XM Gravity Indonesia explained

Parent:	WPP Group (since 2012)
Type:	Subsidiary
Industry:	Advertising
Former Name:	PT. Magnavite Group
Key People:	Kevin Mintaraga (CEO and co-founder)

XM Gravity Indonesia is one of the subsidiary company of the WPP Group, the world's largest advertising company by revenues that employs around 162,000 people in 3,000 offices across 110 countries.^{[1] [2]} This investment is a step closer to WPP Group's goal in reaching 'Asian Domination'.^[3]

History

XM Gravity, First established in 2008 as PT. Magnivite Group, is a full service digital advertising agency based in South Jakarta, Indonesia.^[4] It was then acquired by the WPP Group in 2012 with the collaboration from JWT global advertising and marketing company.^[5] This acquisition is the continuation of the many companies that were acquired by WPP Group in the past years, such as Ogilvy & Mather, Young & Rubicam, Taylor Nelson Sofres, and many others.

Currently, XM Gravity is headed by Kevin Mintaraga as the CEO and Co-founder. The company has more than 120 employees that handles and manages the digital marketing efforts of clients such as XL Axiata,^[6] HokaHokaBento, Nestlé.^{[7] [8]}

Notes and References

1. Web site: WPP Company profile . wpp.com . 2014 . 12 July 2014.
2. Web site: WPP's Sorrell says Europe a sideshow ahead of U.S. Reuters. 28 November 2011.
3. Web site: WPP's Asian Domination. Media Asia. 4 December 2013.
4. Web site: XM Gravity is the largest integrated digital agency in Indonesia, with a real-time digital core. . xmgravity.com . 2014 . 12 July 2014.
5. Web site: McEwan. Feona. XM Asia to acquire a stake in PT Magnivate Group, a digital agency in Indonesia. WPP Plc. 4 December 2013.
6. Web site: Staff Writer. XM Gravity acquires first client in Indonesia. 5 December 2013.
7. Web site: XM Gravity named AOR for HokaHokaBento and Nestle Indonesia. 5 December 2013.
8. Web site: XM Gravity named digital agency of record for Hokahokabento and Nestle Indonesia. 5 December 2013.