YSL Records explained

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Parent:Warner Music Group
Founder:Young Thug
Distributor:300 Elektra Entertainment
Genre:Hip hop, trap
Country:United States
Location:Atlanta, Georgia

YSL Records (also known as Young Stoner Life Records) is an American record label based in Atlanta, Georgia. It was founded in 2016 by the Atlanta-based rapper Young Thug.[1] The company is a label imprint of 300 Entertainment.[2] Its artists include Gunna,[3] Lil Keed and more. Several contemporary artists,[4] including Drake, Future, Lil Uzi Vert, Playboi Carti, Lil Baby, Lil Gotit, NAV, Travis Scott, and Slimelife Shawty have expressed allegiance to YSL, but are not contractually signed.

History

2016–2019

The label was announced on November 15, 2016, through a video Young Thug had posted on his Snapchat showcasing his new office.[5] The video also includes a speech by 300 Entertainment co-founder, Kevin Liles, praising the new label.[6] In 2017, the label announced its first signee, fellow Atlanta native Gunna who was also being courted by Thug's mentor and former label Gucci Mane & 1017 Brick Squad Records.[7] During a string of mixtape releases that year, the label would announce further signees to the label with YoungBoy Never Broke Again signing a 5-album joint venture deal with YSL and Atlantic Records after opting against signing with Birdman's Cash Money Records, Lil Duke would also join the label alongside Thug's sisters Dolly and HiDoraah.[8] [9]

On August 15, 2018, Thug announced a mixtape featuring the label's signees, except YoungBoy, titled Slime Language, which he released on his 27th birthday on August 16.[10] On September 12, Lil Baby announced a mixtape with Gunna titled Drip Harder, which was released on October 5 with Baby's label Quality Control.[11]

On February 22, 2019, Gunna released his debut studio album Drip or Drown 2, follow the album's single "One Call", which was accompanied by a music video.[12] On June 14, Lil Keed released his debut studio album Long Live Mexico, which was supported by three singles "Oh My God", "Proud Of Me", and "Pull Up".[13] [14]

2020–present

On February 28, 2020, Zaytoven released a mixtape with Lil Keed, Lil Gotit, and Lil Yachty titled A-Team.[15] In March, Gunna announced his second album Wunna. Its lead single Skybox was released on March 6, alongside a music video.[16] [17] On March 16, Gunna stated on Twitter that Wunna is an acronym for: "Wealthy Unapologetic N***a Naturally Authentic".[18] On April 3, Young Thug and Gunna released the single "Quarantine Clean", produced by Turbo.[19] The following day, Gunna explained the album had experienced release issues due to the COVID-19 pandemic.[20] The Gunna and Young Thug collaboration was their first released song together since "Diamonds", which was released in December 2019.

On August 7, 2020, Lil Keed released his second studio album Trapped on Cleveland 3 through YSL Records.[21]

On December 18, 2020, YSL Records released "Take It to Trial", by Young Thug, Gunna and featuring Yak Gotti, the first single off the Slime Language 2 compilation, which followed on April 16, 2021.[22]

On January 7, 2022, Gunna released his third studio album DS4Ever, which served as the fourth and final installment in his Drip Season series.[23]

On May 9, 2022, members of YSL were arrested and charged with RICO-related charges stemming from a grand jury indictment filed by Fulton County District Attorney Fani Willis. Both Young Thug and Gunna were among the 28 associates charged and were arrested.[24] [25]

On May 13, 2022, Lil Keed died at the age of 24.[26]

On December 14, 2022, Gunna pleaded guilty to a single charge of racketeering and stated that YSL was a criminal gang. He was sentenced to five years in prison, with one year commuted to time served, and the remainder of the sentence suspended on probation, including 500 hours of community service.[27] On December 17, rappers Slimelife Shawty and Lil Duke also pleaded guilty.[28]

Notable artists

Current

ActYear
signed
Releases
(under the label)
Young ThugFounder10
Gunna[29] 20178
Strick[30] 4
Yung Kayo[31] 20201

Former

ActYears
on the label
Releases
(under the label)
Lil Baby2016style="text-align:center;" -
YoungBoy Never Broke Again2017style="text-align:center;" -
Lil Keed (deceased)2018-20227

Discography

Compilation albums

Title! scope="col" rowspan="2" style="width:18em;"
DetailsPeak chart positions
US
[32]
US R&B/HH
[33]
US
Rap
[34]
CAN
[35]
BEL
(FL)

