Ad Age Explained

Category:Advertising and Marketing
Company:Crain Communications, Inc.
Country:United States
Based:New York City
Language:English
Publisher:KC Crain
Editor Title:President
Editor:Dan Peres
Editor Title2:Editor (India)
Editor2:Unais Muhammad

Ad Age (known as Advertising Age until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930.[1] [2] Ad Age appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly[1] print magazine.

Ad Age is based in New York City. Its parent company, the Detroit-based Crain Communications,[3] is a privately held publishing company with more than 30 magazines, including Autoweek, Crain's New York Business, Crain's Chicago Business, Crain's Detroit Business, and Automotive News.

History

Advertising Age launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein.[4]

The site AdCritic.com was acquired by The Ad Age Group in March 2002.[5]

In 2004, Advertising Age acquired American Demographics magazine.[6] In 2007 Ad Age acquired the Thoddands Power 150, which is a top marketing blogs list.[7]

An industry trade magazine, BtoB, was folded into Advertising Age in January 2014.[8]

In 2017, the magazine shortened its name to Ad Age.[9]

Recognition

Ad Age, which The New York Times in 2014 called "the largest publication in the ad trade field"[1] published in 1999 a list of the top 100 players in advertising history. Among these were Alvin Achenbaum, Bill Backer, Marion Harper Jr., Mary Wells Lawrence, ACNielsen, David Ogilvy, and J. Walter Thompson.[10]

In 1980, Henderson Advertising, founded 1946 by James M. Henderson in Greenville, South Carolina, became the first agency outside New York or Chicago to be named Advertising Age's "Advertising Agency of the Year".[11]

Creativity 50

Since 2016, Ad Age has been running an annual award called Creativity 50 honoring the 50 most creative people in the advertising, marketing, technology and entertainment industries,[12] [13] in addition to top creative campaigns and the most innovative advertising.[14] [15] Past winners have also included entertainers such as Beyonce, David Bowie, Sia, Dwayne Johnson, James Corden,[16] Donald Glover, Stephen Colbert and author Kelly Oxford.

Controversy

Thirty years after Ad Age's "Guns must go!" headline, on an editorial in response to the 1968 assassination of Robert F. Kennedy, the periodical's founder's eldest son wrote "Nothing Ad Age has done before or since has provoked a bigger response."[17] There were "cancel my subscription" responses to what was described as "It is the first time I have ever seen Advertising Age step out of their field. ... What's more, it is not terribly becoming."[18]

