Zen (recommendation system) explained

Zen
Type:Recommendation system
Language Count:English
Founded:2015
Owner:VK
Author:Yandex
Key People:Anton Frolov (CEO)
Rinat Nizamov (EIC)
Vitaly Grigorash (CPO)
Commercial:Yes
Registration:Optional
Num Users:59 million per month[1]
Current Status:Active

Zen (Russian: Дзéн) is a personal recommendations service created by Yandex that uses machine learning technology.[2] [3] [4] [5]

In September 2022, Yandex sold the service to VK.[6]

Zen creates a feed of content that automatically adjusts to the interests of a user.[7] The selection of content is based on the analysis of browsing history, user-specified preferences, location, time of day and other factors.[8] [9]

The average monthly site traffic is around 59 million people.

Technology

Zen is an example of the implementation of a specialized artificial intelligence technology.[10] [11] [12]

To analyze the interests and preferences of users, Yandex used information about sites that have been visited, as well as user-specified interests.[13]

The system analyzes the user's favorite sites and other behaviors with the aim of creating a unique model of the user's preferences.[14] With an increasing amount of data about the user, the system can offer the user more relevant and topical content,[14] including content from sources unfamiliar to the user.[15] Zen adapts to the changing interests of the user.[16] For example, if a user begins to read about architecture, content on this subject will appear in their content feed more often.[17] [18]

Zen belong to the “Discovery” technology category (services and apps that use artificial intelligence to adapt to a user).[19] [20] [21]

The technology that underlies Zen was adapted by Yandex and CERN for use in the Large Hadron Collider. It is used to provide in-depth analysis of the results of physics experiments taking place at the LHС.[22] [23]

Media platform

In 2017, Yandex announced the launch of a platform that allows companies and independent authors to publish media content (articles, photos, videos) directly to Zen.[24] The platform also allows popular authors to earn money by using micropayment channels and ads.[24] [25] [26]

In August 2021, the "Videos" section was launched in Zen. It contains videos up to 1 minute long created by Zen bloggers.[27]

In 2021, the company paid out over 2 billion rubles to authors of publications.[28]

Prior to the launch of the platform, Zen feeds consisted only of publications selected from publicly available sources.[29]

After buying Zen, VK began to implement changes. In January 2023, the limit on uploaded videos was increased from 10 GB to 30 GB.[30] In February 2023, users got an opportunity to withdraw money through the VK Pay service.[31]

Monetization

The opportunity for monetization came when, in 2017, Zen became a platform for creating content, not just distributing it.[32] Zen-registered bloggers could get paid for their posts if they collected a minimum of 7,000 reads in a week.

In 2019, Zen paid more than 1 billion rubles to authors for placing advertisements in articles.[33]

In May 2020, bloggers on the platform had the opportunity to place widgets with goods from Yandex Market: at that time, such social commerce was implemented only in articles.[34] In November 2020, the platform signed an agreement with marketplace "Joom" with similar conditions for adding widgets, and in April 2021, after successful testing, placement of Auto.ru widgets became available to all authors of channels with connected monetization. The general principle of getting money from such widgets is that bloggers get paid for clicking from the widgets posted.

In March 2021, widgets began appearing not only directly in bloggers' content, but also on article cards in the feed, as well as under the articles themselves.[35]

At the first stage of the launch of the short video feed Yandex allocated 50 million rubles to reward bloggers.

History

In 1997, Yandex began research into natural language processing, machine learning and recommendation systems.[36] In 2009, the proprietary machine learning algorithm MatrixNet was developed by Yandex, becoming one of the key components that Zen functions on.[9] The first Yandex service to introduce the use of recommendation technology was Yandex.Music, which was launched in September 2014. This technology was then implemented in Yandex.Market and Yandex.Radio.

In June 2015, a beta version of Zen became available.[37] [38] [39] At first, the Zen content feed showed only content from the media, and the service was only available to the 5% of users of Yandex Browser on Android that had registered a Yandex account.[37] Prior to this, Zen was available in an experimental form on the webpage zen.yandex.ru.[9] [40]

In the following months, other types of content were added to Zen, such as image galleries, articles, blogs, forums, videos from YouTube, etc.[41] [9] [42]

In 2017, Zen launched Narratives, a special content format for mobile devices. Narrative is a set of slides with texts, photos, videos and GIFs. In January 2018, the format became available to Zen authors.[43]

In August 2022, VK announced the purchase of Zen and Zen News. The deal was closed on September 12, 2022.[44]

Management

The head of the Zen service is Anton Frolov.[45]

Finances

The platform has ad-based business model. In September 2017, Zen's revenue amounted to 200 million rubles.[46] In 2020, the planned revenue amounted to 13.1 billion rubles. According to the results of the fourth quarter of 2021, the planned revenue amounted to 18.9 billion rubles.[47]

