YMI Jeans explained

YMI
Founded:	2000
Founders:	David Vered Michael Godigian Moshe Zaga
Location:	Los Angeles, California, U.S.

YMI Jeans is an American company which manufactures denim jeans. The company is based in Los Angeles, and was founded in 2000 by David Vered, Michael Godigian and Moshe Zaga.^[1]

In 2010, the company inaugurated its new headquarters and distribution center in Los Angeles.^[2] In 2012, YMI began manufacturing levanta cola jeans, which enhance the buttocks. These are designed for Latina women, and are promoted with the slogan "Wanna Betta Butt?"^[3] YMI also makes "Hyper Flex" jeans, "made out of high-stretch fabric for the athleisure market."^[4] In 2016, YMI Jeans launched the WannaBettaShape to shape the waist and stomach.^[5] In 2022, Hocus Pocus 2s Juju Brenner became the brand's new ambassador.^[6]

Notes and References

1. Web site: About Us. YMI. 14 September 2015.
2. Web site: 22 October 2010 . YMI Opens New Distribution Center, Headquarters . 2024-02-13 . www.apparelnews.net . en.
3. News: Rojas. Leslie Berestein. Booty-lifting 'levanta cola' jeans go mainstream. 12 June 2016. KPCC. 21 March 2016.
4. News: Asch. Andrew. Deborah. Belgum. Majors Market Buzzing. California Apparel News. 12 June 2016. 7 April 2016.
5. Web site: Grigoryants . Olga . 2016-04-08 . Rear-Shaping Jeans Maker to Butt Into New Line . 2024-02-13 . Los Angeles Business Journal . en-US.
6. Web site: Claudio . Andre . 2022-08-18 . YMI Jeans Teams with ‘Hocus Pocus 2’ Actress Juju Brener . 2024-02-13 . Sourcing Journal . en-US.