XHOK-FM | |
City: | Guadalupe-Monterrey, Nuevo León |
Branding: | Amor |
Format: | Romantic |
Frequency: | 90.9 MHz |
Airdate: | June 19, 1948 (concession) May 2018 (FM) |
Erp: | 2 kW |
Class: | A |
Haat: | -11.2m (-36.7feet) |
Coordinates: | 25.6883°N -100.2498°W |
Owner: | Grupo ACIR |
Licensee: | Radio XEOK, S. de R.L. de C.V. |
Callsign Meaning: | O-K sounds like (Carlos Roa Montes de) OCA |
Former Callsigns: | XEOK-AM |
Former Frequencies: | 950 kHz (1948–1950) 920 kHz (1950–1990) 900 kHz (1990–2019) |
Webcast: | XHOK-FM |
XHOK-FM is a radio station on 90.9 FM in Monterrey, Nuevo León. It is owned by Grupo ACIR.
XHOK-FM is authorized to broadcast in HD Radio, but the station doesn't use this feature.
XEOK-AM received its concession on June 19, 1948. It broadcast initially on 950 kHz (soon moving to 920) and was owned by Carlos Roa Montes de Oca, who also built a studio-transmitter link for XEOK in the FM band in the late 1950s. XEOK was sold to Radiodifusión Regiomontana, S.A. in 1963, which boosted its power to 1 kW by the 1980s. In the 1990s, XEOK moved from 920 to 900 kHz which allowed a further power increase to 10,000 watts. ACIR concessionaires have owned XEOK since 2000.
For most of the late 2000s and 2010s, XEOK was a news/talk outlet known as "La OK". With ACIR only owning one station in Monterrey, XEOK was selected for second-wave AM-FM migration and signed on XHOK-FM 90.9 in May 2018. In June, the station took on the Radio Disney format, much like its Guadalajara sister station, XHEMIA-FM.
ACIR and Radio Disney parted ways at the end of 2019. Most of the Radio Disney stations were to change to a similar pop format from ACIR known as Match FM, but ACIR opted to flip XHOK to romantic and place XHOK in its Amor network in December.