| ZEN Department Store Thai: เซน ดีพาร์ทเมนท์ สโตร์; Chinese: 先 | |
| Type: | Private |
| Genre: | Department Store |
| Fate: | Folded into Central |
| Foundation: | 1989 |
| Founder: | Central Group |
| Location: | Pathum Wan, Bangkok, Thailand |
| Key People: | Kobchai Chirathivat |
| Industry: | Retail |
| Owner: | Central Group |
| Homepage: | |
| Dissolved: | 2019 |
ZEN (Thai: เซน ดีพาร์ทเมนท์ สโตร์; Simplified Chinese: 先; Pinyin: Xiān) was a chain of two Thai luxury department stores owned by the Central Group, with branches in Thailand and China. The final store was re-branded as Central Department Store in 2019.
ZEN was launched in 1989 as an anchor tenant of the Central World shopping mall in the Pathum Wan District of Bangkok, Thailand.[1]
A second branch was opened in April 2011 in Shenyang, China as part of the Central Group's planned 18 billion baht expansion into the country.[2] It was later closed in 2013.[3]
In 2018, three floors of the Zen Department Store in Bangkok were renovated in the hope of bringing more business to the store. A new beauty zone was introduced on the first floor. The fourth and fifth floors, encompassing 11,000 square meters, were remodeled to accommodate 300 new brands and fashion shops.[4]
In 2019, the remaining ZEN location in Bangkok was re-branded, bringing an end to the brand.[5]