| YSR Cheyutha | |
| Type: | Government Welfare Scheme |
| Budget: | ₹17000 crores |
| Location: | Andhra Pradesh, India |
| Founder: | Government of Andhra Pradesh |
| Chiefminister: | Y. S. Jagan Mohan Reddy |
| Ministry: | Women's welfare department |
| Current Status: | Active |
YSR Cheyutha is a program launched by the Government of Andhra Pradesh to assist women aged 45 to 60 from weaker socio-economic background by providing financial benefit of ₹75000 over the period of four years.
The scheme was launched by Chief minister of Andhra Pradesh Y. S. Jagan Mohan Reddy on 12 August 2020[1] with the budget of ₹17000 crores. The project covers 23 lakh women[2] aged 45–60 belonging to BC/SC/ST/Minority castes who would get benefitted by receiving a total amount of ₹75000 over the period of four years at the rate of ₹18750 rupees per annum. The first installment of 18750 rupees was credited into the bank accounts of 23 lakh beneficiaries on 12th Aug, 2020.[3] Government of Andhra Pradesh has spent ₹8,943.52 crores in the first two years for the scheme and has further released ₹4,339 crore on 22 June 2021[4]
YSR Cheyutha was introduced to financially assist women aged 45 to 60 from weaker social and economic sections and the government signed memoranda of understanding (MoUs) with Amul, P&G, ITC Limited, Hindustan Unilever, Allana group and Reliance Industries[5] to develop entrepreneurship skills among women and to provide technical and marketing support in the areas of production and marketing.[6] [7] [8] Women opting production sector are trained by the companies and the products produced by them are bought back. Whereas the women opting to marketing sector are given a choice to purchase the products of their choice at marginal rate which could be sold in retail sector with profits.[9]