Yop Explained

Yop, created and marketed by Yoplait, is a semi-liquid yogurt sold in supermarkets and convenience stores in Belgium,^[1] Canada,^[2] France,^[3] Ireland,^[4] Switzerland,^[5] the United Kingdom,^[6] and occasionally in the Netherlands, Portugal, Spain and the United States. The Yoplait's Smoothie drink in Sweden and Norway is called Safari.^[7] Yop is available in a variety of flavours including: banana, blueberry, chocolate, coconut, energy (peach/pineapple/cereal), lemon, mango, peach, raspberry, red fruits, strawberry, strawberry-banana, tropical and vanilla.^{[8] [9] [10]} Different flavours are available in different markets.

History

Yop is a product originally from France, and is produced by the yogurt manufacturer Yoplait. Later Yop was marketed to different countries worldwide. Yoplait claims that Yop was the first drinkable yogurt in Canada.^[11]

Advertising

UK relaunch

Yoplait commissioned an advertising campaign, from McCann-Erickson, when they re-launched Yop as the "smoother way to start the day" in April 2004. The campaign targeted teenagers with the television advert featuring teenagers singing a parody of the Eddy Grant song, "Gimme Hope Jo'anna". The song was reworked into "Gimme Yop, Me Mama" and the teenagers, who are seen asleep against a toilet-roll holder or propped up in the bathroom, demand that their mothers give them the drink to wake them up.^{[12] [13]}

Availability

Yop comes within and between countries in different bottle sizes. In some countries the bottle size is indicated in litres in others in grams. Smaller bottles are in some countries called: Yop baby (100 g France), Yop mini (180 g Belgium and France) and YOP & GO (300 g Belgium, 330 g France, 30 cl Switzerland)

	Yop					Safari
	Belgium	Canada^[14]	France	Switzerland	United Kingdom	Sweden
Banana		200 ml
Blueberry		200 ml
Chocolate	180 g^2 800 g		180 g^2		500 g
Coconut	800 g	200 ml	850 g		500 g^[15]
Energy (peach/pineapple/cereal)	800 g		850 g
Lemon	800 g		850 g
Mango	800 g	200 ml	850 g
Peach		200 ml
Raspberry	180 g^2 300 g^3	200 ml	180 g^2 330 g^3 750 g		100 g^[16] 330 g 500 g 750 g	180 g
Red fruits/ Forest fruits	800 g		850 g		100 g^[17] 180 g^[18] 207 g^[19] 330 g^[20] 400 g^[21]
Strawberry	180 g^2 300 g^3 800 g	200 ml	100 g^1 180 g^2 330 g^3 850 g	30 cl^2	100 g^3^[22] 180 g^[23] 207 g^[24] 330 g 500 g 750 g	180 g 300 g
Strawberry-banana	800 g	200 ml	180 g^2 850 g
Strawberry-vanilla					180 g^[25] 207 g^[26] 400 g^[27]
Tropical	180 g^2	200 ml			500 g
Cookies & Cream		200 ml
Creamsicle		200 ml
Vanilla	180 g^2 300 g^3 800 g	200 ml	180 g^2 330 g^3 850 g		500 g, 825g	300 g

˄1: Mini Yop
˄2: P'tit Yop
˄3: YOP & GO

Product information

Storage

Keep refrigerated between 2 °C and 5 °C. It is best to consume shortly after opening. Mini Yop, P'tit Yopand YOP & GO keeps for up to 8 hours outside the fridge.^{[28] [29] [30]}

Ingredients:^[31]

Skim milk, water, sugar, cream, fruit puree¹, active bacterial cultures, natural and artificial flavours, modified milk ingredients, concentrated lemon juice, modified corn starch, pectin, locust bean gum, colour, vitamin D3, potassium sorbate, sodium and calcium citrate.
˄1: Only in Yop with fruit flavours

Average nutritional values:

	Per bottle (200 mL)
Energy	333kJ / 79kcal
Protein	5 grams
Fat, total	7%
- saturated	15%
Carbohydrates	22 g
- sugars	22 g
Fibre	0%
Sodium	2%
Calcium	15%
Magnesium
Phosphorus
Iron	0%
Vitamins (A, B2, B5, B12, C, D)	total: 40%

External links

• Yop on Belgian Yoplait Website
• Yop on Canadian Yoplait Website
• Yop on French Yoplait Website
• Yop on Swiss Yoplait Website
• Yop on UK Yoplait website

