| Above: | Simulcast with XEBS-AM 1410 |
| XEPH-AM | |
| Country: | MX |
| Area: | Greater Mexico City |
| Branding: | Sabrosita |
| Frequency: | 590 kHz |
| Format: | Tropical music |
| Power: | 25 kW day 10 kW night |
| Class: | B |
| Coordinates: | 19.3888°N -99.125°W |
| Sister Stations: | XHSON-FM, XHMM-FM, XEOYE-FM, XEOY-AM, XEBS-AM |
| Licensee: | Compañia Mexicana de Radiodifusión, S.A. de C.V. |
| Owner: | NRM Comunicaciones |
XEPH-AM is a radio station in Mexico City. Broadcasting on 590 AM, XEPH-AM is owned by NRM Comunicaciones and broadcasts a tropical music format under the brand name Sabrosita.
The XEPH concession was awarded in November 1940, with the station coming to air in 1942.[1]
After moving in a rock direction for years, in August 1967, the station became rock-formatted "La Pantera" (The Panther). In 1987, the station became Spanish modern rock-formatted Espacio 59, only to go back to 1960s and 1970s rock in December 1989. In 1990, XEPH became rock-formatted "Radio Alicia", and from 1992 to 1995, it became "X-Press Radio 590" with an English-language news and music format, similar to Radio VIP.
1995 saw the creation of Sabrosita, which moved to XHSON-FM 100.9 in 1999 to make way for a return of La Pantera to 590. In 2002, La Pantera was replaced again, this time with a sports radio format as Estadio 590; the next year, Estadio 590 gave way to romantic music-formatted Tuya 590.
In 2004, with the creation of the current Beat 100.9 dance music format, Sabrosita returned to 590 AM.
NRM ceased separate programming of XEBS-AM 1410 on December 1, 2022, and brought the two stations together as a simulcast known as Spanish; Castilian: italic=no|Sabrosita 590 y 1410.