Yumilicious Explained

Yumilicious Frozen Yogurt
Founder:	Christian Le (President)
Location:	Dallas, Texas
Locations:	15 yogurt lounges
Key People:	Salina Pham (CEO) Winston Phan (secretary) Beatrix Hofker (treasurer)
Industry:	Restaurants
Products:	Frozen yogurts Frozen yogurt shakes
Homepage:

Yumilicious is a self-serve, frozen yogurt franchise known for unique sweet and tart frozen yogurts. There are currently 15 locations in the United States of which 13 locations are in Texas and two located in South Carolina.^[1]

Overview

The first Yumilicious yogurt lounge opened in the Cityplace neighborhood of Uptown Dallas, Texas, on 14 October 2008. Originally known as Yogilicious, the company was concerned that the name "sounded too much like the names of other frozen yogurt stores",^[2] and changed the name to Yumilicious in 2009.

Yumilicious launched a mobile customer loyalty program with the mobile consumer engagement platform, Mocapay, on 10 May 2012.^[3]

See also

• List of frozen yogurt companies
• List of frozen dessert brands

Notes and References

1. Web site: Yumilicious. Yumilicious. Yumilicious Company Website. Yumilicious. 3 July 2012.
2. News: Sarah. Eveans. Yogilicious To Become Yumilicious. 3 July 2012. D Magazine. 2 July 2009.
3. News: Moritzky. Karen. Yumilicious Leverages Mocapay For Mobile Loyalty Program . 3 July 2012. Business Wire. 10 May 2012.