| XHURM-FM | |
| City: | Uruapan, Michoacán |
| Branding: | La Mexicana |
| Airdate: | November 30, 1994 (concession) |
| Frequency: | 102.1 FM |
| Format: | Regional Mexican |
| Erp: | 3 kW |
| Callsign Meaning: | URuapan Michoacán |
| Sister Stations: | XHENI-FM, XHIP-FM |
| Coordinates: | 19.4539°N -102.0428°W |
| Owner: | Radiorama |
| Operator: | Grupo AS Comunicación |
| Licensee: | XEURM-AM, S.A. de C.V. |
XHURM-FM is a radio station on 102.1 FM in Uruapan, Michoacán. It is owned by Radiorama and known as La Mexicana with a Regional Mexican format.
XEURM-AM 1440 received its concession on November 30, 1994, owned by Radiorama subsidiary Radio Olin, S.A. The AM station later moved to 1050, and then 750 in a swap with XEIP-AM. It became an FM migrant in 2011.
In 2015, XHURM-FM moved from 25 kW at a site in Tejerías to Cerro de la Cruz and slashed its ERP to 3 kW.[1]