YTV (Canadian TV channel) explained

YTV
Headquarters:Toronto, Ontario, Canada
Picture Format:1080i HDTV
Owner:Corus Entertainment
Parent:YTV Canada, Inc.
Country:Canada
Area:National
Timeshift Service:YTV East
G3
Sister Channels:Nickelodeon
Treehouse TV
Online Serv 1:StackTV
Online Chan 1:Internet Protocol television

YTV is a Canadian English language discretionary specialty channel owned by YTV Canada, Inc. a subsidiary of Corus Entertainment.[1] The channel and its programming is targeted at children and young teenagers; consisting of both original live-action and animated television series, movies, and third-party shows from various international markets, mainly from U.S.-based kids networks such as Nickelodeon, Disney Channel, and Cartoon Network. Its name was originally thought to be an abbreviation for "Youth Television", though the channel's website has denied this.[2]

The channel was launched on September 1, 1988 by owners Rogers Media and CUC Broadcasting upon launch. In 1995, Shaw Communications acquired CUC's 34% stake and in 1998, it acquired Rogers' remaining interest of the channel, before Shaw's media division was spun off to form Corus Entertainment in 1999.

YTV operates two time shifted feeds, running on both Eastern and Pacific Time Zone schedules, and is available in over 11.0 million households in Canada as of 2013.[3]

History

The channel was licensed by the Canadian Radio-television and Telecommunications Commission (CRTC) in 1987 by Rogers Cable and CUC Broadcasting.[4] [5]

The channel launched on September 1, 1988, at 7:00 p.m., with the first program being a special party celebrating the launch of YTV, hosted by John Candy.[6] At launch, Rogers held 75% of the channel while CUC owned 25%.[5]

In 1994, the stakes of YTV's ownership was changed, with CUC now owning 34% and Rogers now owning 66%. However, in 1995, Calgary-based Shaw Communications acquired CUC's stake of 34% ownership of YTV. By 1998, Shaw had secured full control of YTV. In 1999, the media assets of Shaw were spun off to form Corus Entertainment.[5]

Two Corus specialty channel applications for YTV extensions, YTV POW!, an internationally sourced kids' action, adventure and superhero genre, and YTV OneWorld, targeting children and teenagers from age 9 to 17 with travel, humour, games, and STEM were approved on September 18, 2008.[7] The YTV Oneworld license was used to launch Nickelodeon Canada.[8]

On January 11, 2011, a high-definition feed was launched.[9]

Programming

See main article: List of programs broadcast by YTV. Current YTV original programming include hosted programming blocks, such as The Zone. In addition to original programming, YTV has historically acquired and co-produced programming with the U.S cable network Nickelodeon.[10]

Programming blocks

Current

Seasonal

Former

Branding history

Initially, YTV utilized computer-generated graphics in their network IDs, which were normally set against different sky backgrounds that changed depending on the time of day. The channel also started using various slogans ("The Spirit of Youth", "Young as You Are!", "The Youth Channel" and "Canada's Youth Channel") to promote and reflect their youth demographic at the time.

Over the years, the channel continued to revise their branding and promotional material. In 1993, a number of different on-air logos were taken effect, which features the logo's text placed atop of random objects. One logo variant used on production credits (and presumably the "official" logo) features an arrangement of the logo's text placed on a red screen of a stylized purple television set. In December 1994, the YTV text was changed, arranged the same way as before, though with an altered design of the TV background and logotype.

In the fall of 1998, YTV started to use a Nickelodeon-style "gross-out" factor in its branding and adopted a new slogan, "Keep It Weird". The logo was changed again in September 2000 with the TV background dropped and the YTV text modified. The channel continued utilizing various on-air logos featuring the same arrangement of the logo's text, this time on various bizarre and imaginative creatures. Many of the channel’s promos from this period often focused on promoting the brand through crude humour, often at the expense of the programs being advertised. As this advertising style permeated the station at all hours of the day, it was heavily criticized, especially by older fans of the station.

As a response, a new post-6:00 p.m. advertising style was developed for older audiences, which used a much simpler logo (similar to the current logo used today) and sleeker packaging with reduced "gross-out" tactics. Introduced on September 5, 2005, the simple logo (designed by Troika Design Group) first appeared on YTV's promos and even appeared on credits of newer original programming before being later adopted for the entire channel in 2007, replacing the creatures that had been used in rotation during the channel’s daytime hours.

On August 31, 2009, the logo was changed slightly to have featured new colours, and the background was simplified. The bumpers were reduced and were later replaced by opaque digital on-screen graphics telling viewers which programs are coming next, and promotions of the programs. As part of slightly updated look in September 2012, the colour variants were dropped, leaving only the blue variation.

