YouTube Creator Awards explained

YouTube Creator Awards
Awarded For:Achieving a subscriber milestone on YouTube
Presenter:YouTube
Country:Worldwide

YouTube Creator Awards, commonly known as YouTube Play Buttons or YouTube Plaques, are a series of awards from the American video platform YouTube that aim to recognize its most popular channels. They are based on a channel's subscriber count but are offered at the sole discretion of YouTube. Each channel is reviewed before an award is issued, to ensure that the channel follows the YouTube community guidelines. YouTube reserves the right to refuse to hand out a Creator Award, which it has done for channels featuring horror or extremist political content.[1] [2]

Awards

When a YouTube channel reaches a specific milestone and is deemed eligible for a YouTube Creator Reward, they are awarded a relatively flat trophy in a metal casing with a YouTube play button symbol. The trophies are of different sizes: each button and plaque gets progressively bigger with the channel's subscriber count.[3] The Gold Creator Award was introduced at VidCon 2012,[4] alongside the Silver Creator Award at VidCon 2013[5] and the Diamond Creator Award at VidCon 2015.[6] The Creator Awards are made by the New York firm Society Awards.[7]

Prior to March 2021, YouTube featured three additional benefit levels. These are not eligible for Creator Rewards, but they do offer several preliminary benefits:

There are currently three regular Creator Awards tiers,[14] plus a fourth and fifth that have been awarded a few times:

Silver Creator Award

Awarded to the channels that reach or surpass 100,000 subscribers. The old version was made of nickel-plated cupronickel alloy.[15] The new version (as of March 1, 2017) is 92% nickel, 5% carbon and 2.5% zinc, with traces of other metals.[16] In March 2018, the look of the Silver Play Button was updated from a metal button housed within a window box with the channel's name printed on the front glass pane to a cleaner-looking flat designed metal plaque award featuring the channel's name embossed on it.[17] [18] Channels at this level are also eligible to apply for a digital verification badge.[19]

Gold Creator Award

Awarded to the channels that reach or surpass 1,000,000 subscribers. It is made of gold plated brass. In March 2018, the look of the Gold Play Button was updated from a metal button housed within a window box with the channel's name printed on the front glass pane to a cleaner-looking flat designed metal plaque award featuring the channel's name embossed on it.[20] [21]

Diamond Creator Award

Awarded to channels that reach or surpass 10 million subscribers. It is made of silver-plated metal inset with a large piece of colorless crystal in the shape of a play button triangle.[22] [23] When introduced during VidCon 2015, 35 channels qualified for the award.[24] As of March 23, 2024, there are 995 channels that have reached this level.[25]

Custom Creator Award

Formerly awarded to channels that reach or surpass 50 million subscribers. Since September 1, 2020, it is the sole award to be missing from the Creator Awards FAQ.[26] However, it continued to be granted at YouTube's discretion after this date. PewDiePie gave the nickname of Ruby Creator Award to this award, as he received a ruby-colored award in the shape of his channel's logo. The color can vary per creator, however: for example, T-Series received a colorless award, while Blackpink received a black award on top of a pink base. Channels with a hash tag symbol have presented their Custom Creator Award to the public., 17 channels have reached this level:

  1. PewDiePie (December 8, 2016)[27] [28]
  2. T-Series (June 27, 2018)[29]
  3. 5-Minute Crafts (February 21, 2019)
  4. Cocomelon (June 7, 2019)
  5. SET India (June 20, 2019)
  6. Canal Kondzilla (June 21, 2019)[30]
  7. WWE (October 24, 2019)
  8. Justin Bieber (February 3, 2020)
  9. Zee Music Company (February 7, 2020)
  10. Like Nastya Vlog (March 13, 2020)
  11. Dude Perfect (March 24, 2020)[31]
  12. Kids Diana Show (March 30, 2020)
  13. Vlad and Niki (August 18, 2020)
  14. Zee TV (September 2, 2020)
  15. Blackpink (October 4, 2020)[32]
  16. Marshmello (November 22, 2020)
  17. MrBeast (January 4, 2021)[33]

Red Diamond Creator Award

Awarded to channels that reach or surpass 100 million subscribers. Inspired by the Diamond Creator Award, it features a play button triangle with a large dark red crystal. It was added to the Creator Awards FAQ by September 1, 2020.[26] There are currently ten channels that have reached this level:

