Xirallic Explained

Xirallic is an alumina effect pigment made of aluminum oxide platelets covered with titanium oxide that shows a strong glitter effect with a distinct shimmering behavior.[1] [2]

It was developed and patented by researchers of the company Merck KGaA in Japan.[3] Because the pigment was produced at a single plant in Onahama,[4] production was severally curtailed following the 2011 Tōhoku earthquake and tsunami.[5] The shortage of the pigment caused Ford and Chrysler to restrict the availability of cars and trucks in some red and black paints.[6] The shortage also affected other automobile makes. Hyundai replaced Xirallic with mica in their paints.[7] The plant reopened on 8 May 2011.[8]

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Notes and References

  1. News: Next, a Kandy-Kolored Tangerine-Flake Color-Shifting Baby . . 29 September 2000 . Andrea Adelson.
  2. News: Harvest Season for the '08 Car Colors . New York Times . 13 June 2005 . Phil Patton.
  3. News: Quake Spurs Supplier . Bennett . Jeff . . 11 March 2011.
  4. News: Pigment Shortage Hits Auto Makers. Wall Street Journal. March 26, 2011. Neal E. Boudette, Jeff Bennett.
  5. News: Xirallic paint shortage due to Japan earthquake . Brett Davis . 30 March 2011 . Car Advice.
  6. News: Ford, Chrysler restrict colors for new cars . . 28 March 2011 . Peter Valdes-Dapena.
  7. News: Hyundai finds solution for pigment shortage . . 20 April 2011 . Deepa Seetharaman . Alina Selyukh .
  8. News: UPDATE 1-Quake-hit paint plant reopens in Japan. Reuters. May 10, 2011.