On October 6, 2014, the channel underwent a brand refresh, with new graphics and bumps created by the Toronto-based Eloisa Iturbe Studio. In addition, the channel updated its logo by having it face upwards to the left instead of directly to the audience.[25]

Program jockeys

Beginning in September 1990, YTV called their program jockeys as "PJs" in the same vein as disc jockey (DJ) or video jockey (VJ).[26] Current hosts of these segments have since dropped the moniker as of the mid-1990s. On April 29, 2023, Corus dropped all program jockeys due to cuts from Corus CEO Doug Murphy. However, all final 3 hosts (Spencer, Kelsey, & Melony) still make appearances on social media.

Past program jockeys/hosts

Related services

Treehouse

See main article: Treehouse TV. Treehouse is a Category A cable and satellite specialty channel which airs programming targeted to preschoolers ages six and younger. It launched on November 1, 1997.[48] The channel's name is taken from YTV's now-defunct children's programming block, The Treehouse. Treehouse is carried nationwide throughout Canada and it broadcasts its programming without commercial interruption.

Nickelodeon

See main article: Nickelodeon (Canadian TV channel). Nickelodeon is a Category B cable and satellite specialty channel that was launched on November 2, 2009, and is based on the U.S. cable channel Nickelodeon. Like its counterparts in the U.S. and elsewhere, Nickelodeon airs programs, including both live action series and animation, aimed at children to younger teenagers, specifically targeted to ages 7–11.

Former

Vortex on Demand

In July 2005, Corus Entertainment partnered up with Comcast Corporation to launch a cable video-on-demand service called "Vortex on Demand" in the U.S. The deal consisted of 393 30-minute animated TV series from the Nelvana library; it aired programs such as Cadillacs & Dinosaurs and Medabots.[49] [50] The service was discontinued in mid-2007.

Bionix On Demand

In 2008, Corus Entertainment started offering a video-on-demand service called "Bionix On Demand" to Canadian cable providers. Rogers Cable and Shaw Cable were the only providers to offer the service. The service offered older and newer anime programs that did not air on YTV itself. The video-on-demand service was previously titled "YTV Anime On Demand". Bionix On Demand was discontinued on December 17, 2009, and was replaced by YTV On Demand.[51]

YTV GO

YTV GO was a TV Everywhere mobile app available on the App Store and Google Play Store. It was available at no extra charge to all subscribed customers of Access Communications, Bell Satellite TV, Cogeco, Shaw Cable, Shaw Direct, Telus, and VMedia. It offered episodes of various programming from YTV. The app operated between September 2015 and May 1, 2019.[52] [53]

