YuppTV explained

YuppTV
Registration:Optional
Language:Telugu, Tamil, Marathi, Hindi, Bengali, Sinhalese, Kannada, Malayalam, Punjabi, Gujarati, Odia, and English
Location:
  • Atlanta, Georgia, United States
  • Hyderabad, Telangana, India
Industry:Internet services[1]
Services:Live TV, catch-up TV, TV shows, movies[2]
Company Type:Private
Key People:Uday Reddy
(CEO)
Website Type:Web portal

YuppTV is an over-the-top (OTT) content provider for South Asian content including live television and films with recording and storage features. YuppTV allows broadcasters and content providers to reach an audience, and allows consumers to view content on up to six screens of connected TVs, STBs, PC, smartphones, tablets and game consoles.[3]

Cricket

YuppTV has acquired the digital media rights for the 2021 Indian Premier League[4] in Australia, Sri Lanka, Nepal, Japan, Bhutan, Maldives, Central Asia, Continental Europe, Central & South America, and Southeast Asia (except Malaysia, Singapore).

It also purchased the media rights for broadcasting 2023 Cricket World Cup.

Services

Headquartered in Atlanta and Hyderabad, YuppTV offers 300+ TV channels in 15 languages: Tamil, Telugu, Hindi, Malayalam, Kannada, Marathi, Bengali, Punjabi, Odia, Gujarati, Sinhala, Bengali, Nepali, and English.[5]

Partnerships

In July 2016, YuppTV joined hands with Mumbai-based content platform Arre to distribute content on its YuppTV Bazaar platform. About the partnership, Arre co-founder and managing director, B. Saikumar, said, "Arre is excited to reach out to an Indian and worldwide audience through YuppTV Bazaar's OTT platform. We look forward to a long-term association with YuppTV and hope to partner on many more content offerings on YuppTV Bazaar."[6] [7] In March 2022, YuppTV entered into a partnership with Prasar Bharati to help the latter widen its reach.[8]

Notes and References

  1. http://www.abu.org.my/Latest_News-@-YuppTV_Dongle_launched_in_US_for_South_Asians.aspx (Press Release) "YuppTV Dongle launched in US for South Asians"
  2. https://us.en.kb.sony.com/app/answers/detail/a_id/37077/related/1 "access the YUPPTV app on Sony BRAVIA"
  3. http://www.greatandhra.com/articles/special-articles/yupptv-app-launches-globally-on-microsofts-xbox-360-65108.html "YuppTV App Launches Globally on Microsoft's XBOX 360"
  4. News: Yupp TV acquired IPL 2021 digital right in 100+ countries . 6 April 2021 . CricketZine.
  5. https://finance.yahoo.com/news/yupptv-launches-etv-telugu-viewers-005200502.html "ETV Telugu for YuppTV Customers"
  6. Web site: YuppTV Ties up With Arre to Offer Content on YuppTV Bazaar . News 18 . PTI . July 4, 2016 . July 8, 2016.
  7. News: YuppTV welcomes new-age digital media brand, Arre on YuppTV Bazaar . Business Standard . Asian News International . July 4, 2016 . July 8, 2016.
  8. Web site: TNN. Mar 8, 2022 . Deal with OTT platform to help widen DD reach India News - Times of India . 2022-07-12 . The Times of India . en.