| Zoo York | |
| Type: | Subsidiary |
| Traded As: | NASDAQ: |
| Founders: | Rodney Smith Eli Morgan Gesner Adam Schatz |
| Location City: | New York |
| Location Country: | US |
| Area Served: | Worldwide |
| Products: | Skate boards, t-shirts, hoodies, windbreakers, hats, fanny packs |
| Parent: | Iconix Brand Group |
Zoo York is an American company focused on the skateboarding market. The company currently commercializes skateboards, t-shirts, hoodies, windbreakers, hats, and fanny packs.[1]
The company's name was taken from one of NYC's oldest skate crews, Soul Artists of Zoo York.
The company was founded in 1993 by skateboarders Rodney Smith, Eli Morgan Gesner, and Adam Schatz, who started their own business after Smith's company, Shut, lost a legal battle over trademark infringement. The company established itself as the major firm in the East Coast due to the adding of graffiti and hip-hop culture to their designs. The company was first sold to Marc EckÅ in 2001; four years later, the Zoo York brand sold the rights to use its name to the Iconix Brand Group.
In 2019, the founding partners returned to Zoo York as creative directors with the purposes of bringing strategic, design, and marketing insight to the brand.[2] The directors also focused on new licensees and partnerships. Iconix Brand CEO Bob Galvin state that "partnering with the creators of Zoo York will help us reconnect to the brand's origins in New York City street culture and regain credibility".[3]
The company produced a popular VHS mixtape series.[4] [5]
Zoo York produced a television show on Fuel TV called Skate Maps which shows the Zoo York team on tour. In 2007, Zoo York's team appeared on Thrasher Magazine's cross country skateboarding contest, "King of the Road."[6]
Brandon Westgate, Burton Smith, Harold Hunter, Ricky Oyola, Danny Supa, Quim Cardona, Chaz Ortiz, Hamilton Harris, Jamie Story, Zered Bassett, Justin Pierce, among others.[7] [8] [9] [10] [11] [12]