Xigua Video Explained

Xigua Video
Xigua Video
Other Names:Toutiao Video (original name)
Developer:ByteDance
Operating System:iOS, Android
Genre:Video sharing
License:Proprietary

Xigua Video is a Chinese online video-sharing platform owned by ByteDance.[1] [2] [3] Originally serving primarily as a sharing platform for Toutiao's user-created short videos, Xigua now also produces film and television content. Xigua Video continuously provides content to different audiences through personalized services.[4] As of June 2020, the platform has 131 million monthly active users.[5] [6]

History

Xigua Video was initially launched as Toutiao Video in May 2016.[7]

On June 8, 2017, Toutiao Video officially changed its name to Xigua Video and redesigned its logo.[8] The name "Xigua" means "watermelon" and refers to the Chinese concept of "watermelon-eating crowd" (Chinese: labels=no|t=吃瓜群众|p=chīguā qúnzhòng|l=eat melon group congregation), meaning "onlookers who just casually enjoy their melons and watch events unfold without wanting to get involved."

In November 2017, the number of users exceeded 200 million.[9]

On November 25, 2017, Xigua Video established a co-production fund to encourage content creation with an amount of RMB 2 billion.[10]

In January 2018, Xigua Live went online. In the same month, Xigua Video launched the first season of online live quiz show Millionaire Heroes.[11]

In April 2018, the user volume exceeded 350 million.

In September 2018, Xigua Video announced plans to develop film and television drama segments.

In October 2018, a new brand visual image was launched, with the release of the "Kaleidoscope Plan" and "Windmill Plan" to encourage high-quality content creation.[12]

In August 2019, the third "Xigua PLAY" video carnival was held on a cruise ship, marking the beginning of the "era of great navigation" for video creators.[13]

In December 2019, "Top Hero"(头号英雄), a nationwide interactive knowledge live answering activity, was launched jointly with "Toutiao " and "Tiktok".[14]

On October 20, 2020, the platform announced at an annual conference that it would invest at least RMB 2 billion to incentivize creators of "middle-form" videos in the coming year.

Partnerships

In April 2020, Xigua Video announced a content cooperation deal with BBC Studios to jointly produce two documentaries, Hubble: The Wonders of Space Revealed and Primates, and show other BBC Studios content on Xigua. The platform also partnered with the Discovery Channel to air documentaries such as Man vs. Wild and Life After Chernobyl.[15]

In April 2020, Moonbug Entertainment, a London-based company, announced a partnership with Xigua Video, making content from the Little Baby Bum brand available on the platform in both English and Mandarin.[16]

