saw the parent company became Atlassian Corporation PLC of the UK whose address was registered in London though the de facto headquarters remained in Sydney.[23]

In November 2015, Atlassian announced sales of $320 million,[24] and Shona Brown was added to its board.[25] On 10 December 2015, Atlassian made its initial public offering (IPO) on the NASDAQ stock exchange,[26] under the symbol TEAM, putting the market capitalization of Atlassian at $4.37 billion.[27] The IPO made its founders Farquhar and Cannon-Brookes Australia's first tech startup billionaires and household names in their native country, despite Atlassian being called a "very boring software company" in The New York Times for its focus on development and management software.[28] [29]

In March 2019, Atlassian's value was US$26.6 billion.[30] Cannon-Brookes and Farquhar own approximately 30% each. In October 2020, Atlassian announced the end of support for their "Server" products with sales ending in February 2021 and support ending in February 2024 to focus on "Cloud" and "Data Center" editions.[31]

In October 2021, Atlassian received approval to construct their new Headquarters in Sydney, which will anchor the Tech Central precinct.[32] Their building is planned to be the world's tallest hybrid timber structure and will embody leading sustainability technologies and principles.[33]

In March 2023, the firm announced layoffs of 500 employees, or 5% of its workforce.[34]

In October 2023, Microsoft identified a severe zero-day vulnerability that can be exploited remotely and anonymously in Atlassian's Confluence product. It also accused Chinese state-backed group known as Storm-0062, DarkShadow, or Oro0lxy, of breaking into Atlassian customers' systems several weeks earlier. Atlassian asked its customers to look for signs of a breach, as it could not itself confirm whether their systems were affected. The flaw has since been fixed via an update that the customers would need to apply.[35]

Sales Model

Atlassian operates under the principle that "software should be bought, not sold." Instead of running a traditional sales team, they opted to build a self-service purchase experience. This was considered risky in the early 2000s, but the strategy worked better than expected when they awoke one morning to an order form from American Airlines in the fax machine.[36] While a majority of sales are made through their website,[37] Atlassian also runs a partner program where solution partners not only provide knowledge about Atlassian products but can also assist with product implementation and configuration depending on their partner classification.[38] [39] [40]

Acquisitions and product announcements

Additional products include Crucible, FishEye, Bamboo, and Clover, which target programmers working with a code base. FishEye, Crucible, and Clover came into Atlassian's portfolio by acquiring another Australian software company, Cenqua, in 2007.[41] In 2010, Atlassian acquired Bitbucket, a hosted service for code collaboration.[42]

In 2012, Atlassian acquired HipChat, an instant messenger for workplace environments. Then in May 2012, Atlassian Marketplace was introduced as a website where customers can download plug-ins for various Atlassian products.[43] [44] [45] That same year Atlassian also released Stash, a Git repository for enterprises, later renamed Bitbucket Server.[46] Also, Doug Burgum became chairman of its board of directors in July 2012.[47]

In 2013, Atlassian announced a Jira service desk product with full service-level agreement support.[48]

In May 2015, the company announced its acquisition of work chat company Hall, intending to migrate all of Hall's customers across to its chat product HipChat.[49] In April 2015, Atlassian announced that it had acquired Blue Jimp—the company behind Jitsi—to expand its video capabilities.[50]

A small startup called Dogwood Labs in Denver, Colorado, which had a product called StatusPage (that hosts pages updating customers during outages and maintenance), was acquired in July 2016.[51] [52]

In January 2017, Atlassian announced the purchase of Trello for $425 million.[53] On 7 September 2017, the company launched Stride, a web chat alternative to Slack.[54] [55] Less than a year later, on 26 July 2018, Atlassian announced it was going to exit the chat business, that it had sold the intellectual property for HipChat and Stride to competitor Slack, and that it was going to shut down HipChat and Stride in 2019. As part of the deal, Atlassian took a small stake in Slack.[56]

On 4 September 2018, the company acquired OpsGenie (a tool that generates alerts for helpdesk tickets) for $295 million.[57] In October 2018, the company announced that it was selling Jitsi to 8x8.[58]

On 18 March 2019, the company announced that it had acquired Agilecraft for $166 million.[59] On 17 October 2019, Atlassian completed the acquisition of Code Barrel, makers of "Automation for Jira", available on Jira Marketplace.[60]

On 12 May 2020, Atlassian acquired, a tool that generates helpdesk tickets from Slack conversations,[61] for an undisclosed amount.[62] On 30 July 2020, Atlassian announced the acquisition of Mindville, a provider of IT service management software, for an undisclosed amount.[63]

