| XEMBC-AM | |
| City: | Mexicali, Baja California |
| Country: | MX |
| Branding: | Norteñísima 1190 |
| Frequency: | 1190 kHz |
| Airdate: | November 16, 1964 |
| Format: | Regional Mexican |
| Power: | 250 watts day/100 watts night |
| Class: | B |
| Callsign Meaning: | Mexicali, Baja California |
| Owner: | Grupo Cadena |
| Licensee: | Mario Enrique Mayans Camacho |
| Operator: | Esquina 32 |
| Sister Stations: | XEWV-FM |
XEMBC-AM is a radio station on 1190 AM in Mexicali, Baja California, Mexico. It airs as a Regional Méxican music format, known as Norteñísima.[1] It is operated by Esquina 32.
XEYW-AM received its first concession on November 16, 1964. It was owned by Mario Marcos Mayans, the founder of Cadena Baja California and broadcast as a 250-watt daytimer. By the end of the decade, the call sign had been changed to XEMBC-AM.
On May 22, 2022, all Grupo Cadena stations ceased broadcasting on AM, becoming online-only stations.[2] It did not begin coming back on the air until April 2023, after the Cadena stations were sold to a consortium related to Tijuana news website Esquina 32.