[36]
NLD
[37]
Slime Language
8 11 111 46
Slime Language 2
  • Released: April 16, 2021
  • Label: YSL, 300
  • Format: Digital download, streaming, CD, LP
1 1 1 2 19 6
My Struggle
  • Released: June 18, 2021
  • Label: YSL, 300
  • Format: Digital download, streaming, CD, LP
Big Deal
  • Released: July 14, 2021
  • Label: YSL, 300
  • Format: Digital download, streaming, CD, LP
Duke Hefner
  • Released: July 23, 2021
  • Label: YSL, 300
  • Format: Digital download, streaming, CD, LP
Versatalien
  • Released: July 30, 2021
  • Label: YSL, 300
  • Format: Digital download, streaming, CD, LP
Confetti Nights
  • Released: April 1, 2022
  • Label: YSL, 300
  • Format: Digital download, streaming, CD, LP

Singles

As lead artist

Title! scope="col" rowspan="2" style="width:1em;"
YearPeak chart positionsAlbum
US
Bub.

[38]
US
R&B/HH
[39]
NZ
Hot

[40]
"Take It to Trial"
20202 33 18Slime Language 2
"GFU"
(with Yak Gotti and Sheck Wes featuring Yung Kayo)
2021
"That Go"
(with Young Thug and Meek Mill featuring T-Shyne)
9 43
"Bstroy Socks"
(with Yung Kayo)
"Temperature"
(with Unfoonk)
My Struggle
"Cha Cha Slide"
(with Yak Gotti)
rowspan="2"
"Sheesh"
(with Karlae)
"Temperature"
(with Unfoonk)
My Struggle
"30 for 30"
(with T-Shyne)
"Messed Up"
(with Fase Yoda)
rowspan="2"
"Silent"
(with Unfoonk featuring Blac Youngsta)
"Feed the Fam"
(with T-Shyne)
2022Confetti Nights
"Opp Top"
(with Bslime)
rowspan="6"
"Blind"
(with Karlae featuring Lil Yachty)
"Because of You"
(with Fase Yoda)
"Separation"
(with Bslime)
"Did That"
(with Karlae)
"DEA"
(with Unfoonk)
"—" denotes a recording that did not chart or was not released in that territory.

As featured artist

Title! scope="col" rowspan="1"
YearAlbum
"Baguettes"
2019rowspan="2"
"Not One of Us"
2021

Other charted and certified songs

Title! scope="col" rowspan="2" style="width:2em;"
YearPeak chart positionsCertificationsAlbum
US
[41]
US
R&B/HH
US
R&B/HH

[42]
CAN
[43]
NZ
Hot

[44]
UK
[45]
WW
[46]
"Slatty"
202199 39 154Slime Language 2
"Ski"
18 11 9 33 6 72 23
"Diamonds Dancing"
46 21 16 39 5 80 35
"Solid"
12 6 4 8 1 36 11
  • RIAA: Gold
"Came and Saw"
66 29 23 76 87
"Paid the Fine"
77 32 93 104
"Proud of You"
59 27 21 57 9 65
"Real"
47
"Litty"
32
"—" denotes a recording that did not chart or was not released in that territory.

Artist releases

Studio albums

YearAlbum detailsDetails
2019GunnaDrip or Drown 2[48]
  • Released: February 22, 2019
  • Label: YSL Records
  • Formats: digital download
  • Chart position: No. 2 U.S.
  • RIAA Certificate: Gold
Lil KeedLong Live Mexico[49]
  • Released: June 14, 2019
  • Label: YSL Records, 300 Entertainment
  • Formats: digital download
  • Chart position: No. 26 U.S.
Young ThugSo Much Fun[50]
  • Released:
  • Label: YSL Records
  • Formats: digital download
  • Chart position: No. 1 U.S.
  • RIAA Certificate: Platinum
2020Gunna – Wunna[51]
  • Released: May 22, 2020
  • Label: YSL Records
  • Formats: digital download
  • Chart position: No. 1 U.S.
  • RIAA Certificate: Gold
Lil Keed – Trapped on Cleveland 3[52]
  • Released: August 7, 2020
  • Label: YSL Records
  • Formats: digital download, streaming
  • Chart position: No. 41 U.S
2021Young Thug – Punk[53]
  • Released: October 15, 2021
  • Label: YSL Records
  • Formats: digital download
  • Chart position: No. 1 U.S.
2022Gunna – DS4Ever
  • Released: January 7, 2022
  • Label: YSL Records, 300 Entertainment
  • Formats: digital download, streaming
  • Chart position: No. 1 U.S.
2023Lil Keed – Keed Talk to 'Em 2
  • Released: March 17, 2023
  • Label: YSL Records, 300 Entertainment
  • Formats: digital download, streaming
  • Chart position: uncharted
Gunna – A Gift & a Curse
  • Released: June 16, 2023
  • Label: YSL Records, 300 Entertainment
  • Formats: digital download, streaming
  • Chart position: No. 3 U.S.
Young Thug – Business Is Business
  • Released: June 23, 2023
  • Label: YSL Records, 300 Entertainment
  • Formats: digital download, streaming
  • Chart position: No. 2 U.S.