Competitors

After the release of Zen, several major companies also announced personal recommendation services. In May 2016, Mail.Ru Group presented a similar project called Likemore, which offers users content from VK (VKontakte) social media groups.[48] [49] In August 2016, Google launched a test version of a similar service Google Discover that recommends news articles.[48] [50] [51] Apple and Facebook have also launched news services with similar functionality.[52] In 2019, VK launched a similar service named "Pulse". It is assumed that VK will merge Pulse and purchased Zen.[53] [54]

Notes and References

  1. Web site: «Яндекс.Дзен» — это 60 млн пользователей, которые готовы у вас покупать. Показываю пользу для бизнеса в цифрах. VC. 2022-03-16. 2023-02-09. ru.
  2. Web site: Personal recommendations Zen earned in Yandex.Browser on iPad - ActualApple.com. actualapple.com. 2017-04-07. 2017-02-23. https://web.archive.org/web/20170223043128/http://actualapple.com/personal-recommendations-zen-earned-in-yandex-browser-on-ipad/. dead.
  3. Web site: Share Market Updates - Stock Trading News, Stock Newsletter, Stock Photos. sharemarketupdates.com. 2017-04-07. 2016-10-19. https://web.archive.org/web/20161019040951/http://www.sharemarketupdates.com/tech-stocks-in-the-rumor-yandex-nv-nasdaqyndx-broadcom-ltd-avgo/. dead.
  4. Web site: Yandex Gains Share on Android in Another Decent Quarter. Steve. Symington. 2 August 2016.
  5. Web site: Emerging markets telecom news and analysis - Developing Telecoms. James. Barton. Developing Telecoms. 12 October 2016.
  6. Web site: Yandex's sale of News and Zen to VK completes. Techcrunch. 2022-09-12. 2023-02-09. en.
  7. Web site: "Яндекс" запустил новостной агрегатор "Дзен". www.dp.ru.
  8. Web site: Яндекс.Дзен.
  9. Web site: Будущее браузеров и искусственный интеллект. Дзен в Яндекс.Браузере - PCNEWS.RU. pcnews.ru.
  10. Web site: Искусственный интеллект в "Яндекс.Браузере" поможет осуществлять поиск - ГосИндекс. gosindex.ru.
  11. Web site: "Яндекс" выпустил браузер с рекомендательным сервисом "Дзен". ftimes.ru. 2017-04-07. 2017-04-08. https://web.archive.org/web/20170408083019/http://ftimes.ru/tech/35516-yandeks-vypustil-brauzer-s-rekomendatelnym-servisom-dzen.html. dead.
  12. Web site: Yandex Zen запустил новый формат для публикаций новостей. teleconom.ru. 2 September 2021.
  13. Web site: Будущее браузеров и искусственный интеллект. Дзен в Яндекс.Браузере. 8 June 2016 .
  14. Web site: Как включить Яндекс Дзен на компьютере в браузере. sdelaicomp.ru. 13 September 2016.
  15. Web site: Яндекс тестирует ленту Дзен в бета-версии своего браузера для iPad. AppCompass. 16 August 2016. 7 April 2017. 26 March 2017. https://web.archive.org/web/20170326051023/http://appcompass.ru/yandeks-testiruet-lentu-dzen-v-beta-versii-svoego-brauzera-dlya-ipad/. dead.
  16. Web site: Искусственный интеллект в России. Достижения и основные направления развития - iot.ru Новости Интернета вещей. iot.ru.
  17. Web site: "Яндекс" выпустил браузер с персональной лентой рекомендаций. Rbc.ua.
  18. Web site: "Яндекс" внедрил в свой браузер искусственный интеллект. Новости - Россия. Metro. www.metronews.ru. 8 June 2016.
  19. Web site: $ $ Company Profile Reuters.com. Reuters. Editorial. U.S..
  20. Web site: The Press Telegraph. presstelegraph.com. 2017-04-07. 2016-10-13. https://web.archive.org/web/20161013085116/http://presstelegraph.com/2016/10/03/todays-stock-alert-whats-in-yandex-nv-after-todays-significant-increase/. dead.
  21. Web site: The Press Telegraph. presstelegraph.com. 2017-04-07. 2016-10-02. https://web.archive.org/web/20161002125134/http://presstelegraph.com/2016/10/01/notable-reporting-yandex-nv-cant-burn-your-short-portfolio-has-another-weak-session/. dead.
  22. Web site: CERN boosts its search for antimatter with Yandex's MatrixNet search engine tech - ExtremeTech. 1 February 2013.
  23. Web site: Yandex bakes AI into smartphones to start OTT fightback.
  24. Web site: "Яндекс" запустил платформу для создания контента независимыми авторами. 30 May 2017.