On 26 February 2021, Atlassian acquired the cloud-based visualization and analytics company Chartio.[64]

On 19 April 2023, Atlassian announced the availability of "Atlassian Intelligence".[65]

On 12 October 2023, Atlassian made its biggest acquisition to date, by agreeing to buy video messaging company Loom for US$975 million, with the intention to integrate Loom's technology into its cloud-based products, such as Jira and Confluence.[66] [67]

In April 2024, Atlassian released Rovo, a set of search and automation tools which use AI.[68]

Cybersecurity

DataSpii

In July 2019, cybersecurity researcher Sam Jadali exposed a catastrophic data leak known as DataSpii involving clickstream data provider DDMR and marketing intelligence company Nacho Analytics (NA).[69] [70] Branding itself as the "God mode for the internet," NA granted its free and paid members the ability to access real-time Jira and Confluence data from Atlassian's cloud and on-premise products, impacting thousands of Atlassian customers including Reddit, FireEye, NBC Digital, BuzzFeed, AlienVault, Cardinal Health, T-Mobile, and Under Armour.[71] [72]

Ars Technica's coverage of Jadali's findings highlighted DataSpii's ability to disseminate sensitive Atlassian Jira data, including Blue Origin staff's competitor discussions and technical issues with sensors, equipment and manifolds.

DataSpii circumvented the most effective security measures, enabling the unauthorized dissemination of Jira data from the internal corporate networks of leading cybersecurity firms.[73] This resulted in the real-time leakage of Jira tickets containing the cybersecurity issues of entities such as the Pentagon, Bank of America, AT&T, and others.[74] Jadali's investigation revealed that DDMR facilitated rapid dissemination of the data to additional third parties, often within minutes of acquisition, endangering the privacy of the sensitive data collected.[75]

The DataSpii leak harvested data from millions of Chrome and Firefox users through compromised browser extensions, exploiting Atlassian's method of embedding project tasks and other corporate data directly within page titles. The leak demonstrated a vulnerability in data security, where a single compromised staff member could inadvertently expose the Jira tickets of others.

External links

NASDAQ:

