XEXX-AM explained

XEXX-AM
City:Tijuana, Baja California
Country:MX
Area:San Diego–Tijuana
Frequency:1420 kHz
Branding:Radio Ranchito
Format:Regional Mexican
Owner:Grupo Radiorama
Licensee:Operadora de Radio y Televisión, S.A.
Operator:Radio Cadena Enciso
Sister Stations:XHRST-FM, by ownership; XERCN-AM, by operator
Class:B

XEXX-AM (Radio Ranchito) is a commercial radio station on 1420 AM in Tijuana, Baja California, Mexico, broadcasting to the San Diego–Tijuana radio market. The station is owned by Grupo Radiorama and operated by Radio Cadena Enciso.

History

The original XEXX concession was awarded to Operadora de Radio y Televisión, S.A., in 1946. In the 1950s, the station was owned by Jose J. Clark and was powered at 2,000 watts.[1] The daytime power was boosted in the early 2000s to 10,000 watts, allowing XEXX to cover Tijuana's sprawling suburbs and much of San Diego during daylight hours. Prior programming included Red W Interactiva and Radio Fórmula.

In 2018, PSN began operating XEXX, though primarily simulcasting other PSN-owned stations. Under Audiorama operation, it was "Vida" and broadcast a Spanish-language oldies and soft adult contemporary radio format. With the PSN operation, the station broadcast the complete programming of ESPN Deportes Radio (in XESS it was partial) with a newscast in the morning produced by the owner Grupo Audiorama. Following the end of ESPN Deportes broadcasts on September 8, the station became a full-time affiliate of the TUDN Radio network.[2] This continued until 2022.

Notes and References

  1. http://www.americanradiohistory.com/Archive-BC-YB/1954/401-484-1954-BC-YB.pdf Broadcasting Yearbook 1954 page 480
  2. Web site: TUDN Picks Up Some Former ESPN Deportes Radio Affiliates. RBR-TVBR. 2019-09-09. Radio & Television Business Report. en-US. 2019-09-09.