Y2K! explained

Y2K!
Type:studio
Artist:Ice Spice
Cover:Ice Spice - Y2K.png
Alt:At the entry to the subway, Ice Spice poses next to a fire hydrant and stuffed trash can labeled in pink graffiti "Y2K". Her thighs and lower buttocks are exposed towards the camera. Large black cursive graffiti overlays everything, reading "Ice Spice".
Caption:Standard cover
Released:July 26, 2024
Genre:
Length:23:17
Label:
Producer:
  • DJH
  • Goldin
  • Lily Kaplan
  • Nico Baran
  • Ojivolta
  • RiotUSA
  • Synthetic
  • Upmadeit
  • Venny
Chronology:Ice Spice
Prev Title:Like..?
Prev Year:2023

Y2K! is the debut studio album by American rapper Ice Spice. It was released under 10K Projects and Capitol Records on July 26, 2024. The album contains guest appearances from fellow American rappers Travis Scott and Gunna and British rapper Central Cee. Production on the album was handled by RiotUSA, Goldin, Synthetic, Upmadeit, Ojivolta, DJH, Nico Baran, Lily Kaplan, and Venny.

Background and development

American rapper Ice Spice's career had humble beginnings as she started rapping by releasing a few songs in 2021.[1] [2] In September 2022, she signed a record deal with 10K Projects, which serves as an imprint of Capitol Records.[3] Ice Spice gained popularity during the release of her debut extended play, Like..? (2023).[4] Ice Spice achieved four top 10 hits on the US Billboard Hot 100—"Boy's a Liar Pt. 2" (with PinkPantheress), "Karma" (by Taylor Swift), and "Princess Diana", and "Barbie World" (with Nicki Minaj).[5]

On January 31, 2024, Spice announced that her debut studio album would arrive in 2024. The name of the album is a reference to her being born January 1, 2000. She stated that it was almost finished, and a "crazy collaboration" had been "locked in" two days prior to the interview being conducted.[6] [7] On June 5, 2024, Ice Spice revealed the album cover, along with the release date: July 26. According to Billboards Michael Saponara, the "NYC-themed cover art [...] finds her rocking revealing jean shorts along with green boots, her hands on a concrete wall as she stands outside a subway station next to a fire hydrant. "Y2K" is spray painted in hot pink on a trash can."[8] [9]

On July 12, 2024, Ice Spice and Central Cee released "Did It First", described by Uproxx as a half-Jersey club, half-UK drill track that was "100% [Ice Spice's] own" with a distinctive "propulsive" sound.[10]

Promotion

Tour

On June 5, 2024, along with the album announcement, the rapper announced the Y2K! World Tour, with 25 dates across Europe and North America. The tour began with its European leg on July 4 at the Roskilde Festival in Denmark. Fellow American rapper Cash Cobain is set to be the opening act of the leg for the North American dates.

Commercial performance

In the United States, Y2K! debuted at number 18 on the Billboard 200 chart, with 28,000 album-equivalent units, becoming the lowest placing on the chart by Ice Spice; as well as her highest selling week, surpassing her debut extended play (EP), Like..? (2023), which sold 15,000 units.[11] In it’s second week on the chart, the album fell to number 56 until it dropped off the chart the next week. In Europe, Y2K! entered only in the Lituanian and French albums charts, respectively at the number 20 and number 124.[12]

Critical reception

The review aggregator site AnyDecentMusic? compiled seven reviews and gave the album an average of 5.7 out of 10.Alexis Petridis of The Guardian wrote that the album "doesn’t hang around long enough to bore you", while describing the record as "wilfully trashy, brief and throwaway". He noted that "Y2K! is unlikely to enter the pantheon of great rap albums", however, "it’s fun while it lasts". Writing for The Independent, Helen Brown stated that there's "a wickedly infectious energy, wit and filth to her confrontational braggadocio". NMEs Rhian Daly wrote that the album "shows plenty of promise" but is weighed down the filler content. Daly concluded his review by noting that "it’s not a masterpiece that will silence the haters, but it’s not likely to slam the brakes on her rapid rise either". Mankaprr Conteh for Rolling Stone wrote that the album's short length uses "uses her limited range" to her advantage while noting that "Ice is more animated and wordy than ever".

Personnel

Charts

Chart (2024)! scope="col"
Peak
position
French Albums (SNEP)[13] 124
Lithuanian Albums (AGATA)[14] 20
Nigerian Albums (TurnTable)[15] 76

Notes and References

  1. Web site: Pierre . Alphonse . Ice Spice's "Munch (Feelin' U)" Is the New York Rap Song of the Summer We've Been Waiting For . . September 23, 2022 . September 2, 2022 . March 3, 2023 . https://web.archive.org/web/20230303035007/https://pitchfork.com/thepitch/ice-spice-munch-feelin-u-is-the-new-york-rap-song-of-the-summer-weve-been-waiting-for/ . live .
  2. P, Gabe (host) . May 17, 2022 . Ice Spice On Toosii Cosign, Teases Music w/ Dusty Locane, Shani Boni, "Name Of Love" Blowing Up . YouTube video . September 23, 2022 . On the Radar . September 23, 2022 . https://web.archive.org/web/20220923223907/https://www.youtube.com/watch?v=NPcB6BTMrV8&ab_channel=OnTheRadarRadio . live .
  3. Stutz . Colin . Inside Track: Music Biz Gets Back-to-School With Exec Moves, Deals for Ice Spice, Blondshell, d4vd & More . Billboard . October 15, 2022 . September 30, 2022 . January 26, 2023 . https://web.archive.org/web/20230126232248/https://www.billboard.com/pro/ice-spice-blondshell-d4vd-record-deals-inside-track/ . live .
  4. Web site: Gardner . Alex . Fife . Carter . Aguilar . Andrea . Best New Artists of the Month . Pigeons & Planes . September 18, 2022 . August 30, 2022 . October 1, 2022 . https://web.archive.org/web/20221001202843/https://www.complex.com/pigeons-and-planes/best-new-artists-august-2022/ice-spice . live .
  5. Ice Spice Chart History (Hot 100) . . August 14, 2023 .
  6. Madarang . Charisma . Ice Spice Reveals Y2K Debut Album Arrives This Year, Teases 'Crazy Collaboration' . . January 31, 2024 . January 30, 2024.
  7. Web site: Ordonez . Eli . Ice Spice Confirms Debut Album Y2K Will Drop in 2024 . . January 31, 2024 . January 31, 2024 .
  8. Saponara . Michael . Ice Spice's Y2K Finally Has a Release Date: See the NYC-Themed Cover Art . . June 5, 2024 . June 5, 2024.
  9. Web site: Strauss . Matthew . Ice Spice Announces Tour and Release Date for Debut Album Y2K! . . June 5, 2024 . June 5, 2024 .
  10. https://uproxx.com/music/ice-spice-central-cee-did-it-first-video/
  11. Web site: Mendez . Marisa . August 5, 2024 . Ice Spice Reacts As 'Y2K!' Makes Top 20 Debut Despite Mediocre First-Week Sales . August 6, 2024 . HipHopDX.
  12. Web site: August 5, 2024 . Top Album de la semaine . August 5, 2024 . fr.
  13. Web site: Top Album de la semaine. fr. August 5, 2024. August 5, 2024.
  14. Web site: 2024 31-os savaitės klausomiausi (Top 100). AGATA. lt. August 2, 2024. August 2, 2024.
  15. Official Top 100 Albums: August 9th, 2024 - August 15th, 2024. TurnTable. August 21, 2024. August 21, 2024. http://archive.today/2024.08.21-164934/https://www.turntablecharts.com/charts/2. dead.