XSET explained
XSET is an American professional gaming and lifestyle media brand based in Boston, Massachusetts. It was founded in 2020 by Greg Selkoe, Marco Mereu,[1] Clinton Sparks, and Wil Eddins.[2]
History
XSET was launched on July 16, 2020,[3] by a group of former executives from FaZe Clan.[4] Selkoe, who previously founded Karmaloop,[5] wanted to create a more inclusive and diverse gaming organization that reflected the racial and gender diversity in the gaming world.[6]
XSET has professional teams competing in various esports titles such as Fortnite, Rocket League,,, PUBG Mobile, Madden NFL, Apex Legends, Tom Clancy's Rainbow Six Siege, Halo Infinite, and iRacing.
In October 2020, Ozuna and Swae Lee joined XSET as investors.[7] In February 2021, hip-hop record label Quality Control invested in XSET during a $10 million funding round.[8]
On October 10, 2023, Cody "Clix" Conrod joined XSET as a co-owner and ambassador in a multi-year partnership deal.[9] Clix released a limited-edition merchandise collection with XSET and in-game activations and content while supporting up-and-coming Fortnite players.[10]
Brand and culture
In addition to its competitive esports teams, XSET has a roster of content creators and brand ambassadors. Notable names include Swae Lee,[11] Ozuna,[12] Lil Wayne,[13] Tee Grizzley,[14] Brycent,[15] Ezekiel Elliott,[16] Kris London, and CashNasty.[17]
In 2022, XSET unveiled the first-ever gaming cabanas in partnership with Drai's Beachclub in Las Vegas.[18]
Acquisitions and expansions
In April 2023, XSET acquired Queens Gaming Collective.[19]
In July 2023, XSET signed Kris London and CashNasty to create exclusive collaborations, content, and merchandise drops.[20] That same year, XSET signed the robot Sophia, the first humanoid signed by a gaming organization.[21]
Merchandise and collaborations
Notable collaborations include:
- Apparel drops with Ganga, featuring his signature "nomad" and Salvador Dalí-inspired designs.[22]
- Merchandise capsules with Kris London and CashNasty.[23]
- A partnership and limited-edition merchandise collection with Cody 'Clix' Conrod.
- SCUF Gaming,[24] HyperX, GHOST Lifestyle[25]
- Fashion and apparel: Roots Canada, Lids
- Quality Control Music, Roland (for the Drop The Bass apparel collection celebrating the TR-808 drum machine[26])
- Boston Red Sox, Drai's Las Vegas
- Fanshark, Wahlburgers
Content and activations
XSET has a presence in various cultural spaces, including:
- A gaming residency at Drai's Beachclub and Nightclub.[27]
- An activation at Ozuna Fest in Cancun in December 2021.[28]
- Participation in the Breakaway Music Festival 2023.[29]
- A takeover of Boston's Fenway Park for an "XSET Day."[30]
In 2022, XSET also launched the Black Xcellence program.[31]
Offices
The company has offices in Boston and Los Angeles.[32]
External links
Notes and References
- Web site: XSET Co-Founder Marco Mereu launches new esports organisation M80 . 2024-08-15.
- https://www.efweek.com/team/wil-eddins
- Web site: XSET is Born . 2024-06-28 . www.prnewswire.com . en.
- News: Lorenz . Taylor . Browning . Kellen . 2020-07-16 . FaZe Clan President Departs: ‘It’s Time for Gaming to Clean Up Its Act’ . 2024-06-28 . The New York Times . en-US . 0362-4331.
- https://www.karmaloop.com/
- Web site: 2022-07-28 . XSET thriving two years after being founded on diversity and inclusion . 2024-08-15 . Nerd Street . en.
- Web site: 2020-10-28 . Swae Lee Is the First Artist to Invest in XSET, an Esports Company Rebuilding Gaming Culture . 2024-06-28 . Rolling Stone.
- News: Liao . Shannon . 2021-02-25 . Quality Control invests in XSET, more closely linking music and gaming . 2024-06-28 . Washington Post . en-US . 0190-8286.