Notes and References

1. Web site: Yop (Belgium) . 12 October 2012 . Yoplait . dead . https://archive.today/20130115032636/http://www.yoplait.be/fr/products/yop . 15 January 2013 .
2. Web site: Yop (Canada). 12 October 2012. Yoplait. https://web.archive.org/web/20120625114354/http://www.yoplait.ca/yop/en/index.aspx. 2012-06-25. dead.
3. Web site: Yop (France). 12 October 2012. Yoplait.
4. Web site: Yop (Ireland). 17 October 2012. Yoplait.
5. Web site: Yop (Switzerland). 17 October 2012. Yoplait.
6. Web site: Yop (United Kingdom) . 11 October 2012 . Yoplait . dead . https://web.archive.org/web/20130326114028/http://www.yoplait.co.uk/yop/ . March 26, 2013 .
7. Web site: Safari Drinckyoghurt . 12 October 2012 . Yoplait . dead . https://archive.today/20130418210542/http://www.yoplait.se/Safari_1__.html/lid/68012 . 18 April 2013 .
8. Web site: Yop products in Canada. 12 October 2012. Yoplait. https://web.archive.org/web/20120626002526/http://www.yoplait.ca/yop/en/yogourt_a_boire_drinkable_yogourt.aspx. 2012-06-26. dead.
9. Web site: Yop products in Belgium . 12 October 2012 . Yoplait . dead . https://archive.today/20130115043142/http://www.yoplait.be/nl/product/yop-family-0 . 15 January 2013 .
10. Web site: Yop products in France . 12 October 2012 . Yoplait . dead . https://archive.today/20130213152716/http://www.yoplait.fr/our_products/Yop . 13 February 2013.
11. Web site: Products. 12 October 2012. Yoplait. https://web.archive.org/web/20120622233421/http://www.yoplait.ca/yop/en/yop.aspx. 2012-06-22. dead.
12. McCann relaunches Yoplait Yop drink http://www.campaignlive.co.uk/news/207362/
13. The clip: Yop - Me Mama https://www.youtube.com/watch?v=sCpeIKVIHbY
14. Web site: Canada products . 2012-10-17 . https://web.archive.org/web/20120626002526/http://www.yoplait.ca/yop/en/yogourt_a_boire_drinkable_yogourt.aspx . 2012-06-26 . dead .
15. Web site: Calories in Yoplait Yop Yogurt Limited Edition Coconut Flavour Yogurt Drink 500g, Nutrition Information | Nutracheck. m.nutracheck.co.uk.
16. Web site: Calories in Yoplait Yop 6 Pack Drinkable Yogurt Smooth Raspberry Yogurt, Nutrition Information | Nutracheck. m.nutracheck.co.uk.
17. Web site: Calories in Yoplait Yop 6 Pack Drinkable Yogurt Smooth Forest Fruits Yogurt, Nutrition Information | Nutracheck. m.nutracheck.co.uk.
18. Web site: Calories in Yoplait Yop Forest Fruits Yogurt Drink 180g, Nutrition Information | Nutracheck. m.nutracheck.co.uk.
19. Web site: Calories in Yoplait Yop Forest Fruits Drinkable Yogurt 207g, Nutrition Information | Nutracheck. m.nutracheck.co.uk.
20. Web site: Calories in Yoplait Yop Forest Fruits Yogurt Drink 330g, Nutrition Information | Nutracheck. m.nutracheck.co.uk.
21. Web site: Calories in Yoplait Yop Forest Fruits Drinkable Yogurt 400g, Nutrition Information | Nutracheck. m.nutracheck.co.uk.
22. Web site: Calories in Yoplait Yop 'n' Go Strawberry Flavour Yogurt Drink 4 x 100g, Nutrition Information | Nutracheck. m.nutracheck.co.uk.
23. Web site: Calories in Yoplait Yop Strawberry Yogurt Drink 180g, Nutrition Information | Nutracheck. m.nutracheck.co.uk.
24. Web site: Calories in Yoplait Yop Strawberry Drinkable Yogurt 207g, Nutrition Information | Nutracheck. m.nutracheck.co.uk.
25. Web site: Calories in Yoplait Yop Strawberry & Vanilla Flavour Yogurt Drink 180g, Nutrition Information | Nutracheck. m.nutracheck.co.uk.
26. Web site: Calories in Yoplait Yop Strawberry & Vanilla Drinkable Yogurt 207g, Nutrition Information | Nutracheck. m.nutracheck.co.uk.
27. Web site: Calories in Yoplait Yop Strawberry & Vanilla Drinkable Yogurt 400g, Nutrition Information | Nutracheck. m.nutracheck.co.uk.
28. Web site: P'tit Yop.
29. Web site: Mini Yop.
30. Web site: Yop & GO.
31. Web site: Ingredients . 2012-10-22 . https://web.archive.org/web/20120906034019/http://www.yoplait.ca/yop/en/popup_yop.aspx . 2012-09-06 . dead .