Yle X3M explained

Yle X3M
Area:Finland
Branding:X3M, Radio X3M
Language:Swedish
Owner:Yle
Sister Stations:YleX

Yle X3M (Extrem, pronounced as /sv-FI/) is a Finnish Swedish-language radio station, owned and operated by Yle. Established in 1997, it is generally aimed at the youth audience broadcasting news, current affairs, entertainment and popular music.[1] The station primarily plays English-language international popular music.[2] It complements Yle's other Swedish-language radio service, Yle Vega, which focuses on mature audiences.

, Yle X3M had a technical reach of 48% of Finns older than 9 years old.[3] The daily reach of it and Yle Vega together was 3 % of the population over age 9 in 2010, making them together the 10th largest radio "channel" in Finland at the time.[4]

In 1998, X3M became one of the first Finnish radio stations with an online broadcast. In the 2010s, X3M's internet community was one of the largest Swedish internet communities in Finland.[5]

The station was considered for closure in 2007 as Yle sought savings in order to adjust to lowering income from television licences, but the station was spared from closure following public support.[6] [7]

External links

Notes and References

  1. Book: Hujanen. Taisto. Weibull. Lennart. Harrie. Eva. 17–50. The Challenge of Public Service Broadcasting in the Nordic Countries: Contents and Audiences. Public Service Media from a Nordic Horizon: Politics, Markets, Programming and Users. Carlsson. Ulla. Nordicom. 978-91-89471-85-6. 2013.
  2. Brusila. Johanne. Ramstedt. Kim. 2019. From audio broadcasting to video streaming: The impact of digitalization on music broadcasting among the Swedish-speaking minority of Finland. Journal of European Popular Culture. 10. 2. 10.1386/jepc_00006_1. 145–159. 2040-6142.
  3. Book: Harrie, Eva. 2012. Public Service Media in the Nordic Countries: Facts & Figures. 978-91-86523-37-4. Nordicom.
  4. Saikkonen. Sampsa. Häkämies. Paula. 2014. Mapping Digital Media: Finland. Open Society Foundations.
  5. Moring. Tom. Husband. Charles. 2007. The contribution of Swedish-language media in Finland to linguistic vitality. 75–101. International Journal of the Sociology of Language. 10.1515/IJSL.2007.051. 1613-3668.
  6. News: Luukka. Teemu. 11 December 2007. Yleisradio hakee säästöjä toimitusten yhteistyöllä. Yleisradio seeks savings from collaboration between editorial offices. Helsingin Sanomat. subscription. fi.
  7. News: Kauppinen. Perttu. 27 November 2007. Radio Extrem säilyy, televisiokanava Extra lopetetaan. Radio Extrem remains, television channel Extra is shut down. Helsingin Sanomat. https://web.archive.org/web/20071205153807/http://www.hs.fi/kulttuuri/artikkeli/Radio+Extrem+s%C3%A4ilyy+televisiokanava+Extra+lakkaa/1135232151129. 5 December 2007. fi.