YT Industries explained

YT Industries
Type:Private
Foundation:[1]
Location City:Hausen, Upper Franconia, Germany
Key People:Markus Flossmann, Founder & CEO
Industry:Bicycles

YT Industries is a German mountain bike manufacturer. Founded in 2006, the company operates in a direct-to-consumer model. YT also has showrooms at their headquarters in Hausen, Germany, and "YT Mills" in San Clemente, California, and Guildford, Surrey, England, with a third location planned in Bentonville, Arkansas.[2] [3] With its origins in dirt jumping and freeriding, YT has expanded its lineup to include all forms of mountain biking and gravel biking.

History

YT Industries traces its roots to a marketing company founded in 2006 by Markus Flossman called Sponsoree Deutschland.[1] Flossman and Stefan Willared built and sold their first bike, a dirt jumper, under the Sponsoree name in 2008, and in 2011 the company was renamed YT (Young Talent) Industries.[4]

YT soon moved into mountain bikes, producing the downhill Tues, Wicked enduro bike, and the park-oriented Norton. In 2014, they launched their first carbon fiber bike, the Capra enduro bike.[5] YT expanded their linup with the all-mountain Jeffsy in 2017,[6] the Decoy e-bike in 2019,[7] the Izzo trail bike in 2020,[8] and the Szepter gravel bike in 2022.[9]

In 2021, private equity firm Ardian acquired a majority stake in the company.[10]

Model range

Racing

YT began sponsoring a professional race team, the YT Mob, in 2012 with freerider Andreu Lacondeguy. Cameron Zink joined the squad in 2014; that year, Lacondeguy and Zink finished first and second at Red Bull Rampage.[11] Aaron Gwin won the 2016 & 2017 downhill UCI Mountain Bike World Cup while a member of the YT Mob.[12]

Notes and References

  1. Web site: YT Industries GmbH, Hausen, Germany . North Data . 15 July 2023.
  2. Web site: The YT Mill . YT-Industries . 15 July 2023.
  3. Web site: Jacobs . Joe . YT Industries Experience Center coming to Bentonville . Arkansas Outside . 15 July 2023 . 25 May 2023.
  4. Web site: Wragg . Matt . From the Top: Stefan Willared . Pinkbike . . 15 July 2023 . 8 February 2016.
  5. Web site: Growing Up - A Visit with YT Industries . Vital MTB . 15 July 2023 . 1 October 2015.
  6. Web site: Kazimer . Mike . YT Jeffsy CF Comp 1 - Review . Pinkbike . . 15 July 2023 . 16 January 2017.
  7. Web site: Roe . Dan . Bludgeon the Mountain on YT Industries’ New Enduro e-MTB . Bicycling . 15 July 2023 . 28 March 2019.
  8. Web site: Barber . Jeff . The YT Izzo Touches Down on Endurance Island . Singletracks . 15 July 2023 . 5 November 2020.
  9. Web site: Kohler . Simon . New YT Industries SZEPTER CORE 4 2023 first ride review . Gran Fondo . 15 July 2023 . 3 November 2022.
  10. Web site: Leggett . Alicia . YT Industries Acquired By Private Equity Group Ardian . Pinkbike . . 15 July 2023 . 3 August 2021.
  11. Web site: Red Bull Rampage - YT To Sponsor For First Time in 2015 . Vital MTB . 15 July 2023 . 8 October 2015.
  12. Web site: McKall . Terry . Aaron Gwin off YT for 2019 World Cup season . Canadian Cycling Magazine . Gripped Publishing Inc. . 15 July 2023 . 21 December 2018.

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