- Web site: XSET announces Fortnite content creator Clix as ambassador and part-owner . 2024-08-15.
- Web site: 2023-10-11 . Gaming Lifestyle Powerhouse XSET Signs Esports Phenom and Creator Clix . 2024-06-28 . KRON4 . en-US.
- Web site: Millman . Ethan . 2020-10-28 . Swae Lee Is the First Artist to Invest in XSET, an Esports Company Rebuilding Gaming Culture . 2024-06-28 . Rolling Stone . en-US.
- Web site: Martinez . Kiko . 2021-04-08 . Ozuna Joins Gaming Organization XSET & Becomes First Latino Owner of Esports Team . 2024-06-28 . Remezcla . en-US.
- Web site: XSET Raises $15M From Lil Wayne’s Young Money, Ezekiel Elliott and Others Built In Boston . 2024-06-28 . Built In . en.
- Web site: 2022-04-06 . Detroit’s Tee Grizzley Joins Gaming Lifestyle Brand XSET And Helps Former Inmates In The Process . 2024-06-28 . VIBE.com . en-US.
- Web site: Martinez . Jose . Brycent Joins Lil Wayne & Ozuna-Backed Gaming Lifestyle Organization XSET . 2024-06-28 . Complex . en-us.
- Web site: Goldberg . Rob . Cowboys' Ezekiel Elliott Joins eSports Team XSET as Creator, Investor . 2024-06-28 . Bleacher Report . en.
- Web site: Richman . Olivia . 2023-07-26 . YouTubers Kris London and CashNasty Join XSET with Exclusive Content and Merch . 2024-06-28 . Esports Illustrated . en.
- Web site: XSET renews partnership with hip hop club Drai’s . 2024-08-15.
- Web site: Fragen . Jordan . 2023-04-07 . XSET acquires women’s gaming org Queens Gaming Collective . 2024-06-28 . VentureBeat . en-US.
- Web site: XSET launches apparel range with content creator Kris London . 2024-08-15.
- Web site: 2023-01-04 . Sophia the robot becomes first humanoid to be signed by a gaming org . 2024-06-28 . Freethink . en-US.
- Web site: Cowen . Trace William . Ganga Launches Nomad LA Collection in Collaboration With XSET and NTWRK . 2024-06-28 . Complex . en-us.
- Web site: XSET Welcomes Kris London and CashNasty as New Talent and Partners, Bringing Co-Created Merchandise and Fresh Content to Fans . 2024-06-28 . www.prnewswire.com . en.
- Web site: 2020-09-09 . XSET Signs Partnership With SCUF Gaming – ARCHIVE - The Esports Observer . 2024-08-15 . en-US.
- Web site: XSET gets a boost with GHOST partnership . 2024-08-15.
- Web site: Aswad . Jem . 2021-09-03 . Music Industry Moves: Gaming Brand XSET Partners With Roland, Drai’s Las Vegas . 2024-08-15 . Variety . en-US.
- Web site: Cirisano . Tatiana . 2021-08-30 . Esports Brand XSET Partners With Drai’s Nightclub for Concerts, Gaming Cabanas . 2024-08-15 . Billboard . en-US.
- Web site: Flores . Griselda . 2021-04-09 . Ozuna Joins Gaming Company XSET in ‘Match Made in Heaven’ . 2024-08-15 . Billboard . en-US.
- Web site: 2024-07-23 . XSET to partner with Breakaway Music Festival; Bridging the gaming and music industry . 2024-08-15 . esports.gg . en.
- Web site: Narayan . Niji . 2023-06-22 . XSET Announces Collaboration with Red Sox . 2024-06-28 . en-US.
- Web site: XSET LAUNCHES BLACK XCELLENCE CAMPAIGN . 2024-06-28 . XSET . en.
- Web site: Karmaloop founder Greg Selkoe is back in Boston. Meet his new venture. . 2024-06-28 . www.bizjournals.com.