Yamazaki Baking Explained

Yamazaki Baking Co., Ltd.
Native Name:山崎製パン株式会社
Native Name Lang:ja
Romanized Name:Yamazaki Seipan kabushiki gaisha
Type:Public (Kabushiki gaisha)
Traded As:
OSE

2212

Foundation:
Ichikawa, Chiba
Founder:Tojuro Iijima
Location:Iwamotochō, Chiyoda-ku, Tokyo 101-8585, Japan
Num Locations:107,950 stores
Area Served:Asia, Europe, North America
Key People:Nobuhiro Iijima
(President)
Industry:Food
Services:Convenience stores
Revenue: JPY 995.01 billion (FY 2013)
(US$ 9.66 billion) (FY 2013)
Net Income: JPY 12.04 billion (FY 2013)
US$116.8 million million) (FY 2013)
Num Employees:17,654 (consolidated, as of 31 December 2014)
Owner:Iijima family (around 14.38%)
Nisshin Seifun Group (5.08%)
Oriental Land Company (0.19%)
Footnotes:[1]

is a Japanese food company and the world's largest bread-baking corporation,[2] that makes bread, bakery products and confectionery.[3] It was established by Tojuro Iijima in Japan on 9 March 1948 and started mass production of bread in 1955,[4] and is still controlled by the Iijima family; Nobuhiro Iijima is the third generation of the family to lead the company.

History

Yamazaki products can be found in various Asian countries, including Malaysia, Taiwan, Singapore, Thailand, Vietnam, Indonesia, and China(including Hong Kong).

In October 1970, the company established a joint venture, Yamazaki Nabisco Co., Ltd. (now known as Yamazaki Biscuits), with Nabisco of the United States and Nichimen Jitsugyo Corporation (currently Sojitz Corporation). By 1988 Yamazaki raised its stake in the joint venture to 80% by acquiring the shares held by Nabisco.[5]

In 1991, Yamazaki purchased Vie de France Bakery division (began in 1971), and in 1994, Yamazaki Baking purchased the Vie de France Restaurant division (began in 1978).[6] [7] Yamazaki now operates Vie de France in the United States[8] and Japan[9] under the Vie de France brand.[10]

Until 2014, Yamazaki used potassium bromate in their bread, while all other Japanese baking companies voluntarily stopped using it in 1980 due to suspicions of carcinogenicity.[11] However, they started to use it again in early 2020, claiming they had developed a new method for reducing the amount of potassium bromate so that nothing remains of it in the final product. They stated potassium bromate was not detected in a test with 0.5ppb accuracy.[12]

In 2016, Yamazaki acquired the US company Bakewise Brands, parent of Fleischer's Bagels and Tom Cat Bakery.[13] [14] In the same year, Mondelez International terminated the Yamazaki Nabisco joint venture and started to produce Nabisco biscuits under Mondelez Japan, shifting production to China and Indonesia.[15] [16] [17] A year later, Yamazaki introduced their version of Oreo called "Noir", which is produced at the former Oreo factory in Ibaraki Prefecture.[18]

See also

External links

Notes and References

  1. Web site: Company Profile . Yamazaki Baking . 2 April 2015.
  2. Web site: Latin America: no longer the man with a moustache and a guitar . John Paul Rathbone . 22 November 2010 . . . 2 April 2015.
  3. Book: Stuart D. B. Picken . The A to Z of Japanese Business . 2009 . Rowman & Littlefield . 978-08108-6872-4 . 316.
  4. Book: Kazuo Usui . Marketing and Consumption in Modern Japan . 2014 . . 978-0-415-32313-0 . 42.
  5. Book: Business Japan . 1974 . 19 . 1-6 . Nikkan Kogyo Shimbun.
  6. "会社概要." Vie de France. Retrieved on 18 May 2009.
  7. Web site: About Us – Vie De France. 2020-06-18. en-US.
  8. Web site: Vie de France . 2020-06-18. viedefrance.com.
  9. Web site: VIE DE FRANCE - Official Homepage. 2020-06-18. viedefrance.co.jp.
  10. News: Japanese manufacturer plans to buy Vie de France division . 1 April 1991 . Jonna Crispens . Supermarket News . 0039-5803 .
  11. News: Asia Pulse News .
  12. Web site: 山崎製パン 小麦粉改良剤「臭素酸カリウム」による角型食パンの品質改良について. 2021-02-08. www.yamazakipan.co.jp.
  13. Web site: Yamazaki Baking buys bagel maker Bakewise Brands. 2018-10-27.
  14. Web site: 2017-01-31. City Capital Advises Bakewise Brands in Sale to Yamazaki Baking Co., Ltd.. 2020-06-18. City Capital Advisors. en-US.
  15. Web site: 「ヤマザキナビスコ」、ライセンス契約終了で社名変更へ 「オレオ」「リッツ」など製造終了. 2021-01-24. ITmedia NEWS. ja.
  16. Web site: モンデリーズ・ジャパン、2016年9月から「オレオ」、「リッツ」、「プレミアム」の国内販売開始. 2021-01-24. Mondelez International. ja.
  17. Web site: Taste the beginning of the end for Japanese Ritz: Wasabi & Cheddar / Tarako & Cream Cheese . Sora News 24 . 2016-05-18 . 2021-08-18.
  18. Web site: Japan's new imitation Oreos are here, but how do they compare to the made-in-China real deal? . Casey . Baseel . Sora News 24 . 2017-12-01 . 2021-08-18.