YES 933 explained

YES 933
Country:Singapore
Area:Singapore
Johor Bahru/Johor Bahru District (Malaysia)
Batam/Batam Islands, Riau Islands (Indonesia)
Language:Mandarin (Singdarin)
Frequency:93.3 MHz
Format:Top 40 (CHR) (Mandopop/K-pop)
Erp:6,000 watts
Owner:Mediacorp
Sister Stations:Capital 958
Love 972

YES 933 is a Mandarin Chinese radio station in Singapore. Owned by the state-owned broadcaster Mediacorp, it primarily broadcasts a contemporary hit radio format focusing on Chinese and Korean pop music.

The station has historically been one of the most listened to in Singapore; in a 2024 survey, Nielsen reported that the station had an average of 1.1 million listeners.[1]

History

In December 1989, Singapore Broadcasting Corporation (SBC) announced plans for two new radio stations to launch in 1990; a Mandopop CHR station on 93.3 (which would serve as a Chinese counterpart to English CHR Perfect 10, which launched earlier that year), and an unnamed "MOR" station on 95.5.[2] The Mandopop station launched on 1 January 1990 as YES 933, also known as Radio 6;[3] at launch, the station had nine deejays on four-to-five-hour shifts, and aired fewer commercials than that of Radio 3.[4]

YES 933 began as an 18-hour station, broadcasting from 06:00 to 24:00. Broadcasting hours were extended to 02:00 in December of the same year, making it the first Chinese radio station to offer music after midnight. It finally went 24 hours on 1 May 1994.

In 1997, 93.3 was the most-listened radio station in Singapore for the fifth year since 1993, with almost a million listeners every week, attributed to its uniqueness which catches the attention of listeners, combined with music, deejays and creative jingles.[5]

On 20 January 2017, the station moved from Caldecott Hill to Mediacorp's new headquarters at One-north.

Shows produced

Frequencies

FrequenciesTRP (kW)Broadcast areaTransmitter site
93.3 FM6SingaporeBukit Batok Transmission Centre
Johor Bahru/Johor Bahru District, Johor, Malaysia
Batam/Batam Islands, Riau Islands, Indonesia

See also

Notes and References

  1. Web site: Mediacorp radio stations land 9 out of top 10 spots in Nielsen survey, record 3.93 million weekly listeners . 2024-07-15 . CNA . en.
  2. Web site: 8 December 1989 . SBC to launch new English and Mandarin radio channels . 22 September 2023 . The Straits Times (retrieved from NLB).
  3. Web site: 4 March 1990 . As the dial turns . 24 September 2023 . The Straits Times (retrieved from NLB).
  4. News: 9 January 1990 . Welcome addition but 'format and hours leave room for improvement' . 27 January 2024 . The Straits Times.
  5. News: Listen, FM 93.3 is top station here again . 28 January 2024 . The Straits Times . 18 December 1997.
  6. Web site: Mediacorp's Yes 933 Hits Fest 2023 has live performances by WeiBird, Lala Hsu, OSN and more . 2024-04-24 . CNA Lifestyle . en.