YASSA explained

YASSA
Producttype:Sportswear, clothing, footwear
Producedby:Varaždinska industrija svile
Country:Yugoslavia
Markets:Yugoslavia, Eastern Europe

YASSA was a sportswear and sports equipment brand from Yugoslavia.

The textile company Varaždinska industrija svile, based in Varaždin, SR Croatia, was first created in 1929. A new production facility was built in 1957, when the company was called Varaždinska industrija svile, konfekcije i kišobrana. With the YASSA brand (the acronym meant Jugoslavenski asortiman sportskih artikala; Југословенски асортиман спортских артикала; English: Yugoslav Assortment of Sport Articles) they became one the largest sportswear manufacturers in SFR Yugoslavia. After the breakup of Yugoslavia, the company lost a lot of its export markets and significantly scaled down production, and was renamed to Vis Konfekcija in 1995.[1]

YASSA was the partner of Yugoslav participants during various Olympic Games, and its name appeared at numerous domestic and international sporting events such as: the Olympic Games in Montreal, Moscow, Lake Placid, Sarajevo, Seoul, and the Mediterranean Games in Split.[2]

The company's logo and visual identity was created in 1974 by Boris Ljubičić, who became one of the most prominent Croatian graphics designers.[3]

The Yassa brand was featured as one of the most recognizable Yugoslav brands in an art exhibition called Yugo.Logo, organized in 2023 in Zagreb by the Croatian Designer Society.[4] After the 1984 Olympics, the design won an award from the Biennial of Design (BIO), organized by the in Ljubljana.[5]

Notes and References

  1. News: VIS KONFEKCIJA Uspješno poslovanje varaždinske tekstilne tvrtke punih 65 godina. hr. 1333-9397 . Varaždinske vijesti . Varaždinske vijesti d.d. . 18 June 2024.
  2. Web site: History. hr. yassa-sport.com. 2021-08-29.
  3. Encyclopedia: Ljubičić, Boris . hr . Hrvatska tehnička enciklopedija . 13 January 2022 . . 18 June 2024 .
  4. News: Ognjen Ranković: ‘Nevjerojatno, no još je nepoznato tko je autor najpoznatijeg logotipa u Jugoslaviji, onog za JAT‘ . hr . Patricia . Kiš Terbovc . 23 May 2023 . 18 June 2024 .
  5. Web site: Logo brenda "YASSA". 2023-05-16. Mreža dizajnerskog sjećanja . mrezadizajna.com.