Notes and References

  1. Web site: U.S. SEC: Atlassian Corporation Form 10-K . 16 August 2024 . U.S. Securities and Exchange Commission.
  2. Web site: Farquhar . Scott . Cannon-Brookes . Mike . Deatsch . Cameron . Beer . James . 28 April 2022 . Our Q3 FY22 letter to shareholders . 2 June 2022 . Atlassian.
  3. Web site: Atlassian Corporation Form 8-K . 3 October 2022 . U.S. Securities and Exchange Commission.
  4. Web site: 24 February 2016 . Office Envy: Inside Atlassian's San Francisco headquarters . CNBC.
  5. . Atlassian Announces Completion of its Redomiciliation to the United States . . . 2022-10-03 . 2022-10-04.
  6. Web site: 27 October 2011 . Behind the Scenes of the Atlassian Logo Redesign - Atlassian Blog . usurped . https://web.archive.org/web/20201030104555/https://www.atlassian.com/blog/archives/behind-the-scenes-of-the-atlassian-logo-redesign . 30 October 2020 . 28 September 2017.
  7. Web site: Customers . 2 June 2022 . Atlassian.
  8. Web site: Atlassian Announces Fourth Quarter and Fiscal Year 2022 Results . 2022-08-04 . investors.atlassian.com . en-US.
  9. News: Druzin . Bryce . 28 November 2016 . San Francisco software firm opens Silicon Valley hub . Silicon Valley Business Journal . live . 25 January 2017 . https://web.archive.org/web/20170202031247/http://www.bizjournals.com/sanjose/news/2016/11/28/san-francisco-software-firm-opens-silicon-valley.html . 2 February 2017.
  10. Web site: Contact . 2 June 2022 . Atlassian.
  11. Web site: Atlassian Announces Fourth Quarter and Fiscal Year 2022 Results . 2022-08-04 . investors.atlassian.com . en-US.
  12. Web site: Discover our story . 2024-03-26 . Atlassian . en-US.
  13. Web site: Atlassian: Mike Cannon-Brookes and Scott Farquhar . 24 March 2024.
  14. Web site: 17 January 2019 . Atlassian Shareholder Letter Q2 FY19 . 19 January 2023 . Atlassian.
  15. News: Moses . Asher . 15 July 2010 . From Uni dropouts to software magnates . . live . https://web.archive.org/web/20131204162406/http://www.smh.com.au/small-business/entrepreneur/from-uni-dropouts-to-software-magnates-20100715-10bsm.html . 4 December 2013.
  16. Web site: Asher . Moses . 14 July 2010 . From Uni dropouts to software magnates . live . https://web.archive.org/web/20121214142241/http://www.smh.com.au/small-business/entrepreneur/from-uni-dropouts-to-software-magnates-20100715-10bsm.html . 14 December 2012 . 15 May 2013 . The Sydney Morning Herald.
  17. Web site: Mckenzie . Hamish . Hard yakka: Why Atlassian's founders are the pride of Australia's startup world . live . https://web.archive.org/web/20130517184925/http://pandodaily.com/2013/04/26/hard-yakka-why-atlassians-founders-are-the-pride-of-australias-startup-world/ . 17 May 2013 . 15 May 2013 . PandoDaily.
  18. Web site: 2022-06-02 . 20 years of Atlassian, 20 lessons learned . 2024-06-16 . Work Life by Atlassian . en-US.
  19. Web site: Weinberger . Matt . The co-CEOs of $26 billion Atlassian changed the way programmers work together. Now, they explain their plan to do it for everybody else too. . 5 May 2019 . Business Insider.
  20. Web site: Products . live . https://web.archive.org/web/20130514044058/http://www.atlassian.com/software/ . 14 May 2013 . 15 May 2013 . Atlassian.
  21. News: Tam . Pui-Wing . 14 July 2010 . Accel Invests $60 Million in Atlassian . . live . 15 May 2013 . https://web.archive.org/web/20130317063750/http://blogs.wsj.com/digits/2010/07/14/accel-invests-60-million-in-atlassian/ . 17 March 2013.
  22. Web site: Schonfeld . Erick . Atlassian's 2011 Revenues Were $102 Million With No Sales People . live . https://web.archive.org/web/20130521032901/http://techcrunch.com/2012/01/16/atlassian-2011-revenues-102-million/ . 21 May 2013 . 15 May 2013 . Tech Crunch. 16 January 2012 .
  23. Web site: Hutchinson . James . Atlassian's Farquhar justifies London switch . live . https://web.archive.org/web/20151013000134/http://www.afr.com/technology/atlassians-farquhar-justifies-london-switch-20140217-ixrqy . 13 October 2015 . 15 September 2015.
  24. Web site: Lunden . Ingrid . Roof . Katie . Wilhelm . Alex . 9 November 2015 . Enterprise Software Co Atlassian Files IPO on Sales Of $320M, Net Income Of $6.8M in 2015 . live . https://web.archive.org/web/20170211135931/https://techcrunch.com/2015/11/09/atlassian-ipo/ . 11 February 2017 . 25 January 2017 . Tech Crunch.
  25. Web site: 7 December 2015 . Form F-1 Amendment 3: Registration of Securities . live . https://web.archive.org/web/20160313013538/http://www.sec.gov/Archives/edgar/data/1650372/000104746915009069/a2226799zf-1a.htm . 13 March 2016 . 25 January 2017 . US Securities and Exchange Commission.
