Yodel (company) explained

Yodel Delivery Network Limited
Type:Private
Foundation:May 2008
as Home Delivery Network Ltd
Location:Liverpool, England, UK
Former Name:Home Delivery Network Limited
Key People:Mike Hancox (CEO, July 2019–)
Industry:Logistics services

Yodel is a delivery service company based in Liverpool, England.[1] [2] It was originally known as the Home Delivery Network (HDN,[3] full name Home Delivery Network Limited, HDNL),[4] until it acquired the business-to-business (B2B) and retail (B2C) operations of DHL Express UK and thereafter, rebranded itself as Yodel in May 2010.[5] [6] [7] Previously privately owned by the billionaire Frederick Barclay,[1] it was acquired by Jacob Corlett in February 2024.

History

Home Delivery Network operated as the logistics division of The Very Group, until it demerged in June 2008. It was formed by the merger of Business Express and Reality, the former Littlewoods and Shop Direct delivery companies respectively.[8] Yodel has distribution hubs in Hertfordshire and the West Midlands, and over 45 delivery depots across the UK.

In December 2011, the London Evening Standard carried a story on reports of packages from Yodel being lost or not delivered on time for Christmas. Yodel said that there had been a great increase in December deliveries over the previous two years and that Yodel had delivered over twenty million packages that month, with 999 out of 1000 being delivered on time.[9]

In March 2012, the BBC's Watchdog consumer programme broadcast a segment highly critical of Yodel.[10] In January 2014, Yodel was voted as the worst delivery service in the United Kingdom for the second consecutive year.[11] BBC Watchdog says that it continued to regularly receive reports of bad service after the re branding to Yodel.[12]

In January 2014, Yodel was named the "worst parcel delivery firm" in a poll by MoneySavingExpert.com, of 9,000 people, with 78% of customers rating their experience negatively. Despite this, Yodel continues to be the delivery company of choice for many major retailers in the United Kingdom, largely due to the company's low prices.[13]

The company apologised in November 2015, after one of the firm's couriers had left a parcel on the roof of a customer's home.[14] In February 2016, Yodel was featured in a Dispatches investigation, which aired on Channel 4. The investigation was entitled Where's My Missing Mail?. The programme sent an undercover reporter to work at Yodel’s Shaw depot as a sorter. The investigation highlighted how parcels had been thrown onto conveyor belts and even thrown between staff members.[15] [16]

In June 2023, in order to reduce the environmental impact of its delivery operations, Yodel invested £14.5m on its fleet, consisting of 45 new DAF XF 450 tractor units and 120 new solar powered double-decker trailers.[17]

In February 2024, Yodel was saved from collapse by being taken over by YDLGP, a new company supported by Solano Partners and rival logistics firm Shift. The consortium had been talking to Yodel since mid 2023.[18]

In May 2024, Yodel announced the proposal to close the Shaw national distribution hub.[19] Following a consultation period, the site officially closed in July 2024.

Collect+

In February 2011, Collect+ a parcel sending and collection service, was launched as a joint venture between PayPoint and Yodel.[20] This service is available through almost 6,000 of the PayPoint retail network in the UK and allows customers to collect and send packages at their local convenience store.[21] In April 2020, PayPoint announced an agreement with Yodel to take full ownership of 'Collect+.[22]