See also

External links

Notes and References

  1. News: Advertising Age to Reduce Its Print Frequency . 2014-01-06 . https://web.archive.org/web/20220409141854/https://www.nytimes.com/2014/01/07/business/media/advertising-age-to-print-every-other-week.html . 2022-04-09 . live . Stuart Elliott . . limited.
  2. News: Ad Age Comes of Age: A Timeline of Classic Covers. Pollack. Judann. September 26, 2017. adage.com. 2017-10-04. live. https://web.archive.org/web/20171004053642/http://adage.com/article/media/ad-age-timeline-classic-covers/310553/. 2017-10-04.
  3. News: Crain Communications, Inc. Company Profile Vault.com. Vault. November 14, 2016. https://web.archive.org/web/20161115134212/http://www.vault.com/company-profiles/media-entertainment/crain-communications-inc/company-overview.aspx. 2016-11-15. live.
  4. News: Sidney Bernstein, Ad Age Chief, Dies . 1993-05-31 . https://web.archive.org/web/20201129222802/https://www.washingtonpost.com/archive/local/1993/05/31/sidney-bernstein-ad-age-chief-dies/34a1ad4a-842a-4cce-aebf-c542fd4f2fa0/?noredirect=on . 2020-11-29 . live . The Washington Post.
  5. Web site: Trade-mag publisher absorbs AdCritic. Olsen. Stefanie. March 27, 2002. CNET. live. https://web.archive.org/web/20161215120701/https://www.cnet.com/au/news/trade-mag-publisher-absorbs-adcritic/. 2016-12-15. August 16, 2016.
  6. Web site: Guide to the American Demographics records, 1979–2004 .
  7. Web site: Ad Age "acquires" Top Marketing Blogs List – The Power 150 . Experience Curve . 2007-07-23 . https://web.archive.org/web/20230610010821/https://experiencecurve.com/ad-age-acquires-top-marketing-blogs-list-the-power-150/ . 2023-06-10 . live . 2023-01-18 . en-US.
  8. News: Crain Communications says it will fold BtoB magazine into Advertising Age in 2014. D.B. Hebbard. October 1, 2013. Talking New Media. January 18, 2017. https://web.archive.org/web/20170202020617/http://www.talkingnewmedia.com/2013/10/01/btob-magazine-to-fold-into-advertising-age-in-2014/. 2017-02-02. live.
  9. News: Ad Age is getting a new look in rebrand effort . 2017-09-24 . https://web.archive.org/web/20230307013939/https://nypost.com/2017/09/24/ad-age-is-getting-a-new-look-in-rebrand-effort/ . 2023-03-07 . live . Kaufman . David . . 2019-05-29.
  10. Web site: Top 100 Advertising People . Ad Age . 1999-03-29 . https://web.archive.org/web/20230602031924/https://adage.com/article/news/top-100-advertising-people-1-25/62920 . 2023-06-02 . live . Fred Danzig . April 24, 2022.
  11. Web site: James M. Henderson (1921–1995). knowitall.org. May 4, 2014. https://web.archive.org/web/20130612213338/http://www.knowitall.org/legacy/laureates/james%20m.%20henderson%20.html. June 12, 2013. dead.
  12. Web site: Ad Age reveals their Creativity 50 list . Media Marketing . 2016-12-21 . https://web.archive.org/web/20230307013734/https://www.media-marketing.com/en/news/ad-age-reveals-their-creativity-50-list/ . 2023-03-07 . live . 2023-01-18 . en-US.
  13. Web site: Louis C.K., Aziz Ansari, Lena Dunham, Kelly Oxford Honored by 'Advertising Age' . Vulture . 2012-07-10 . https://web.archive.org/web/20230606015115/https://www.vulture.com/2012/07/louis-c-k-aziz-ansari-lena-dunham-kelly-oxford-honored-by-advertising-age.html . 2023-06-06 . live . Fox . Jesse David . 2023-01-18 . en-US.
  14. Web site: Terry Crews, Donald Glover, And Stephen Colbert: Ad Age Releases Their 'Creativity 50' List For 2017 . Majic 102.3 - 92.7 . 2017-12-19 . https://web.archive.org/web/20230205175154/https://mymajicdc.com/3726819/terry-crews-donald-glover-and-stephen-colbert-ad-age-releases-their-creativity-50-list-for-2017/ . 2023-02-05 . live . 2023-01-18 . en-US.
  15. News: Ad Age introduces winners of 2022 Ad Age's Creativity Awards Marketing Edge Magazine . 2022-04-26 . https://web.archive.org/web/20230118212229/https://marketingedge.com.ng/ad-age-introduces-winners-of-2022-ad-ages-creativity-awards/ . 2023-01-18 . live . Marketing Edge Magazine . en-US . 2023-01-18.
  16. Web site: The Creativity 50 2016: The Most Creative People of the Year . Ad Age . 2016-12-19 . https://web.archive.org/web/20230326035624/https://adage.com/article/news/creativity-50-2016-creative-people-year/307209 . 2023-03-26 . live . 2023-01-18.
  17. News: Recalling a Simpler Time . 1999-06-07 . https://web.archive.org/web/20221006034146/https://www.crainsnewyork.com/article/19990607/SUB/906070743/recalling-a-simpler-time . 2022-10-06 . live . Ad Age . Rance Crain.
  18. News: Recalling a day when Ad Biz took aim at gun issue . 1999-05-22 . https://web.archive.org/web/20221201074809/https://www.chicagobusiness.com/article/19990522/ISSUE01/10001006/recalling-a-day-when-ad-biz-took-aim-at-gun-issue . 2022-12-01 . live . Crain's Chicago Business.

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