Zero (NewJeans song) explained

Zero
Cover:NewJeans - Zero.png
Alt:NewJeans' cartoon rabbit mascot tinted in red with black outlines holding a can of Coke Zero, with the group's name below in the same color scheme
Type:promo
Artist:NewJeans
Released:April 3, 2023
Length:2:34
Label:ADOR
Composer:
  • Monro
  • Ylva Dimberg
Lyricist:
  • Gigi
  • Ylva Dimberg
Producer:Monro

"Zero" is a song by South Korean girl group NewJeans, released as a promotional single for Coca-Cola's Korean campaign for Coca-Cola Zero Sugar on April 3, 2023.[1] It is the group's first track primarily in English,[2] and was accompanied by a music video.[3]

Background

NewJeans were previously announced as global ambassadors for Coca-Cola, with "Zero" serving as their project in the role.[4]

A remix to the song, featuring American rapper JID, was released on June 20, 2023, along with a music video released the following day.[5]

Composition

"Zero" contains "various genres and sounds, such as pop and R&B chords and Jersey club rhythms", with a press release stating it also combines "the urgency of drums and bass and the sweetness of R&B".[4] It contains lyrics referencing Coca-Cola in a "fusion" of Korean and English lyrics.[2]

Music video

The music video, released on YouTube on April 3, 2023, shows the group getting ready, performing "energetic choreography" and drinking Coca-Cola.[3] The music video for the remix, featuring JID, was released on June 21, 2023.

Charts

Weekly charts

Chart (2023)! scope="col"
Peak
position
Global Excl. US (Billboard)[7] 154
Japan (Japan Hot 100)[8] 58
New Zealand Hot Singles (RMNZ)[9] 29
Singapore (RIAS)[10] 22
South Korea (Circle)[11] 12

Monthly charts

Chart (2023)! scope="col"
Position
South Korea (Circle)[12] 24

Release history

Region! scope="col"
DateFormatVersionLabel
VariousApril 3, 2023Original[13]
June 20, 2023JID remix[14]

Notes and References

  1. Web site: Take a look at the official NewJeans x Coca-Cola Zero Campaign Images. Lifestyle Asia. Leung. Ambrose. April 3, 2023. April 8, 2023.
  2. Web site: NewJeans Shares Refreshing "Zero" Music Video With Coca-Cola. Hypebeast. Fairbrother. Logan. April 3, 2023. April 8, 2023.
  3. Web site: NewJeans unveil bubbly new Coca-Cola collaboration single 'Zero'. NME. Yeo. Gladys. April 3, 2023. April 8, 2023.
  4. Web site: https://www.hankyung.com/entertainment/article/202304031082H. ko:뉴진스 측 코카콜라 컬래버곡 제로 구전 멜로디 패러디. New Jeans side "Coca-Cola collaboration song 'Zero', oral melody parody". The Korea Economic Daily. Kim. Soo-young. ko. April 3, 2023. April 8, 2023.
  5. Web site: Yeo . Gladys . 2023-06-21 . Listen to NewJeans' new remix of 'Zero' featuring J.I.D . 2023-07-09 . . en-GB.
  6. News: NewJeans’ 'ETA' video earns bronze at Spikes Asia awards. Kim. Ju-yeon. March 18, 2024. Korea JoongAng Daily. March 18, 2024. March 18, 2024. https://web.archive.org/web/20240318133908/https://koreajoongangdaily.joins.com/news/2024-03-18/entertainment/kpop/NewJeans-ETA-video-earns-bronze-at-Spikes-Asia-awards/2005090. live.
  7. Billboard Global Excl. US: Week of April 22, 2023. Billboard. April 18, 2023. subscription.
  8. Web site: Billboard Japan Hot 100: Week of April 12, 2023. Billboard Japan. ja. April 12, 2023. April 12, 2023.
  9. Web site: NZ Hot Singles Chart. Recorded Music NZ. April 10, 2023. April 8, 2023.
  10. Web site: RIAS Top Charts Week 15 (7 - 13 Apr 2023). RIAS. April 18, 2023. April 18, 2023. https://web.archive.org/web/20230418071153/https://www.rias.org.sg/rias-top-charts/.
  11. Billboard South Korea Songs – Week of April 22, 2023 . Billboard . April 22, 2023 . April 18, 2023.
  12. Web site: Digital Chart – April 2023 . May 11, 2023 . . ko.
  13. Web site: Zero - Single by NewJeans . Apple Music (US) . June 21, 2023 . April 3, 2023.
  14. Web site: Zero (J.I.D Remix) - Single by NewJeans . Apple Music (US) . June 21, 2023 . June 20, 2023.