Zee Live Explained

Zee Live
Key People:Swaroop Banerjee (COO & Business Head)[1]
Location:Mumbai, Maharashtra, India[2]
Industry:Live Entertainment
Products:Arth - A Culture Fest, Supermoon, Zee Educare

Zee Live is an IP division of Zee Entertainment Enterprises that aims to create programming for all age groups in India. Currently under its umbrella are 3 productions – Arth – A Culture Fest[3] in culture, Supermoon in music[4] and comic,[5] and Zee Educare in education. Swaroop Banerjee now heads Zee Live.[1]

Divisions

Arth – A Culture Fest

The first season[6] of Arth was held on 1 and 2 December 2018, at P C Chandra Garden, Kolkata and on 8, 9 & 10 December 2018, at IGNCA, New Delhi, and the second season was held on 4 & 5 January 2020, at Swabhumi, Kolkata and 21, 22 and 23 February, at Jawaharlal Nehru Stadium, Delhi.[7]

Supermoon

Supermoon brings entertainment acts from around the world to India.[5]

Zee Educare

Zee Educare is an alternate career festival for students.[8]

Season 1 of the festival took place on 20th and 21st April 2019,[9] and Season 2 on 23rd and 24th November 2019.[10]

Zee Educare also hosts a nation-wide talent hunt titled "Big Break" where the top 5 entries are given an opportunity to perform live at the festival. The winner of the Big Break wins Rs 50,000 and the top 5 are given the opportunity to open for the headliner.

Notes and References

  1. News: Swaroop Banerjee to head Zee Entertainment's Live business . Adgully.
  2. Web site: Zee Entertainment: Contact us. Zee Entertainment.
  3. News: A glimpse into India's rich culture in one fest. The New Indian Express.
  4. News: Prateek Kuhad: Conquering the global stage one step at a time. The New Indian Express.
  5. News: Supermoon once again! Public demand gets Russell Peters back to India. Indian Television.
  6. News: ZEE group announces India’s first culture quest, Arth. Economic Times.
  7. Web site: Arth: A Culture Fest by ZEE returns with second season in Delhi - Exchange4media . 2022-03-22 . Indian Advertising Media & Marketing News – exchange4media . en.
  8. News: India’s largest education festival ZEE EDUCARE to be hosted in Delhi. Exchange4media.
  9. Web site: Zee Educare to host its 1st edition in Delhi on 20th and 21st April 2019 - ET BrandEquity . 2022-03-22 . ETBrandEquity.com . en.
  10. News: Zee LIVE is back with 2nd edition of its education festival. Exchange4media.