Xerjoff Explained

Xerjoff
Industry:	Fragrance
Founded:	in Turin, Italy
Hq Location City:	Turin
Hq Location Country:	Italy

Xerjoff is an Italian fragrance company from Turin founded in 2007 by Sergio Momo and Dominique Salvo

History

Xerjoff was founded in Turin in 2007 by Sergio Momo and Dominique Salvo.^[1] The name comes from "Joff", a nickname for Momo from his Slavic grandmother, which was extended to "Sir Joff" by English colleagues.^[2] Momo, a former painter and designer, studied perfumery in Grasse in 2005.^[1] Andrea Tessitore became the company's president in July 2018.^[1] ^[3], the brand's "commercial heart" is in London, where it generates one fifth of its revenue.^[1]

Some of Xerjoff's perfumes have been created with various partners. Save Me was announced in January 2021 for Brian May's Save Me Trust as part of Xerjoff's charity fundraising collection Spray to Help.^[4] ^[5] Scent of Dark was released with Tony Iommi alongside a song of the same name in November 2021.^[6] Xerjoff has sponsored the ATP Finals since the tournament moved to Turin in 2021, releasing tennis-inspired scents each year.^[7]

Notes and References

News: Così Xerjoff sta rivoluzionando il mercato dei profumi di lusso. Desimio. Carola. 2023-06-21. Forbes Italia. 2023-11-24. it. How Xerjoff is revolutionizing the luxury perfume market.
News: Xerjoff punta a 50 milioni di fatturato nel 2023 e pensa a possibili acquisizioni. Galbiati. Laura. 2023-04-20. Fashion Network. 2023-11-24. it.
News: Andrea Tessitore è il nuovo AD di Xerjoff Group. Galbiati. Laura. 2018-07-23. Fashion Network. 2023-11-24. it.
News: The Ultra-Luxe Perfume Brand Bringing Together High End Fragrance And Philanthropy. Driver. 2023-07-19. Elle UK. 2023-11-23.
News: Brian May Launches Wildlife Fundraising Fragrance 'Save Me'. Brandle. Lars. 2021-01-11. Billboard. 2023-11-23.
News: Tony Iommi shares first new music in 8 years, Scent of Dark, accompanied by his own fragrance. Owen. Matt. 2021-11-25. Guitar World. 2023-11-24.
News: Che profumo ha il tennis?. Paudice. Alessandra. 2023-11-16. it. What does tennis smell like?. Vanity Fair Italy. 2023-11-24.