Zevia Explained

Zevia
Industry:Beverage
Location City:Los Angeles, California
Location Country:U.S.
Area Served:Worldwide

Zevia is a Los Angeles based company[1] that produces soft drinks, organic tea, energy drinks, and mixers sweetened with stevia.[2] All Zevia products are zero-calorie, sugar-free, gluten free, vegan, certified kosher, and certified by The Non-GMO Project. In June 2021, Zevia filed to go public with an IPO.

History

Zevia was launched in 2007 as an alternative soft drink for those who want to avoid both added sugars and artificial sweeteners.[3] The company was founded in Seattle, Washington by Derek Newman, Jessica Newman, and Ian Eisenberg.[4]

By the end of 2008, ACNielsen recorded that Zevia was the fastest growing natural product in the United States in terms of sales.[5] The company's 2008 revenue was $925,000,[6] and the product was available in 850 stores.[7] In 2010, Zevia reported a 300% increase in same-store sales over 2009.[8]

Paddy Spence bought Zevia in 2010 and became both CEO and chairman.[9] In August 2022, Amy Taylor was appointed CEO.

In July 2012, Zevia ran billboard ads in support of New York City's soda ban,[10] and Spence appeared on CNBC to promote healthier soda alternatives.[11]

In May 2012, the product was the best selling soda in Whole Foods. By July 2013, it was the number seventeen zero-calorie or low-calorie soda in mainstream grocery stores, making it the only independent brand in the top 20. By the end of 2013, overall sales were over $60 million, and it was the 14th-best-selling diet soda.[12] [13] By 2014 the firm's product was available in more than 16,000 stores in the United States, including Whole Foods, Target, Kroger, Safeway, Sprouts, and other grocery and natural food stores.[14] [15] [16] [17]

In late 2013, the firm replaced their previous stevia and erythritol sweetener with a mix of stevia extract, monk fruit extract, and erythritol, a blend that they called SweetSmart.[18] [19] In September 2016, the company announced that all their products had been reformulated to be sweetened only with stevia.[20]

In 2014, Zevia entered a sponsorship with Major League Baseball and became the official soda of the Oakland Athletics. The soda is sold in bottles at all concessions stands at the Oakland–Alameda County Coliseum.[21]

Starting in 2016, Zevia introduced more products beyond its primary line of soft drinks. In June 2016, Zevia launched the Sparkling Water and energy drink product lines.[22] In October 2016, Zevia unveiled its Mixers line.[23]

In 2018, the company launched the Zevia Organic Tea line, in various tea flavors.[24]

In December 2019, Zevia launched its Kidz line. The drinks are packaged in smaller 7.5 ounce cans that feature classic Disney characters.[25]

, the company sells its products in the United States and Canada, but is looking to expand into other markets such as Western Europe, Latin America, and Asia. Zevia sells directly to consumers via its website and Amazon.com, and in over 22,000 retail stores. Zevia claims that it was the top-selling carbonated soft drink brand on Amazon in 2020.[26]

In June 2021, the company filed to go public with an IPO on the NYSE.[27] [28]

Products

Zevia has six product lines, with 37 flavors.[29] All Zevia products are zero-calorie, sugar-free, gluten free, vegan, certified Kosher and certified by The Non GMO Project.[30]