  25. Web site: "Яндекс" раздаст $1 млн лучшим авторам контента на новой платформе "Яндекс.Дзена" - Rusbase. 30 May 2017 .
  26. Web site: "Яндекс" запустил блог-платформу для издателей и брендов. 30 May 2017 .
  27. Web site: «Яндекс» запустил в «Дзене» аналог TikTok — ленту с короткими видео. VC. 2021-08-05. 2023-02-09. ru.
  28. Web site: «Яндекс.Дзен» выплатил авторам постов больше 2 млрд рублей в 2021 году. VC. 2021-12-27. 2023-02-09. ru.
  29. Web site: "Яндекс.Дзен" превратили в платформу для создания контента с возможностью монетизации.
  30. Web site: В Дзене увеличен лимит на загружаемые видео. VC. 2023-12-31. 2023-02-09. ru.
  31. Web site: Дзен позволил авторам выводить доход от монетизации через VK Pay. VC. 2023-02-02. 2023-02-09. ru.
  32. Web site: 2017-05-30 . «Яндекс» запустил платформу для создания контента независимыми авторами . https://web.archive.org/web/20180906201939/https://www.kommersant.ru/doc/3312252 . 2018-09-06 . 2021-09-09 . . ru.
  33. Web site: 2020-04-24 . Яндекс.Дзен запустил рекламу в видео и упростил правила монетизации . https://web.archive.org/web/20210909164643/https://kod.ru/yandex-zen-video-monet-apr-2020/ . 2021-09-09 . 2021-09-09 . Код Дурова . en.
  34. Web site: «Яндекс.Дзен» развивает социальную коммерцию . https://web.archive.org/web/20210909164650/https://telecomdaily.ru/news/2020/05/19/yandeks-dzen-razvivaet-socialnuyu-kommerciyu . 2021-09-09 . 2021-09-09 . telecomdaily.ru.
  35. Web site: Яндекс.Дзен добавит товарные виджеты в ленту и под статьи . https://web.archive.org/web/20210909164643/https://www.seonews.ru/events/yandeks-dzen-dobavit-tovarnye-vidzhety-v-lentu-i-pod-statyami/ . 2021-09-09 . 2021-09-09 . SeoNews . ru.
  36. Web site: Yandex woos smartphone makers with AI, browser and launcher partnership programs. Ingrid. Lunden. 12 October 2016 .
  37. Web site: "Яндекс" запустил тестовую версию рекомендательного сервиса для читателей СМИ. Konstantin. Panphilov. 9 June 2015. 7 April 2017. 15 February 2017. https://web.archive.org/web/20170215215200/https://vc.ru/n/zen. dead.
  38. Web site: В Google Chrome появятся рекомендации. webmasters.ru.
  39. Web site: "Яндекс" запустил агрегатор публикаций "Дзен". TV Rain. Inc.. 10 June 2015.
  40. Web site: "Яндекс" официально запустил "Дзен". 8 June 2016.
  41. Web site: "Яндекс" запустил сервис персональных рекомендаций статей "Дзен" — Meduza.
  42. Web site: Stocks in the Spotlight: Endeavour Silver Corp. (EXK), Baker Hughes Incorporated (BHI), Yandex N.V. (YNDX) istreetwire . istreetwire.com . dead . https://web.archive.org/web/20160718222128/http://istreetwire.com/2016/07/15/stocks-in-the-spotlight-endeavour-silver-corp-exk-baker-hughes-incorporated-bhi-yandex-n-v-yndx/ . 2016-07-18.
  43. Web site: Яндекс.Дзен о нарративах: мы создали микроформат с замашками лонгридов. Cossa. 2018-02-16. 2023-02-09. ru.
  44. Web site: «Яндекс» и VK обменялись активами. Главное. РБК. 2022-09-23. 2023-02-09. ru.
  45. Web site: Руководителем "Яндекс.Дзена" станет Антон Фролов. TASS. 2021-10-12. 2023-02-09. ru.
  46. Web site: 22 млн пользователей в день и потенциальные 18,9 млрд рублей выручки в год: что получит VK после покупки «Дзена». VC. 2021-10-12. 2023-02-09. ru.
  47. Web site: 22 пользователей в день и потенциальные 18,9 рублей выручки в год: что получит VK после покупки «Дзена». RBC. 2022-03-15. 2023-02-09. ru.
  48. Web site: Google представила аналог рекомендующего статьи "Яндекс.Дзена" в мобильном браузере Chrome. Andrey. Frolov. 18 August 2016. vc.ru.
  49. Web site: Business geek. Видеозвонки в WhatsApp, закрытие "Мегамозга" и кинобизнес Nintendo.
  50. Web site: Google Now-powered New Tab Page is coming to Chrome. 17 August 2016.
  51. Web site: Google тестирует рекомендации на вкладках в Chrome для Android.
  52. Web site: Apple запустит новостной сервис Apple News. TV Rain. Inc.. 11 June 2015.
  53. Web site: Платформа для блогеров «Пульс» в VK стала доступна всем пользователям. RB. 2022-02-09. 2023-02-09. ru.
  54. Web site: Эксперты: VK может интегрировать "Дзен" и "Новости" в сообщества "ВКонтакте" и "Пульс". TASS. 2022-06-30. 2023-02-09. ru.

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