Yankee Group Explained

Yankee Group
Foundation:1970
Fate:Acquired by 451 Research in 2013
Location:Boston, Massachusetts
Industry:Telecommunications and information technology market research

Yankee Group was an independent technology research and consulting firm, founded in 1970 by Howard Anderson.[1] The firm "was one of the analyst industry’s most prestigious boutiques through the dot.com boom, with 70 analysts on the payroll in 2006."[2]

In 1996, Yankee was sold to Primark, then to Reuters in 2000 for $72.5 million. In May 2004, Yankee was bought by Decision Matrix Group for around $30 million. It was acquired by 451 Research on January 3, 2013.[3]

Notes and References

  1. Web site: Company Overview of Yankee Group Research, Inc.. Bloomberg Businessweek. 26 April 2016.
  2. Web site: Yankee Group saved by 451 acquisition. Chapple. Duncan. 2013-01-03. Influencer Relations. en-US. 2020-05-15.
  3. Web site: About 451 Research's mobility research. www.451research.com. 26 April 2016.