| Ye Maaya Chesave | |
| Type: | soundtrack |
| Artist: | A. R. Rahman |
| Cover: | yemaayachesavecover.jpg |
| Recorded: | 2009–2010 |
| Studio: | Panchathan Record Inn and AM Studios, Chennai |
| Genre: | Feature film soundtrack |
| Length: | 35:03 |
| Language: | Telugu Malayalam English |
| Label: | Sony Music |
| Producer: | A. R. Rahman |
| Prev Title: | Vinnaithaandi Varuvaayaa |
| Prev Year: | 2010 |
| Next Title: | Raavan |
| Next Year: | 2011 |
Ye Maaya Chesave is the soundtrack album of the 2010 Telugu romantic drama film of the same name, directed by Gautham Vasudev Menon. The original score and songs were composed by A. R. Rahman; lyrics are penned by Anantha Sreeram, along with Kalyani Menon and Kaithapram, the latter penning the Malayalam lyrics in the album. This is the sixth time that A. R. Rahman composed music for a direct Telugu film and the fourth time that he composed the entire soundtrack for a Telugu film. This also marked Rahman's comeback into Telugu cinema after six years.
The album was released on 29 January 2010 through Sony Music. The same tunes of the Tamil version (Vinnaithaandi Varuvaayaa) were retained in the Telugu version and the Hindi remake (Ekk Deewana Tha) of the film. The album was met with many extremely positive responses and received high critical acclaim. The album was ranked among the best musicals of 2010 and 2011 in Asia and was also the most successful soundtrack album in India, mainly Andhra Pradesh. Ye Maaya Chesave is one of Rahman's most successful soundtracks and is his most successful Telugu album; with it, he won his first Filmfare Award in Telugu.[1] [2] The melodious background score also received overwhelming positive critical reception. The soundtrack album and background score were also nominated for various other awards.
The first song in the album is "Kundanapu Bomma", sung by Benny Dayal and Kalyani Menon, that features Naga Chaitanya and Samantha Ruth Prabhu. It replaced Omana Penne from the movie "Vinnaithaandi Varuvaaya. It is placed when the duo travel to Kerala and the male character dreams about romance. This song was highly praised by critics, and it marks Benny Dayal's first original song in Telugu.
The second song in the album, entitled, "Manasaa", is sung by Chinmayi and Devan Ekambaram. The song was picturised in New York City. it The third song is "Vintunnava", sung by Shreya Ghoshal and Karthik; it was pictured in Hyderabad. This song was also highly praised by critics and received extremely positive responses. "Vintunnava" was ranked No. 1 in the top five Telugu songs of 2010. Shreya Ghoshal's rendering of the song was highly appreciated.
The fourth song in the album is "Ee Hrudayam" and is sung by Vijay Prakash, Suzanne D'Mello and Blaaze, which already made huge waves before the official audio release, and was regarded as the highlight of the album by many reviewers. This song was ranked No. 3 in the top five Telugu songs of 2010. The song is widely regarded as the biggest Telugu song in Vijay Prakash's singing career. As a result, Vijay Prakash was nominated for Best Male Playback category in the Filmfare awards, but lost to Ramesh Vinayagam and N. C. Karunya.
The fifth song is titled "Swaasye". The voice was also rendered by Karthik. This song also received positive reviews from critics. It was used as a background track in the film. The sixth song is named "Aakaasam", a peppy number sung by Naresh Iyer. The final song in the album is entitled, "Aaromale", and is sung by the Malayalam music director Alphons Joseph. Gautham Menon worked with Rahman again in his next project Ekk Deewana Tha (remake of Ye Maaya Chesave), after the success of the soundtrack.[3]
See main article: Vinnaithaandi Varuvaayaa (soundtrack). The same soundtrack was also used in the Tamil version of the film, Vinnaithaandi Varuvaaya, which was simultaneously made and released with the Telugu version. However, The Tamil version of the soundtrack was released at first on 25 December 2009 in London, and 6 January 2010 in Chennai. It also had the same set of vocalists except for Karthik, who was replaced by A. R. Rahman for the Tamil version of "Vintunnaava" which was titled Mannipaaya. The lyrics were penned by Menon's usual associate, Thamarai. The Tamil version of the album garnered mostly positive reviews.
See main article: Ekk Deewana Tha (soundtrack). The same soundtrack has been used for the Hindi remake, titled Ekk Deewana Tha which is also directed by Gautham Menon. The soundtrack was released on 21 December 2011. The Hindi version received generally positive reviews and was appreciated as well.
The track list was revealed on 20 January 2010 on A. R. Rahman's official website.[4]
| Award | Category | Recipient(s) | Song(s) | Result |
|---|---|---|---|---|
| Filmfare Awards | Best Music Director | A. R. Rahman | ||
| Best Lyricist | Anantha Sreeram | "Vintunnava" | rowspan="2" | |
| Best Male Playback | Vijay Prakash | "Ee Hrudayam (Hosanna)" | ||
| South Scope Awards | Best Album | Ye Maaya Chesave | rowspan="2" | |
| Best Album (Listener's Choice) | ||||
| Best Music Director | A. R. Rahman | |||
| Best Background Score | ||||
| Best Song | "Ee Hrudayam" | |||
| Best Male Playback | Vijay Prakash | rowspan="5" | ||
| Best Female Playback | Shreya Ghoshal | "Vintunnava" | ||
| Best Lyricist | Anantha Sreeram | |||
| Best Upcoming Vocalist | Benny Dayal | "Kundanapu Bomma" | ||
| CineMAA Awards | Best Music Director | A. R. Rahman[5] | ||
| Best Female Playback | Shreya Ghoshal | "Vintunnava" | rowspan="4" | |
| Best Male Playback | Vijay Prakash | "Ee Hrudayam" | ||
| Best Lyricist | Anantha Sreeram | "Vintunnava" | ||
| Mirchi Music Awards | Best Male Playback | Alphons Joseph | "Aaromale" | |
| TSR-TV9 Film Awards | Best Background Score | A. R. Rahman | ||
| BIG FM Music Awards | Best Female Playback | Shreya Ghoshal | "Vintunnava" | rowspan="5" |
| Best Male Playback | Vijay Prakash | "Ee Hrudayam" | ||
| Best Song | A. R. Rahman | "Vintunnava" | ||
| A. R. Rahman | "Kundanapu Bomma" | |||
| MAA Music Awards | Best Male Playback | Benny Dayal | ||
| Vijay Prakash | "Ee Hrudayam" | rowspan="3" | ||
| Best Female Playback | Shreya Ghoshal | "Vintunnava" | ||
| Best Song | A. R. Rahman | |||
| Nokia BIG Ugadi Music Awards | Best Female Playback | Shreya Ghoshal | rowspan="2" | |
| Best Male Playback | Vijay Prakash | "Ee Hrudayam" | ||
| Best Upcoming Lyricist | Anantha Sreeram[6] | |||
| Best Lyricist | Anantha Sreeram | "Vintunnava" | rowspan="2" | |
| Best Song | A. R. Rahman | |||
| A. R. Rahman | "Kundanapu Bomma" | |||
| Best Album | Ye Maaya Chesave | rowspan="4" | ||
| Best Heart Touching Song | A. R. Rahman | "Vintunnava" | ||
| Best Love Hit | "Swaasye" | |||
| Best Happy Hit | "Ee Hrudayam" | |||