Compilation albums

YearAlbum detailsDetails
2018Young Thug (with YSL Records) – Slime Language[55]
  • Released: August 17, 2018
  • Label: YSL Records
  • Formats: digital download
  • Chart position: No. 8 U.S.
2019StrickThe Machine, Vol. 1[56]
  • Released: June 28, 2019
  • Label: YSL Records
  • Formats: digital download, streaming
  • Chart position: uncharted
Strick – The Machine, Vol. 2[57]
  • Released: October 31, 2019
  • Label: YSL Records
  • Formats: digital download, streaming
  • Chart position: uncharted
2021Young Thug and Gunna (with YSL Records) – Slime Language 2[58]
  • Released: April 16, 2021
  • Label: YSL Records, 300
  • Formats: CD, LP, Cassette, Digital download, streaming
  • Chart position: No. 1 U.S.[59]

Mixtapes

YearArtist – Album Details
2016GunnaDrip Season[60]
  • Released: October 25, 2016
  • Label: YSL Records, 300 Entertainment
  • Formats: digital download, streaming
2017Gunna – Drip Season 2[61]
  • Released: May 11, 2017
  • Label: YSL Records, 300 Entertainment
  • Formats: digital download, streaming
Gunna – Drip or Drown[62]
  • Released: November 30, 2017
  • Label: YSL Records, 300 Entertainment
  • Formats: digital download, streaming
2018Gunna – Drip Season 3[63]
  • Released: February 2, 2018
  • Label: YSL Records, 300 Entertainment
  • Formats: digital download, streaming
  • Chart position: No. 55 U.S.
Gunna (with Lil Baby) – Drip Harder[64]
  • Released: October 4, 2018
  • Label: Quality Control, YSL Records, 300 Entertainment, Motown, Capitol
  • Formats: digital download, streaming
  • Chart position: No. 4 U.S.
  • RIAA Certificate: Platinum
2020Lil Keed (with Zaytoven, Lil Gotit, & Lil Yachty) – A-Team
  • Released: February 28, 2020
  • Label: YSL Records, 300 Entertainment, Quality Control, Alamo Records
  • Formats: digital download, streaming
Young Thug (with Chris Brown) – Slime & B
  • Released: May 5, 2020
  • Label: CBE, YSL Records, 300 Entertainment, RCA
  • Formats: digital download, streaming
  • Chart position: No. 24 U.S.

Culture

Many popular rap artists own YSL chains, usually given to them by Young Thug. Lil Uzi Vert,[65] Drake,[66] Lil Baby,[67] Lil Gotit,[68] and YoungBoy Never Broke Again[8] all have YSL chains. The official YSL Records Instagram page created a large stir after announcing a project titled Slime Language, which ended up being a compilation album by YSL Records. A phrase commonly mentioned in songs by YSL affiliates is "SLATT" (Slime Love All The Time). The acronym was created by YSL Records founder Young Thug, and was first used back in 2013.[69] CEO, Young Thug, also launched the "SPIDER" clothing brand on December 27, 2019, which has been co-signed by YSL affiliates.[70] Many artists on the record label grew up near Cleveland Avenue in Atlanta, Georgia like Lil Keed, Young Thug, and Cheat Code.[71]