Notes and References

  1. Company Overview of Zevia LLC . https://web.archive.org/web/20130730133746/http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=113907613 . dead . July 30, 2013 . Bloomberg Businessweek . March 30, 2012.
  2. http://www.businessweek.com/videos/2012-05-21/zevia-ceo-sees-alternative-to-sodas-sugar-calories "Declining Soda Sales Lead to Search for Holy Grail."
  3. News: 'Soda' No Longer Four-Letter Word For Diabetics Thanks To Culver City Company . CBS Los Angeles . March 9, 2012 . March 30, 2012.
  4. Web site: James . Andrea . August 27, 2008 . Seattle-based Zevia selling all-natural, zero-calorie drink . 2021-07-10 . Seattle Post-Intelligencer.
  5. News: Sunwin International Customer Zevia LLC Recognized as Fastest Growing Natural Product . November 2008 . Jeff Reynolds . March 30, 2012.
  6. Bruce, Bill. "Zevia Lands Deal with Whole Foods." FoodBev.com. Apr. 29, 2009
  7. Choi, Candace. "Cola holy grail: Great taste, no calories, no artificial sweetener.” The Seattle Times. July 26, 2012
  8. http://www.bevnet.com/magazine/issue/2010/high-end-optimism "High End Optimism."
  9. News: Zevia LLC Gets New Owners . March 30, 2012 . September 28, 2010 . BevNet.
  10. Fulton, April. “Hold the Ice: Rhetoric Gets Hot Over New York’s Big Soda Ban.” NPR blog: The Salt. July 24, 2012
  11. Web site: Zevia CEO Fights for a Sugar Ban . CNBC . April 24, 2013.
  12. http://www.beverageworld.com/articles/full/16210/zevia-says-first-major-soda-to-use-monk-fruit "Zevia Says First Major Soda to Use Monk Fruit."
  13. Klineman, Jeffrey. "Zevia Set to Unleash New Sweetener Mix." BEVNET. Dec. 18, 2013
  14. Leave the Nest to Start Your Company? 8 Signs You're Ready. March 5, 2012. Inc. Magazine. March 30, 2012. Maria Tabaka.
  15. Schussheim, Sarah. "How Zevia is Staking Its Claim as Fashion's Favorite Soda." Elle Magazine. July 15, 2013.
  16. http://www.bevnet.com/news/2013/zevia-achieves-record-breaking-quarter "Zevia Achieves Record-Breaking Quarter."
  17. Watson, Elaine. "Diet soda in a funk? Not ours, says Zevia boss as he adds monk fruit to his zero-cal menu: Zevia could be a $1bn brand." Food Navigator. Jan. 9, 2014
  18. Lopes, Marina. "Feature: A sweet Asian fruit tempts the troubled soft drink industry." Reuters. December 22, 2013
  19. http://www.bevindustry.com/articles/87044-zevia-reformulates-soft-drinks-with-new-sweeteners "Zevia reformulates soft drinks with new sweeteners."
  20. Web site: 2016-09-23 . Zevia products now solely sweetened with stevia . 2021-07-07 . Beverage Industry.
  21. Web site: Unlikely soda to show up at ballpark . March 27, 2014 . Bruce . Horovitz . . https://web.archive.org/web/20140421073351/https://www.usatoday.com/story/money/business/2014/03/27/zevia-stevia-oakland-as-official-zero-calorie-soft-drink-carbonated-beverages/6863729/ . 2014-04-21 . en . dead . 2019-09-15.
  22. Web site: Startup Zevia wants to be known for more than just soda. 2016-06-29. Fortune. 2016-11-16.
  23. Web site: Crawford . Elizabeth . 2016-10-12 . Zevia expands beyond soda with cocktail mixers, sparkling water and energy drinks . 2021-07-10 . Food Navigator USA.
  24. Web site: 2018-03-09 . Zevia Introduces Zevia Organic Ready-To-Drink Tea - Zevia Extends Its Total Beverage Positioning With Zero-Calorie Organic Tea Line . 2021-07-10.
  25. Web site: Dennis . Rebecca . 2019-12-17 . Zevia, Disney Drink Up Kids Beverage Deal . 2021-07-10 . License Global.
  26. Web site: Garcia . Tonya . 2021-07-06 . Zevia IPO - 5 things to know about the zero-calorie beverage company before it goes public . 2021-07-10 . MarketWatch.
  27. Web site: Poinski . Megan . 2021-06-25 . Beverage maker Zevia files for IPO . 2021-07-10 . FoodDive.
  28. Web site: 2021-06-25 . Zevia S-1 . 2021-07-10 . U.S. Securities and Exchange Commission.
  29. Web site: Zevia - Collections . 2021-07-10 . Zevia.
  30. Web site: 2021-07-10 . FAQs and Facts - Zevia . 2021-07-10 . Zevia.

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