  1. T-Series (May 29, 2019)[34] [35]
  2. PewDiePie (August 25, 2019)[36] [37]
  3. Cocomelon (December 12, 2020)[38]
  4. SET India (March 28, 2021)[39]
  5. MrBeast (July 28, 2022)[40]
  6. Kids Diana Show (August 16, 2022)
  7. Like Nastya (August 25, 2022)
  8. Vlad and Niki (August 13, 2023)
  9. Zee Music Company (September 24, 2023)
  10. WWE (March 8, 2024)

Notes and References

  1. Web site: Weiss . Geoff . February 6, 2018 . YouTube On 'Play Button' Awards: "Not All Creators Who Apply Will Receive Awards" . live . https://web.archive.org/web/20180613023703/https://www.tubefilter.com/2018/02/06/youtube-play-button-awards-not-all-creators-receive/ . June 13, 2018 . June 9, 2018 . Tubefilter.com.
  2. Web site: Alexander . Julia . February 2, 2018 . YouTube says 'not all creators who apply' for Creator Awards will receive them . live . https://web.archive.org/web/20180612143006/https://www.polygon.com/2018/2/2/16965826/youtube-creator-awards-silver-button-controversy . June 12, 2018 . June 9, 2018 . Polygon.com.
  3. Web site: YouTube Creator Hub . live . https://web.archive.org/web/20170201025841/https://www.youtube.com/yt/creators/ . February 1, 2017 . February 1, 2017 . YouTube.
  4. Web site: Jcohen . Joshua . 2012-06-29 . YouTube Gives 24-Karat Gold 'Play Button' to Channels with 1M+ Subs . live . https://web.archive.org/web/20210203092226/https://www.tubefilter.com/2012/06/29/youtube-gold-play-button-million-subscribers/ . 2021-02-03 . 2021-01-14 . Tubefilter.com.
  5. Web site: Storbeck . Devon . Wang . Christine . September 3, 2013 . VidCon Round-Up: What's New . live . https://web.archive.org/web/20210826051149/https://blog.youtube/creator-and-artist-stories/vidcon-round-up-whats-new/ . August 26, 2021 . January 1, 2022 . YouTube Official Blog.
  6. Web site: 2015-07-24 . YouTube Gives New Diamond Play Button To Channels With 10 Million Subscribers . live . https://web.archive.org/web/20190410185557/https://www.tubefilter.com/2015/07/24/youtube-diamond-play-button-10-million-subscribers/ . 2019-04-10 . 2021-01-14 . Tubefilter.com.
  7. Web site: Watts . James D. Jr. . Some of the most famous trophies in the entertainment world get their finishing touches in Grove . live . https://web.archive.org/web/20220801133415/https://tulsaworld.com/lifestyles/magazine/some-of-the-most-famous-trophies-in-the-entertainment-world-get-their-finishing-touches-in/article_38032bde-6c98-5db8-9630-26256fc64eae.html . 2022-08-01 . September 2, 2020 . Tulsa World. July 10, 2020 .
  8. Web site: October 30, 2018 . Graphite . dead . https://web.archive.org/web/20210204093123/https://www.youtube.com/creators/benefits/graphite/ . February 4, 2021 . May 18, 2021 . YouTube Creators.
  9. Web site: October 30, 2018 . Opal . dead . https://web.archive.org/web/20210204093127/https://www.youtube.com/creators/benefits/opal/ . February 4, 2021 . May 18, 2021 . YouTube Creators.
  10. Web site: Channel memberships eligibility, policies, & guidelines . live . https://web.archive.org/web/20190402044436/https://support.google.com/youtube/answer/7636690 . April 2, 2019 . May 6, 2019 . YouTube Help.
  11. Web site: October 30, 2018 . Bronze . dead . https://web.archive.org/web/20210204093132/https://www.youtube.com/creators/benefits/bronze/ . February 4, 2021 . May 18, 2021 . YouTube Creators.
  12. Web site: November 12, 2020 . Spreadshop Partners with YouTube to Grow Merchandise Sales Globally . live . https://web.archive.org/web/20220801133416/https://www.businesswire.com/news/home/20201112005455/en/Spreadshop-Partners-with-YouTube-to-Grow-Merchandise-Sales-Globally . 2022-08-01 . January 20, 2021 . . Greensburg, Pennsylvania.
  13. Web site: Alexander . Julia . June 21, 2018 . YouTube partners with Teespring to help creators sell official merchandise . live . https://web.archive.org/web/20180822050239/https://www.polygon.com/2018/6/21/17484512/teespring-youtube-creators-merch . August 22, 2018 . August 21, 2018 . Polygon.