Notes and References

  1. Web site: Young Thug Launches YSL Records – XXL. Sidney. Madden. Xxlmag.com. November 16, 2016 . February 12, 2020.
  2. Web site: 300 Entertainment. 300ent.com.
  3. Web site: Meet Gunna: Young Thug's Perpetually Drippin' YSL Moussa is the Co-producer of the YSL Brand . Signee. Hotnewhiphop.com. February 2017 .
  4. Web site: Young Thug Reveals Lil Baby Was Once Signed To YSL Records. October 19, 2021. HotNewHipHop.
  5. Web site: Young Thug Is Launching His Own Record Label. Complex. en. 2019-10-22.
  6. Web site: Young Thug Launches YSL records. Xxlmag.com.
  7. Web site: Meet Gunna: Young Thug's Perpetually Drippin' YSL Signee. HotNewHipHop. February 2017 . 2019-10-22.
  8. Web site: thugger signs NBA YoungBoy to YSL and gives him a chain. 2017-09-08. HipHopOverload.com. en-US. 2019-10-22. February 9, 2019. https://web.archive.org/web/20190209124613/https://www.hiphopoverload.com/young-thug-signs-nba-youngboy/. dead.
  9. Web site: YSL Records Artists, History, Releases. rapintel. March 21, 2019. March 20, 2020. May 21, 2022. https://web.archive.org/web/20220521190753/https://rapintel.com/industry/ysl-records/. dead.
  10. Young Thug Shares 'Slime Language' Release Date. Saponara. Michael. Billboard. August 15, 2018. March 17, 2020.
  11. Lil Baby & Gunna Announce Their New Project 'Drip Harder,' Unleash First Single 'Drip Too Hard'. Lamarre. Carl. Billboard. September 12, 2018. March 3, 2020.
  12. Web site: Gunna's Drip or Drown 2 tracklist is here. The FADER. February 19, 2019 . en. 2019-10-22.
  13. Web site: Lil Keed announces Long Live Mexico album, shares Young Thug collaboration "Proud Of Me". The FADER. en. 2019-10-22.
  14. Web site: Lil Keed drops debut album Long Live Mexico. The FADER. en. 2019-10-22.
  15. Web site: Zaytoven Taps Lil Yachty, Lil Keed & Lil Gotit for Trap-Heavy 'A-Team' Project. Ingvaldsen. Torsten. Hypebeast. February 28, 2020. March 4, 2020.
  16. Web site: Gunna Teases New Music With "Wunna" Trailer. A.. Aron. HotNewHipHop. March 4, 2020. April 4, 2020.
  17. Web site: SKYBOX – Single by Gunna on Apple. Apple Music. March 6, 2020.
  18. Web site: Gunna Breaks Down The Acronym For "WUNNA". A.. Aron. HotNewHipHop. March 17, 2020. April 4, 2020.
  19. Web site: Young Thug and Gunna Connect on Turbo's "Quarantine Clean". William Cowen. Trace. Complex. April 3, 2020. April 4, 2020.
  20. Web site: Gunna Reveals Plans For New Album Amid Coronavirus Crisis. Cole. Alexander. HotNewHipHop. April 2, 2020. April 4, 2020.
  21. Web site: Lil Keed Delivers Diverse New Record 'Trapped On Cleveland 3'. 2020-08-23. Hypebeast. August 7, 2020 .
  22. Web site: Young Thug, Gunna, & Yak Gotti 'Take It to Trial' on New Single. Rap-Up. December 18, 2020. December 18, 2020.
  23. Web site: Gunna shares Drip Season 4 tracklist and features. 2022-01-06. The FADER. en.
  24. Bouza . Kat . 2022-05-10 . Young Thug Arrested on Gang-Related Charges . 2022-05-10 . Rolling Stone . en-US.
  25. Web site: Aswad . Jem . 2022-05-11 . Rapper Gunna Jailed in Atlanta on Racketeering Charge With Young Thug . 2022-05-11 . Variety.
  26. Web site: 2022-05-14 . Rapper Lil Keed has died, aged 24 . 2022-05-14 . The Independent . en.
  27. News: Papp . Jozsef . Abusaid . Shaddi . Gunna and alleged gang co-founder negotiate guilty pleas in YSL RICO case . English . The Atlanta Journal-Constitution . 2022-12-15 . 1539-7459.
  28. https://www.hitc.com/en-gb/2022/12/17/slimelife-shawty-released-after-entering-plea-deal-in-ysl-rico-case/ SLIMELIFE SHAWTY RELEASED AFTER ENTERING PLEA DEAL IN YSL RICO CASE
  29. Web site: Gunna wants you to go out and get it. Thefader.com. 12 February 2019.
  30. Web site: Young Stoner Life Records . dead . https://web.archive.org/web/20210627215339/https://www.youngstonerliferecords.com/artist.html . 2021-06-27 . www.youngstonerliferecords.com.
