| Yazoo | |
| Type: | Flavoured drink |
| Manufacturer: | FrieslandCampina |
| Origin: | Belgium |
| Introduced: | 1960s |
| Flavour: | Banana, Chocolate, Strawberry and Vanilla |
Yazoo is a bottled milk-based flavoured drink, produced by FrieslandCampina and sold in Belgium,[1] France, the United Kingdom and Ireland. Over eighty million bottles of Yazoo are sold annually.
Yazoo is available in four flavours; banana, chocolate, strawberry and vanilla.[2] Vanilla was introduced in 2014, as a limited edition flavour. It was announced that the Vanilla flavor and other flavours would be staying. Bottle sizes range from 200 ml, 400 ml, and one litre.
A new "No Added Sugar" range was introduced in 2016, in Strawberry, Banana and Toffee flavours.[3] The following year, Chocolate was added to this range.[4] It was announced in November 2018 the range was to be rebranded as Yazoo Kids.[5]
In April 2018, a limited edition Choc Mint flavour was introduced, following the results of a vote from consumers about the flavour they would most like to try as a milk drink. In April 2019, a limited edition Choc Caramel flavour was introduced replacing the Choc Mint flavour. FrieslandCampina said that Choc Mint had generated £1 million within five months of launch, and that the "target audience of sixteen to twenty four year olds are always looking for new flavours to try."[6]
The bottles of 2015 were designed by Steve Trotman. The smaller bottles usually have transparent straws glued to the side, in a plastic wrapper. The larger bottles feature a tearaway tag on the label for easy recycling. Yazoo is suitable for vegetarians; it is a source of calcium, protein, B2 and B12. It is low in fat and contains no artificial sweeteners, colours or preservatives.
Advertisements previously featured a green dinosaur mascot named Dino, similar to Nesquik's Quicky the Rabbit.
The new line of bottles have the phrase, "Milk shaken up" on the label.