  14. Web site: YouTube Creator Rewards . live . https://web.archive.org/web/20170825092259/https://www.youtube.com/yt/creators/rewards.html . August 25, 2017 . April 12, 2016 . YouTube.
  15. Web site: What is the Gold Play Button REALLY Made Of? . December 3, 2016 . live . https://web.archive.org/web/20190903220556/https://www.youtube.com/watch?v=yHA2HbNtcG4&gl=US&hl=en&has_verified=1&bpctr=9999999999 . September 3, 2019 . June 6, 2017 . YouTube.
  16. Web site: What is the NEW Silver Play Button REALLY made of?! . March 2017 . live . https://web.archive.org/web/20190904104557/https://www.youtube.com/watch?v=7kRy6r2e-bM&gl=US&hl=en&has_verified=1&bpctr=9999999999 . September 4, 2019 . April 29, 2018 . YouTube.
  17. Web site: YouTube's silver and gold play buttons are getting a new look . live . https://web.archive.org/web/20180615191346/https://socialblade.com/blog/youtube-silver-gold-play-buttons-refresh/ . June 15, 2018 . June 15, 2018 . SocialBlade.com.
  18. Web site: YouTube's Silver and Gold play Button Awards Get Redesigned . live . https://web.archive.org/web/20200616084135/https://www.youtubermag.com/youtubes-silver-and-gold-play-button-awards-get-redesigned/ . June 16, 2020 . June 1, 2018 . Youtubermag.com. April 2018 .
  19. Web site: McPhie . Jonathan . September 19, 2019 . Updates to YouTube's verification program . live . https://web.archive.org/web/20190920234607/https://youtube-creators.googleblog.com/2019/09/updates-to-youtubes-verification-program.html . September 20, 2019 . September 20, 2019 . YouTube Creator Blog.
  20. Web site: Acuna . Kirsten . July 19, 2012 . YouTube Is Rewarding Its Most Popular Users With Gold . live . https://web.archive.org/web/20160421084822/http://www.businessinsider.com/largest-youtube-channels-receive-gold-play-buttons-2012-7 . April 21, 2016 . April 12, 2016 . Business Insider.
  21. Web site: Cohen . Joshua . June 29, 2012 . YouTube Gives 24-Karat Gold 'Play Button' to Channels with 1M+ Subs . live . https://web.archive.org/web/20160409172613/http://www.tubefilter.com/2012/06/29/youtube-gold-play-button-million-subscribers/ . April 9, 2016 . April 12, 2016 . Tubefilter.com.
  22. Web site: Brouwer . Bree . July 24, 2015 . YouTube Gives New Diamond Play Button To Channels With 10 Million Subscribers . live . https://web.archive.org/web/20190410185557/https://www.tubefilter.com/2015/07/24/youtube-diamond-play-button-10-million-subscribers/ . April 10, 2019 . April 12, 2016 . Tubefilter.com.
  23. Web site: Dillon . Poppy . August 3, 2015 . YouTube Announced Diamond Play Button . live . https://web.archive.org/web/20190117155711/http://teneightymagazine.com/2015/08/03/youtube-announces-diamond-play-button/ . January 17, 2019 . April 12, 2016 . TenEighty.
  24. Web site: YouTube Announces Diamond Play Button . live . https://web.archive.org/web/20190117155711/http://teneightymagazine.com/2015/08/03/youtube-announces-diamond-play-button/ . 2019-01-17 . September 2, 2020.
  25. Web site: Top 5000 Subscribed YouTube Channels (Sorted by Subscriber Count) . subscription . live . https://web.archive.org/web/20200224221145/https://socialblade.com/youtube/top/5000/mostsubscribed . February 24, 2020 . February 27, 2020.
  26. Web site: Join the Creator Awards Program - YouTube Help . YouTube Help . https://web.archive.org/web/20200901153312/https://support.google.com/youtube/answer/7682560 . September 1, 2020 . September 1, 2020 . live.
  27. THE RUBY PLAYBUTTON / YouTube 50 Mil Sub Reward Unbox . PewDiePie . May 1, 2017 . https://web.archive.org/web/20190407144214/https://www.youtube.com/watch?v=7Vj5M0qKh8g . April 7, 2019 . live . YouTube.