  31. Web site: Young Thug Has Taken A New Artist Under His Wing: Yung Kayo. 2022-11-22. HotNewHipHop. January 29, 2020 . en.
  32. Young Thug Chart History: Billboard 200. Billboard. April 25, 2021.
  33. Young Thug Chart History: Top R&B/Hip-Hop Albums. Billboard. April 27, 2021.
  34. Young Thug Chart History: Top Rap Albums. Billboard. April 27, 2021.
  35. Young Thug Chart History: Canadian Albums. Billboard. September 9, 2020.
  36. Web site: ultratop.be – Discografie Young Stoner Life. Hung Medien. April 23, 2021.
  37. Web site: Discografie Young Stoner Life. dutchcharts.nl. April 23, 2021.
  38. Young Thug Chart History: Bubbling Under Hot 100. Billboard. April 27, 2021.
  39. Young Thug Chart History: R&B/Hip-Hop Songs. Billboard. April 27, 2021.
  40. Web site: NZ Hot Singles Chart. Recorded Music NZ. December 28, 2020. December 26, 2020.
  41. Young Thug Chart History: Hot 100. Billboard. April 27, 2021.
  42. Young Thug Chart History: Rap Songs. Billboard. April 27, 2021.
  43. Young Thug Chart History: Billboard Canadian Hot 100. Billboard. April 27, 2021.
  44. Peaks on the NZ Hot Singles Chart:
    • "Solid", "Diamonds Dancing", "Ski", and "Proud of You": Web site: NZ Hot Singles Chart. Recorded Music NZ. April 26, 2021. April 24, 2021.
    • "Litty": Web site: NZ Hot Singles Chart. Recorded Music NZ. May 3, 2021. May 1, 2021.
  45. Web site: Young Thug full Official Chart history. Official Charts Company. April 23, 2021.
  46. Young Thug Chart History: Global 200. Billboard. April 27, 2021.
  47. United States. Young Thug. August 4, 2021.
  48. Web site: Drip or Drown 2 by Gunna on Apple Music. Apple Music. February 22, 2019.
  49. Web site: Long Live Mexico by Lil Keed on Apple Music. Apple Music. June 14, 2019.
  50. Web site: So Much Fun by Young Thug on Apple Music. Apple Music. August 16, 2019.
  51. Web site: Gunna Teases New Music With "Wunna" Trailer. A. Aaron. HotNewHipHop. March 4, 2020. March 31, 2020.
  52. Web site: Lil Keed Releases New Album Trapped on Cleveland 3: Listen. Pitchfork. August 7, 2020.
  53. Web site: Punk by Young Thug on Spotify. Spotify. October 15, 2021.
  54. Web site: See You When I Land by Strick on Apple Music. Apple Music. January 19, 2019.
  55. Web site: Slime Language by Young Thug on Apple Music. Apple Music. August 17, 2018.
  56. Web site: The Machine, Vol. 1 by Strick on Apple Music. Apple Music. June 28, 2019.
  57. Web site: The Machine, Vol. 2 by Strick on Apple Music. Apple Music. October 31, 2019.
  58. Web site: Young Thug Announces "Slime Language 2" Release Date. HotNewHipHop. July 29, 2020. July 31, 2020.
  59. 'Slime Language 2' Debuts at No. 1 on Billboard 200 Albums Chart. Billboard. Caulfield. Keith. April 25, 2021. April 26, 2021.
  60. Web site: Drip Season by Gunna on Apple Music. Apple Music. October 15, 2016.
  61. Web site: Drip Season 2 by Gunna on Apple Music. Apple Music. May 11, 2017.
  62. Web site: Drip or Drown by Gunna on Apple Music. Apple Music. November 30, 2017.
  63. Web site: Drip Season 3 by Gunna on Apple Music. Apple Music. February 2, 2018.
  64. Web site: Drip Harder by Lil Baby & Gunna on Apple Music. Apple Music. October 4, 2018.
  65. Web site: Young Thug Is Giving Lil Uzi Vert His Own YSL Chain. Hotnewhiphop.com.
  66. Web site: Drake Gives Young Thug Diamond-Studded YSL Chain. Hotnewhiphop.com.
  67. Web site: Lil Baby Talks Quality Control And Life After Rap. 21 May 2018. Vibe.com.
  68. Web site: New YSL Artist Lil Gotit is the Hood Baby. Blue. Bo. 2018-11-19. The Fresh Committee. en-US. 2019-09-15.
  69. Web site: What Does "Slatt" Mean?. genius.com.
  70. Web site: Young Thug Launches Clothing Brand SPIDER. thefader.com. December 26, 2019 .
  71. Web site: GEN F: Young Thug. thefader.com.