Notes and References

  1. News: BBC Studios Sets Content Deal With China's Xigua Video . Variety . Frater . Patrick . April 23, 2020 . January 27, 2021 . July 29, 2021 . https://web.archive.org/web/20210729221659/https://variety.com/2020/streaming/asia/bbc-studios-content-with-china-xigua-video-bytedance-1234588065/ . live .
  2. News: ByteDance to enter China's long-form streaming video market, challenging iQiyi, Tencent Video . South China Morning Post . Yang . Yingzhi . September 15, 2018 . January 27, 2021 . December 13, 2019 . https://web.archive.org/web/20191213234756/https://www.scmp.com/tech/start-ups/article/2164304/bytedance-enter-chinas-long-form-streaming-video-market-challenging . live .
  3. News: Understanding China's Video Streaming Services . China Film Insider . Canaves . Sky . October 1, 2019 . January 27, 2021 . February 1, 2021 . https://web.archive.org/web/20210201082227/http://chinafilminsider.com/cbi-video-streaming-part-two/ . live .
  4. Web site: 西瓜视频公司介绍 . Introduction to Xigua Video Company . 2023-10-06 . www.ixigua.com.
  5. News: ByteDance's Xigua Video pivots to 'middle video,' incentivizing creators with USD 300 million . KrASIA . Chen . Wency . October 21, 2020 . January 27, 2021 . February 5, 2021 . https://web.archive.org/web/20210205053743/https://kr-asia.com/bytedances-xigua-video-pivots-to-middle-video-incentivizing-creators-with-usd-300-million . live .
  6. News: ByteDance vs Bilibili: Is there a Chinese alternative to YouTube? . KrASIA . Chan . James . July 8, 2020 . January 27, 2021 . February 1, 2021 . https://web.archive.org/web/20210201144623/https://kr-asia.com/video-bytedance-vs-bilibili-is-there-a-chinese-alternative-to-youtube . live .
  7. News: The top Chinese short-video apps in 2020 vying to grab your attention with fast content . KrASIA . Chen . Wency . April 1, 2020 . January 27, 2021 . September 2, 2023 . https://web.archive.org/web/20230902231329/https://kr-asia.com/the-top-chinese-short-video-apps-in-2020-vying-to-grab-your-attention-with-fast-content . live .
  8. News: https://news.163.com/17/1121/11/D3P02FQ400018AOP.html . zh:西瓜视频举办首届西瓜PLAY视频嘉年华，揭示2018短视频行业新风向 . NetEase . November 21, 2017 . zh . January 27, 2021 . September 2, 2023 . https://web.archive.org/web/20230902231349/https://www.163.com/news/article/D3P02FQ400018AOP.html . live .
  9. Web site: 西瓜与B站的中视频之战 界面新闻 . The Battle between Xigua and Bilibili - Interface News . 2023-10-06 . m.jiemian.com.
  10. News: Xigua Video Plans to Set Aside USD300 Million to Attract Producers, Encourage Content Creation . Yicai Global . Zhang . Xia . November 27, 2017 . January 27, 2021 . February 1, 2021 . https://web.archive.org/web/20210201075404/https://www.yicaiglobal.com/news/xigua-video-plans-to-set-aside-usd300-million-to-attract-producers-encourage-content-creation . live .
  11. News: In China, millions are tuning into an online game show in the hope of winning money . Tech in Asia . Millward . Steven . January 17, 2018 . January 27, 2021 . February 6, 2021 . https://web.archive.org/web/20210206042433/https://www.techinasia.com/china-quiz-app-inside-toutiao . live .
  12. Web site: 西瓜视频完成品牌升级 将发力直播和自制综艺 - 21财经 . Xigua Video Completes Brand Upgrade and Will Focus on Live Broadcasting and Homemade Variety -21 Finance . 2023-10-06 . m.21jingji.com.
  13. Web site: 创作人方舟领你看世界;「2019西瓜PLAY视频嘉年华」即日起正式启动 . Creator FangZhou leads you to see the world; The 2019 Xigua PLAY Video Carnival officially launched today . 2023-10-06 . ah.ifeng.com.
  14. Web site: 《头号英雄》人民日报直播答题专场，114万人同时在线答题--传媒--人民网 . Top Hero "People's Daily Live Q&A Session, with 1.14 million people answering questions online at the same time - Media - People's Daily . 2023-10-06 . media.people.com.cn.
  15. News: http://www.techweb.com.cn/internet/2020-04-22/2786918.shtml . zh:西瓜视频与BBC、Discovery达成内容合作 独家播出纪录片《哈勃三十年》 . TechWeb . Zhou . Xiaobai . April 22, 2020 . zh . 2021-01-27 . 2021-01-31 . https://web.archive.org/web/20210131214142/http://www.techweb.com.cn/internet/2020-04-22/2786918.shtml . live .
  16. News: Kids' Content Giant Moonbug Enters China In Deal With Bytedance-Owned Xigua Video . TubeFilter . Weiss . Geoff . April 22, 2020 . January 27, 2021 . March 7, 2021 . https://web.archive.org/web/20210307054710/https://www.tubefilter.com/2020/04/22/moonbug-little-baby-bum-enters-china-xigua-video/ . live .

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Xigua Video".

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