Your Blood Explained

Your Blood
Type:single
Artist:Aurora
Cover:Your Blood - Aurora.png
Album:What Happened to the Heart?
Genre:Indie pop
Length:4:08
Label:
Producer:
  • Aurora
  • Chris Greatti
Prev Title:My Sails Are Set
Prev Year:2023
Next Title:The Conflict of the Mind
Next Year:2024

"Your Blood" is a song recorded by Norwegian singer-songwriter Aurora for her fifth studio album, What Happened to the Heart? (2024). She wrote and produced it along with Chris Greatti. It was released througb Decca Records and Universal Music Group on 8 November 2023 as the lead single from the album. The song marked Aurora's first release of new solo musical material in nearly two years since her previous 2022 album The Gods We Can Touch. An indie pop track with synthesizer-infused instrumentals, "Your Blood" was compared by music critics to the works of the Swedish rock band the Cardigans.

Background

Aurora first teased a new song on 27 October 2023 while sharing, in her X (formerly Twitter) official account, an audio video and a link to pre-save the song, with the caption "08.11".[1] On 31 October, she shared a video and audio clip with an emoji of a blood drop. On the following day, she officially announced the release of "Your Blood", along with its cover artwork. She also confirmed a series of concert dates in Norway.[2] She said in a statement: "Hello my darlings. I've been feeling slightly torn about releasing new music, when there’s so much pain in the world. But with time I've decided there might be no better time to give you a little song... Than now".[3] Aurora referred to the Gaza humanitarian crisis as a result of the Israel–Hamas war.[4]

Composition

"You Blood" was co-written and co-produced by Aurora and Chris Greatti in Los Angeles, and mixed by Mitch McCarthy.[5] It is an indie pop track[6] fueled by synthesizers and guitars,[7] and finds the singer "letting her guard down in an ode to the human soul, celebrating its vulnerability, emotions and flaws". Discussing the announcement of the song, she stated:

Critical reception

While including the song on their list of Queer Jams of the Week, "Your Blood" was described by Billboard as a "truly undeniable pop banger". In album reviews of What Happened to the Heart, several critics found similarities between "Your Blood" and the works of the Swedish rock band the Cardigans.[8] For Stereoboard, Will Marshall said that the syncopation of its backing instruments "elevate the song".[9]

Release history

Region! scope="col"
DateFormatLabel
Various8 November 2023Decca[10]
ItalyRadio airplayUniversal[11]

Notes and References

  1. Web site: Aubrey . Elizabeth . Aurora shares clip of poppy new single, 'Your Blood' . NME . 28 March 2024 . 31 October 2023.
  2. Web site: Dunworth . Liberty . AURORA shares blissful new single 'Your Blood' . NME . 28 March 2024 . 8 November 2023.
  3. Web site: Kelly . Tyler Damara . Aurora announces her forthcoming single, "Your Blood" . The Line of Best Fit . 28 March 2024 . 2 November 2023.
  4. Web site: Okechukwu . Nmesoma . AURORA – Your Blood . Euphoriazine . 24 July 2024 . November 13, 2023.
  5. Web site: Kelly . Tyler Damara . AURORA returns with full force on new single, "Your Blood" . The Line of Best Fit . 28 March 2024 . 8 November 2023.
  6. Web site: Robinson . Otis . Aurora - What Happened To The Heart? review . DIY . 24 July 2024 . 7 June 2024.
  7. Web site: Daw . Stephen . Queer Jams of the Week: New Music From Kim Petras, 070 Shake, Dove Cameron & More . . 28 March 2024 . 10 November 2023.
  8. Web site: Trendell . Andrew . AURORA – 'What Happened To The Heart?' review: a heavy, ravey call for humanity . NME . 24 July 2024.
  9. Web site: Marshall . Will . Aurora - What Happened To The Heart? (Album Review) . Stereoboard . 26 July 2024 . 11 June 2024.
  10. Web site: Sloman . Christine . AURORA begins a new era with "Your Blood" . Melodic Magazine . 28 March 2024 . 8 November 2023.
  11. Web site: Rampana . Valeria . Aurora - Your Blood (Radio Date: 08-11-2023) . EarOne . 28 March 2024 . it . 7 November 2023.