  26. Web site: Primack . Dan . And the Price of the Last Big Tech IPO of 2015 Is... . live . https://web.archive.org/web/20151211200857/http://fortune.com/2015/12/09/atlassian-ipo-price/ . 11 December 2015.
  27. Web site: And the Price of the Last Big Tech IPO of 2015 Is... . 17 December 2018 . Fortune.
  28. Finley . Klint . Atlassian Challenges GitHub to a Fork Fight . live . . https://web.archive.org/web/20130522040906/http://www.wired.com/wiredenterprise/2012/12/atlassian-stash . 22 May 2013 . 15 May 2013.
  29. News: Bowles . Nellie . 13 February 2019 . The Strange Experience of Being Australia's First Tech Billionaires . en-US . The New York Times . 18 September 2020 . 0362-4331.
  30. Web site: Kruger . Colin . 19 March 2019 . Atlassian founders worth $10 billion each after record stock rise . 5 May 2019 . The Sydney Morning Herald.
  31. Web site: Atlassian to end sale and support of on-premise server products by 2024 . 2022-08-21 . ZDNET . en.
  32. Web site: McKeown . Renee . 18 October 2021 . Atlassian Wins Approval for $1bn Tech Central Tower . 17 January 2022 . The Urban Developer . en.
  33. Web site: World's tallest hybrid timber tower to house Atlassian HQ in Sydney . 17 January 2022 . ArchitectureAU . en.
  34. News: Ford . Brody . Atlassian to Eliminate 500 Jobs in Latest Software Cutbacks . 6 March 2023 . Bloomberg.com . 6 March 2023 . en.
  35. News: Bonyhady . Nick . 11 October 2023 . Atlassian hit by Chinese state-linked hackers . Australian Financial Review.
  36. Web site: 2022-06-02 . 20 years of Atlassian, 20 lessons learned . 2024-06-16 . Work Life by Atlassian . en-US.
  37. News: Douglas MacMillan . 8 April 2014 . Atlassian Valued at $3.3 Billion Selling Business Software Sans Salespeople . Wall Street Journal Digits blog . live . 25 January 2017 . https://web.archive.org/web/20170202040838/http://blogs.wsj.com/digits/2014/04/08/atlassian-valued-at-3-3-billion-selling-business-software-sans-salespeople/ . 2 February 2017.
  38. Web site: Atlassian . Atlassian Partners: Receive Product Support . 2024-06-16 . Atlassian . en.
  39. Web site: Player . Chris . Atlassian's partner program comes of age .
  40. Web site: Teal . Kelly . 5 September 2019 . Atlassian 'Doubling Down' on Cloud Means More Margin for Partners .
  41. Web site: Burnette . Ed . Atlassian acquires Cenqua, drops .NET . live . https://web.archive.org/web/20130619054020/http://www.zdnet.com/blog/burnette/atlassian-acquires-cenqua-drops-net/357 . 19 June 2013 . 15 May 2013 . ZDNet.
  42. Web site: Rao . Leena . Atlassian Buys Mercurial Project Hosting Site BitBucket . live . https://web.archive.org/web/20130514103831/http://techcrunch.com/2010/09/29/atlassian-buys-mercurial-project-hosting-site-bitbucket/ . 14 May 2013 . 15 May 2013 . Tech Crunch. 29 September 2010 .
  43. Web site: Miller . Kyle . Browse, Try, Buy, on Atlassian Marketplace . live . https://web.archive.org/web/20130701215658/http://blogs.atlassian.com/2012/05/browse-try-buy-on-atlassian-marketplace/ . 1 July 2013 . 15 May 2013 . Atlassian Blogs.
  44. Web site: 6 June 2012 . Atlassian announces app store for app developers . live . https://web.archive.org/web/20130510172751/http://www.sdtimes.com/link/36686 . 10 May 2013 . 15 May 2013 . SD Times.
  45. Web site: Atlassian Launches A Marketplace For Project Management Add-Ons . live . https://web.archive.org/web/20160812121112/https://techcrunch.com/2012/05/30/atlassian-marketplace/ . 12 August 2016 . 16 June 2016 . Tech Crunch. 30 May 2012 .
  46. Web site: Frederic Lardinois . 22 September 2015 . Atlassian Updates Its Git Services, Combines Them Under The Bitbucket Brand . live . https://web.archive.org/web/20170202042009/https://techcrunch.com/2015/09/22/atlassian-updates-its-git-services-combines-them-under-the-bitbucket-brand/ . 2 February 2017 . 25 January 2017 . Tech Crunch.
  47. News: Apostolou . Natalie . 20 July 2012 . Atlassian heading for the exit? New Board members have extensive experience selling software companies to the big boys . The Register . live . 25 January 2017 . https://web.archive.org/web/20170202033553/https://www.theregister.co.uk/2012/07/20/atlassian_upgrade_board/ . 2 February 2017.
  48. Web site: Darrow . Barb . 2 October 2013 . Atlassian parlays Jira issue tracking tool in service desk world . live . https://web.archive.org/web/20170202033337/https://gigaom.com/2013/10/02/atlassian-parlays-jira-into-service-desk-world/ . 2 February 2017 . 25 January 2017 . Giga Om.
