Yamborghini High Explained

Yamborghini High
Cover:Yamborghini_High_-_ASAP_Mob.jpg
Type:single
Artist:ASAP Mob featuring Juicy J
Released:January 16, 2016
Recorded:2015
Genre:Hip hop
Producer:Delgado
Chronology:A$AP Mob
Prev Title:Hella Hoes
Prev Year:2014
Next Title:Crazy Brazy
Next Year:2016

"Yamborghini High" is a song by American hip hop collective ASAP Mob featuring American rapper Juicy J. It was released on January 16, 2016, as the first single from their debut album . The song was first previewed live in concert during Hong Kong's Clockenflap Festival on November 28, 2015. The song officially premiered on Drake's Beats 1 show OVO Sound Radio on January 16, 2016.[1] [2] The song contains an interpolation of "North Memphis", as performed by Project Pat.[3]

Background

"Yamborghini High" pays respect to ASAP Yams, a founding member of the ASAP Mob, who died on January 18, 2015.[4]

Music video

The music video for "Yamborghini High" stars ASAP Rocky, ASAP Nast, ASAP Ant, ASAP Ferg, and Three Six Mafia rap duo member Juicy J, with appearances from Tatianna Paulino (ASAP Yams' mother), as well as various models.[5]

Showcased in the video are a fleet of Lamborghinis, a mansion & monoliths all in shifted hues & datamoshed transitions combined to complete a vivid vision of a surreal world. The artists & models wear several fashion brands throughout the video, including ASAP Bari's own streetwear label VLONE, as well as Adidas, Vans & Vetements.

The video was directed by Shomi Patwary. The compositor, colorist & main visual effects artist was Robert "Robbie" Simmons, with credits to graphics artist Unkle Luc for datamoshing, transitions & general visual effects.

Some of the software tools used in the video's creation include Adobe After Effects, Mocha Pro and Boujou.[6]

The music video was uploaded to YouTube to the ASAP Mob Vevo channel on 11 May 2016 and has over 160 million views to date.[7]

Notes and References

  1. Web site: Tsui . Alexander . A$AP Rocky - Yamborghini High live Clockenflap 2015 . YouTube . 28 November 2015 . 31 July 2019.
  2. Web site: A$AP MOB PAYS TRIBUTE TO A$AP YAMS ON "YAMBORGHINI HIGH. The Source. 17 January 2016 . 20 January 2016.
  3. Web site: A$AP Mob feat. Juicy J's 'Yamborghini High' sample of Project Pat's 'North Memphis' . Who Sampled . 31 July 2019.
  4. Web site: A$AP Mob Honors A$AP Yams With "Yamborghini High". The Fader. 17 January 2016 . 20 January 2016.
  5. Web site: Cecilia Esposito . Deconstructing 'Yamborghini High' by A$AP Mob . NSS Magazine . 27 July 2019 . nssmag . 2016.
  6. Web site: Airship Projects ⋮ A$AP MOB YAMBORGHINI HIGH . airship.nyc . Robert Simmons . 27 July 2019.
  7. Web site: A$AP Mob - Yamborghini High (Official Music Video) ft. Juicy J . YouTube . asapmobVEVO . 27 July 2019 . 11 May 2016.
  8. http://www.billboard.com/biz/search/charts?f[0=ts_chart_artistname%3AA%24AP%20Mob&f[1]=itm_field_chart_id%3A345&f[2]=ss_bb_type%3Achart_item&type=2&artist=A%24AP%20Mob A$AP Mob – Chart History: Bubbling Under R&B/Hip-Hop Songs ]. . Prometheus Global Media.