Related businesses

International distribution

Notes and References

  1. Web site: Ownership Chart 32b . March 28, 2014 . https://web.archive.org/web/20121006001743/http://www.crtc.gc.ca/ownership/eng/cht032b.pdf . October 6, 2012 . live .
  2. Web site: About YTV.com . November 10, 2006 . April 11, 2014 . dead . https://web.archive.org/web/20100124031436/http://www.ytv.com/about/. January 24, 2010 .
  3. Web site: YTV Canada Inc. | YTV Fast Forwards to Fall with Eight Side-Splitting New Series. June 27, 2013. Newswire.ca. https://web.archive.org/web/20170907165404/http://www.newswire.ca/news-releases/ytv-fast-forwards-to-fall-with-eight-side-splitting-new-series-512660511.html. September 7, 2017. September 6, 2019.
  4. http://www.crtc.gc.ca/eng/archive/1987/DB87-903.HTM Decision CRTC 87-903
  5. Web site: YTV | History of Canadian Broadcasting.
  6. Web site: YTV First Night (launch special, September 1, 1988) . youtube.com . RW-TV: RetroWinnipeg . 9 January 2022 . 37.
  7. News: Radio/Television Station Group History: Corus Entertainment Inc. . Staff. The History of Canadian Broadcasting. September 30, 2015.
  8. http://www.mediaincanada.com/articles/mic/20090929/nickelodeoncanada.html Nickelodeon Canada set to launch
  9. Web site: Bell Satellite launches YTV and Family Channel in high definition . Digital Home . January 12, 2011 .
  10. Web site: YTV and Nickelodeon: A brand-driven partnership.
  11. https://www.youtube.com/watch?v=gIuRvFHQ_fM&ab_channel=Retrontario The Afterschool Zone Gord the PJ Man Monday, Sept. 2, 1991
  12. Web site: The Zone Schedule and Full Episodes on YTV . YTV . 15 March 2022 . en-CA.
  13. Web site: YTV LAUNCHES NEW SUNDAY MOVIE BLOCK BIG FUN MOVIES WITH HOST LAURA . Newswire . 26 April 2022.
  14. Web site: BIG FUN MOVIES Schedule and Full Episodes on YTV . YTV . 15 March 2022 . en-CA.
  15. Web site: 3 Hairy Thumbs Up - Great Movies on YTV . 15 March 2022 . 14 March 2006 . https://web.archive.org/web/20060314104213/http://www.ytv.com/programming/ytv_prod/3_hairy_thumbs/ . 14 March 2006 . dead.
  16. Web site: YTV - Brain Wash . 15 March 2022 . 12 April 1997 . https://web.archive.org/web/19970412211211/http://www.ytv.com/bwash.asp . 12 April 1997 . dead.
  17. Web site: YTV - Shows - Snit Station . 15 March 2022 . 13 April 2000 . https://web.archive.org/web/20000413134340/http://www.ytv.ca:80/shows/snit_station/index.asp . 13 April 2000 . dead.
  18. Web site: YTV skews older with new after-bedtime block . Kidscreen . 15 March 2022.
  19. Web site: The Breakfast Zone . IMDb . 15 March 2022 . 30 January 1995.
  20. Web site: YTV - B-Zone . 15 March 2022 . 12 April 1997 . https://web.archive.org/web/19970412211150/http://www.ytv.com/bzone.asp . 12 April 1997 . dead.
  21. Web site: YTV - YTV Shift . 15 March 2022 . 12 April 1997 . https://web.archive.org/web/19970412211346/http://www.ytv.com/shift.asp . 12 April 1997 . dead.
  22. Web site: YTV - Dark Corner . 15 March 2022 . 8 June 2002 . https://web.archive.org/web/20020608221924/http://ytv.ca:80/shows/dark_corner/index.html . 8 June 2002 . dead.
  23. Web site: Corus announces YTV, Discovery Kids and Treehouse fall skeds . Kidscreen . 21 March 2022.
  24. Web site: Fam Fun Schedule and Full Episodes on YTV . YTV . 15 March 2022 . en-CA.
  25. Web site: Justin W. . Sanders . Daily Brief: Brand/Rebrand: YTV . PromaxBDA . February 24, 2015 .
  26. News: Kennedy . Janice . More Kids On The Block . 18 November 2022 . Newspapers.com . Edmonton Journal . February 22, 1991 . Edmonton, Alberta, Canada . 51 . en . In September, the cable network introduced the program jockeys to young YTV viewers..
  27. Web site: License Hey Meisha! . www.heymeisha.com.
  28. Web site: Host . LISA GILROY . 29 March 2022.
  29. Web site: Elizabeth Becker » Directors Guild of Canada . www.dgc.ca . 29 March 2022.
  30. Web site: Stéphanie Broschart . IMDb . 29 March 2022.
  31. Web site: Laura DaSilva-Reporter Demo Reel . YouTube . 29 March 2022 . en.
  32. Web site: The Oral History of 1990s YTV . Torontoist . 28 March 2022 . 22 December 2015.
  33. Web site: YTV The Treehouse [PJ Krista & PJ Simon] (July, 1998) ]. YouTube . 28 March 2022 . en.
  34. Web site: ZAPX movies: The Adventures of Sharkboy and Lavagirl . YTV . August 10, 2009 . https://web.archive.org/web/20090814072934/http://www.ytv.com/programming/zapx/index.asp . August 14, 2009 .
  35. Web site: Paula Lemyre . IMDb.
  36. Web site: Shaun Majumder . IMDb . 28 March 2022.
  37. Web site: Aashna Patel . IMDb . 28 March 2022.