Notes and References

  1. News: Ratcliffe. Verity. Yodel blamed for late Mother's Day flowers. 16 March 2015. BBC. 16 March 2015. 16 March 2015. https://web.archive.org/web/20150316133555/http://www.bbc.co.uk/news/business-31906343. live.
  2. Web site: Yodel and Hermes named UK's worst parcel delivery firms. 28 June 2013. 3 June 2014. 30 May 2014. https://web.archive.org/web/20140530190739/http://www.moneywise.co.uk/news/2014-01-10/yodel-and-hermes-named-uks-worst-parcel-delivery-firms. live.
  3. Web site: Home Delivery Network Ltd - Company Profile and News. Bloomberg.com.
  4. Web site: Home Delivery Network Limited – The Interview | Warehouse & Logistics News. 28 May 2008.
  5. Web site: Home Delivery Network Limited Renamed As Yodel Delivery Network Limited . 8 August 2013 . Yodel . 17 August 2013 . 13 August 2013 . https://web.archive.org/web/20130813233423/http://www.yodel.co.uk/about/read-all-about-us/home-delivery-network-limited-renamed-as-yodel-delivery-network-limited.aspx . live .
  6. News: Home Delivery Network buys DHL's UK parcel operation . James Hall . The Telegraph . 5 January 2010 . 17 August 2013 . 30 September 2013 . https://web.archive.org/web/20130930190608/http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/6938364/Home-Delivery-Network-buys-DHLs-UK-parcel-operation.html . live .
  7. News: Home Delivery Network rebrands as Yodel . Russell Parsons . Marketing Week . 27 May 2010 . 17 August 2013 . 25 September 2013 . https://web.archive.org/web/20130925132844/http://www.marketingweek.co.uk/home-delivery-network-rebrands-as-yodel/3013975.article . live .
  8. Web site: HDNL Internet - Home . Home Delivery Network . 19 June 2009 . 12 September 2010 . 12 September 2010 . https://web.archive.org/web/20100912162220/http://www.hdnl.co.uk/ . live .
  9. News: Pippa Middleton's party presents hit by delivery chaos . Ross Lydall . Evening Standard . 23 December 2011 . 17 August 2013 . 7 January 2012 . https://web.archive.org/web/20120107172519/http://www.thisislondon.co.uk/standard/article-24024155-pippa-middletons-party-presents-hit-by-delivery-chaos.do . live .
  10. Web site: Yodel: New name, but delivering the same old problems? . Elham Rizi . 22 March 2012 . 24 July 2012 . dead . https://web.archive.org/web/20120815041100/http://www.bbc.co.uk/blogs/watchdog/2012/03/yodel.html . 15 August 2012 .
  11. News: Yodel voted worst parcel delivery service for second year running. Miles Brignall. The Guardian. 10 January 2014 . 20 November 2014. 29 November 2014. https://web.archive.org/web/20141129074107/http://www.theguardian.com/money/2014/jan/10/yodel-worst-parcel-delivery. live.
  12. Web site: BBC One - Watchdog - Yodel: New name, but delivering the same old problems?. BBC. 20 November 2014. 22 September 2012. https://web.archive.org/web/20120922053044/http://www.bbc.co.uk/programmes/b006mg74/features/yodel. live.
  13. Web site: Yodel and Hermes named UK's worst parcel delivery firms. Moneywise.co.uk. 20 November 2014. 29 November 2014. https://web.archive.org/web/20141129112350/http://www.moneywise.co.uk/news/2014-01-10/yodel-and-hermes-named-uks-worst-parcel-delivery-firms. live.
  14. News: Delivery firm apologises after courier throws parcel on roof when no answer at door. ITV News. 23 November 2015. 20 January 2016. 26 January 2016. https://web.archive.org/web/20160126112053/http://www.itv.com/news/central/2015-11-23/courier-throws-parcel-on-roof-after-no-answer-at-the-door/. live.
  15. Web site: Roberts. Edward. What really goes on behind the scenes at delivery firm Yodel. mirror. 25 November 2017. 1 February 2016. 9 May 2017. https://web.archive.org/web/20170509081529/http://www.mirror.co.uk/tv/tv-news/channel-4-shines-light-careless-7285168. live.
  16. Web site: Parcel mishandling filmed By Channel 4's Dispatches (includes video). channel4.com. 25 June 2021. 25 June 2021. https://web.archive.org/web/20210625170457/https://www.channel4.com/press/news/parcel-mishandling-filmed-channel-4s-dispatches-includes-video. live.
  17. Web site: McLoughlin . James . 2023-06-20 . Yodel invests nearly £15 million in HGV fleet . 2023-08-20 . Logistics Manager . en-GB.
  18. News: Yodel saved from collapse by fast-growing rival . 13 February 2024 . BBC News . 13 February 2024.
  19. Web site: 2024-05-21 . An Update On Our Shaw Sortation and Transport Site . 2024-07-17 . Yodel.co.uk . en-GB.
  20. Web site: Paypoint. Retail Times. 10 April 2016.
  21. Web site: Business Courier - Marketplace, SME & Large - CollectPlus. Collect Plus. 10 April 2016.
  22. Web site: PayPoint. 2021-04-13. www.corporate.paypoint.com.

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