  49. News: 8 May 2015 . Atlassian buys rival work chat tool Hall . Business Spectator / The Australian Business Review .
  50. Web site: Atlassian acquires video conferencing company Blue Jimp . 21 April 2015 . . Leon . Spencer.
  51. News: Lardinois . Frederic . 14 July 2016 . Atlassian acquires StatusPage . Tech Crunch . live . 25 January 2017 . https://web.archive.org/web/20170119052526/https://techcrunch.com/2016/07/14/atlassian-acquires-statuspage/ . 19 January 2017.
  52. News: Miller . Ben . 16 July 2016 . Denver tech company bought, moving to San Francisco . Denver Business Journal . live . 25 January 2017 . https://web.archive.org/web/20170202031628/http://www.bizjournals.com/denver/news/2016/07/18/denver-tech-company-bought-moving-to-san-francisco.html . 2 February 2017.
  53. News: Lardinois . Frederic . 9 January 2017 . Atlassian acquires Trello for $425M . Tech Crunch . live . 25 January 2017 . https://web.archive.org/web/20170129015511/https://techcrunch.com/2017/01/09/atlassian-acquires-trello/ . 29 January 2017.
  54. Web site: Lardinois . Frederic . Atlassian launches Stride, its Slack competitor TechCrunch . 7 September 2017 . live . https://web.archive.org/web/20170907134536/https://techcrunch.com/2017/09/07/atlassian-launches-stride-its-slack-competitor/ . 7 September 2017 . 7 September 2017.
  55. News: 7 September 2017 . Atlassian launches Stride, the latest would-be Slack killer . Reuters . live . 11 September 2017 . https://web.archive.org/web/20170910013959/http://www.reuters.com/article/us-atlassian-stride/atlassian-launches-stride-the-latest-would-be-slack-killer-idUSKCN1BI1R6 . 10 September 2017.
  56. Web site: Bass . Dina . Huet . Ellen . 26 July 2018 . Goodbye HipChat: Slack and Atlassian Team Up on Chat Software . 4 July 2019 . www.bloomberg.com . Bloomberg.
  57. Web site: Grant . Nico . Bass . Dina . 4 September 2018 . Atlassian Buys OpsGenie to Expand in ServiceNow's Market . 4 September 2018 . Bloomberg L.P..
  58. Web site: Atlassian sells Jitsi, an open-source videoconferencing tool it acquired in 2015, to 8×8 . 29 October 2018 . . Ingrid . Lunden.
  59. Web site: Atlassian acquires AgileCraft for $166M . 18 March 2019 . 18 March 2019 . Techcrunch.
  60. Web site: Atlassian acquires Code Barrel, makers of Automation for Jira . 30 September 2020 . TechCrunch. 17 October 2019 .
  61. Web site: Atlassian acquires help desk firm Halp . 12 May 2020 . 28 February 2022.
  62. Web site: Atlassian acquires Halp to bring Slack integration to the forefront . 14 May 2019 . Techcrunch.
  63. Web site: Atlassian acquires asset management company Mindville . 30 September 2020 . TechCrunch. 30 July 2020 .
  64. Web site: Dignan . Larry . Atlassian acquires Chartio, plans to add data visualization to Jira . 14 March 2021 . ZDNet . en.
  65. Web site: Atlassian taps OpenAI to make its collaboration software smarter . 2023-04-24 . cnbc.com . en.
  66. Web site: Sriram . Akash . 12 October 2023 . Atlassian to buy video messaging provider Loom for nearly $1 billion . 13 October 2023 . Reuters.
  67. News: Biggs . Tim . 13 October 2023 . Atlassian bets big on remote work with $1.5b acquisition . Sydney Morning Herald.
  68. Web site: Lardinois . Frederic . Atlassian launches Rovo, its new AI teammate . TechCrunch . 4 May 2024 . 1 May 2024.
  69. Web site: Goodin . Dan . 2019-07-18 . My browser, the spy: How extensions slurped up browsing histories from 4M users . 2024-03-05 . Ars Technica . en-us.
  70. Fowler, Geoffrey A. (2019-07-19). "Perspective | I found your data. It's for sale". Washington Post. ISSN 0190-8286. Retrieved 2024-03-04.
  71. Web site: Jadali . Sam . 2019-07-18 . DataSpii - A global catastrophic data leak via browser extensions . 2024-03-05 . Security with Sam . en-US.
  72. Web site: DataSpii Impacted Companies . 2024-03-05 . Security with Sam . en-US.
  73. Web site: Jadali . Sam . 2019-07-18 . DataSpii - A global catastrophic data leak via browser extensions . 2024-03-05 . Security with Sam . en-US.
  74. Sam Jadali [@sam_jadali] (December 5, 2019). "Multibillion dollar cybersecurity companies leaked client data including government (Pentagon) and corporate data (BofA, AT&T, Novartis, Orange, and KP) in the #DataSpii browser extension leak. See attached for heavily redacted screenshot" (Tweet) – via X.
  75. Web site: Goodin . Dan . 2019-07-18 . More on DataSpii: How extensions hide their data grabs—and how they’re discovered . 2024-03-05 . Ars Technica . en-us.

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