  38. Web site: Joyce Quansah . Linkedin . 28 March 2022.
  39. Web site: YTV Promo - The Zone (2008) . . 28 March 2022 . en.
  40. Web site: Jennifer Racicot . IMDb . 28 March 2022.
  41. Web site: Michael Quast . IMDb . 28 March 2022.
  42. Web site: Anand Rajaram . IMDb . 28 March 2022.
  43. Web site: Marty Stelnick . IMDb.
  44. Web site: Exan Auyoung . IMDb . 28 March 2022.
  45. Web site: Tarzan Dan . IMDb.
  46. Web site: Adrian Pryce . IMDb . 28 March 2022.
  47. Web site: Mark Suki .
  48. Web site: Corus Entertainment 2000 Annual Report. live. https://web.archive.org/web/20100921023714/http://corusent.com/home/CorusentFiles/files/Corporate%20-%20Annual%20Reports/2000.pdf. 21 September 2010. April 11, 2014.
  49. CORUS ENTERTAINMENT AND COMCAST LAUNCH VORTEX ON DEMAND. July 7, 2005. January 27, 2019. Corus Entertainment. Toronto, Philadelphia.
  50. Web site: Select on Demand. https://web.archive.org/web/20070516070535/http://www.selectondemand.com/channel.php?cid=15. dead. May 16, 2007. Comcast. May 16, 2007. January 27, 2019.
  51. Web site: YTV Anime On Demand . YTV . https://web.archive.org/web/20061105192608/http://www.ytv.com/etc/vod/ . November 5, 2006 .
  52. Web site: Corus Entertainment Q4 2015 Anaylst Call Transcript. October 22, 2015. January 13, 2020. Corus Entertainment. https://web.archive.org/web/20200113172256/https://assets.corusent.com/wp-content/uploads/2015/10/Corus-Entertainment-Q4-2015-Anaylst-Call-Transcript.pdf. January 13, 2020. dead.
  53. Web site: Service Update: May 1 - Corus Apps Decommission. January 13, 2020. Shaw Communications.
  54. Web site: Whoa Magazine . https://web.archive.org/web/19991009030427/www.whoamagazine.com/ . 1999-10-09 . 31 March 2022 . 29 February 2000.
  55. Web site: YTV goes glossy. . February 8, 1999 . September 27, 2016.
  56. Web site: Watch Out For Increased Distribution Of Ytv Whoa! Magazine This Spring. . April 5, 2002 . September 27, 2016.
  57. Web site: YTV WHOA! Magazine Grows Up Into a Quarterly as Kids' Magazines Flourish on the Newsstands. . June 21, 2001 . September 27, 2016.
  58. Web site: YTV Whoa! collector's issue will be published in honour of our 5th anniversary! . . September 27, 2016 . bot: unknown . https://web.archive.org/web/20070325150350/http://www.patonpublishing.com/press_release/press_release_02.html . March 25, 2007.
  59. Web site: YTV's Whoa! gets clickable. . April 3, 2007 . September 27, 2016.
  60. Web site: YTV Whoa - Paton Publishing. . September 27, 2016.
  61. Web site: The New Whoa! Magazine . . September 27, 2016 . bot: unknown . https://web.archive.org/web/20091208161908/http://whoamagazine.ca/ . December 8, 2009.
  62. Web site: Whoa! Magazine . . September 27, 2016 . bot: unknown . https://web.archive.org/web/20121031135802/http://www.whoamagazine.com/ . October 31, 2012.
  63. Web site: YTV CD is #1 Selling Compilation in Canada . . March 27, 2001 . September 27, 2016.
  64. Web site: WHO WILL BE THE NEXT STAR? NEW YTV TALENT SERIES PREMIERES FRIDAY, JULY 18 AT 6 P.M. ET/PT . Corus Entertainment . July 3, 2008 . September 27, 2016.
  65. Web site: YTV launches kids Web site. Broadcaster Magazine . April 1, 2001 . September 27, 2016.
  66. Web site: Yabber.net Homepage . Yabber . September 27, 2016 . bot: unknown . https://web.archive.org/web/20040614144946/http://www.yabber.net/ . June 14, 2004.
  67. CORUS ENTERTAINMENT LAUNCHES UNPARALLELED ONLINE GAME-WORLD FOR TWEENS. February 15, 2007. January 27, 2019. Corus Entertainment. Toronto.
  68. Web site: I wrote this whole magazine! I am the Anna Wintour of YTV! (If Vogue = mostly iCarly posters.) Msg me if you know kids & want copies!. Twitpic . July 29, 2010 . September 27, 2016.
  69. Web site: YTV's Spills Magazine on Behance . . September 27, 2016.
  70. Web site: YTV Direct . Youtube . September 27, 2016.
  71. Web site: Watch Nelvana Retro Now! . https://web.archive.org/web/20150616225804/http://www.ytv.com/blog/watch-nelvana-retro-now-0. dead. June 16, 2015. YTV . September 27, 2016.
  72. Web site: Flow Cable channel lineup . https://web.archive.org/web/20071109162317/http://www.flowjamaica.com/index.php?option=com_content&task=view&id=37&Itemid=133 . dead . November 9, 2007 . Flowjamaica.com . April 11, 2014 .
  73. http://www.cablebahamas.com/television/digital/valuepackages/index.lasso?package=5df943797f5b9841&groupDisplay=0&chanDisplay=214#99 Cable Bahamas channel lineup

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