Ziegenbock Explained

Ziegenbock (Ziegen Bock) is a German amber lager brewed by AB InBev. It is billed as "for Texans by Texans," and distributed in the U.S. state of Texas and nearby states.[1] Ziegenbock is the German word for a billy goat.

Ziegenbock is marketed as a Texas-brewed Bock-Style Beer (Import - Craft - Specialty) and positioned as a Texan beer to compete with Shiner Bock. Ziegenbock is brewed at Anheuser-Busch's Houston brewery. Like Shiner Bock and Amber Bock, it does not conform to the BJCP style guidelines[2] for a Bock, either in terms of flavor profile or potency.

Ziegfest

Ziegfest is an annual music festival sponsored by Ziegenbock and its parent company, Anheuser-Busch. Ziegfest typically features Texas/Red Dirt musicians. There are typically several venues with the events scheduled around a month apart.

External links

Notes and References

  1. Book: D'aveni . Richard . Strategic Supremacy: How Industry Leaders Create Spheres of Influence from Their Product Portfolios to Achieve . 11 May 2010 . Free Press . 9780743217637.
  2. Web site: 2008 BJCP Style Guidelines Category 5 — Bock . Beer Judge Certification Program . 16 August 2021 . https://web.archive.org/web/20200811213041/https://www.bjcp.org/2008styles/style05.php . 11 August 2020 . live.