  28. Web site: YouTube Sends PewDiePie Custom Ruby Play Button To Commemorate 50 Million Subscribers . live . https://web.archive.org/web/20170427233554/http://www.tubefilter.com/2016/12/19/pewdiepie-ruby-play-button-youtube-50-million-subscribers/ . April 27, 2017 . May 1, 2017 . TubeFilter.com. December 19, 2016 .
  29. 1039454423011999744 . KEEMSTAR . YouTube awarded @TSeries with a 50 Million Play Button. . September 11, 2018 . September 30, 2018.
  30. Web site: July 17, 2019 . KondZilla celebra os 50 milhões de inscritos . KondZilla celebrates 50 million subscribers . live . https://web.archive.org/web/20210208213156/https://kondzilla.com/m/kondzilla-celebra-os-50-milhoes-de-inscritos . 2021-02-08 . December 12, 2020 . kondzilla.com . pt.
  31. Web site: December 1, 2020 . Real Life Invisibility Shield OT 34 . February 10, 2023 . YouTube.
  32. Web site: December 1, 2020 . BLACKPINK Becomes The First Korean YouTube Channel To Receive The Ruby Play Button . live . https://web.archive.org/web/20210215003906/https://www.koreaboo.com/news/blackpink-first-korean-youtube-channel-ruby-play-button/ . 2021-02-15 . December 2, 2020 . koreaboo.com.
  33. Web site: January 3, 2021 . MrBeast Surpassed Over 50 Million YouTube Subscribers . live . https://web.archive.org/web/20220801133416/https://www.businessinsider.in/international/news/mrbeast-reportedly-earned-over-54-million-in-2021-the-most-of-any-youtube-creator-in-history/articleshow/88907538.cms . 2022-08-01 . May 11, 2022 . Business Insider India .
  34. Web site: Leskin . Paige . May 31, 2019 . Bollywood music channel T-Series beat out PewDiePie after a months-long battle to become the first YouTube channel to reach 100 million subscribers . live . https://web.archive.org/web/20200728055523/https://www.businessinsider.com.au/pewdiepie-t-series-youtube-battle-100-million-subscribers-2019-5?r=US&IR=T . 2020-07-28 . April 3, 2020 . Business Insider.
  35. Web site: Weiss . Geoff . September 9, 2019 . YouTube Forges New 'Red Diamond Creator Award' For Channels With 100 Million Subscribers . live . https://web.archive.org/web/20200327085657/https://www.tubefilter.com/2019/09/09/youtube-red-diamond-creator-award/ . March 27, 2020 . April 3, 2020 . Tubefilter.com.
  36. 1165444428988743680 . YouTube . Married to @marziapie Revived our love of Minecraft ⛏️ Reached 100 million subscribers on YouTube ✔️ What a month to celebrate and congratulate @PewDiePie . August 25, 2019.
  37. Web site: Alexander . Julia . August 26, 2019 . PewDiePie becomes the first individual YouTube creator to hit 100 million subscribers . live . https://web.archive.org/web/20190826173850/https://www.theverge.com/2019/8/26/20831853/pewdiepie-100-million-subscribers-youtube-tseries-competition . August 26, 2019 . April 3, 2020 . The Verge.
  38. Web site: Bean . Travis . December 14, 2020 . 100 Billion Views And Counting: 'CoComelon' Is Absolutely Dominating Netflix And YouTube . live . https://web.archive.org/web/20220731165141/https://www.forbes.com/sites/travisbean/2020/12/14/100-billion-views-and-counting-cocomelon-is-absolutely-dominating-netflix-and-youtube/ . 2022-07-31 . August 1, 2022 . forbes.com.
  39. Web site: April 6, 2021 . Sony Entertainment Television reaches 100 million global subscribers on YouTube . live . https://web.archive.org/web/20220731165810/https://www.exchange4media.com/digital-news/youtube-was-streamed-on-tv-by-over-55-million-indians-in-december-2021-google-121583.html . 2022-07-31 . August 1, 2022 . exchange4media.com.
  40. Web site: Spangler . Todd . July 28, 2022 . MrBeast Tops 100 Million YouTube Subscribers: 'I Hope to Do YouTube Until the Day I Die' . live . https://web.archive.org/web/20220729201818/https://variety.com/2022/digital/news/mrbeast-100-million-youtube-subscribers-1235328739/ . 2022-07-29 . August 1, 2022 . variety.com.

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