Wpromote Explained

Wpromote
Type:Private
Industry:Search Engine Optimization, Online Advertising
Foundation:2001
Founder:Michael Mothner
Location City:El Segundo, California
Revenue:$100 to $500 million (USD) [1]
Num Employees:600+ (2022)

Wpromote is a digital marketing agency headquartered in El Segundo, CA.

History

Wpromote was founded in 2001 by Michael Mothner in his dorm room at Dartmouth College with peers Michael Stone and Michael Block.[2] The agency originally started, as a Pay Per Click advertising company and is now a full service digital marketing agency.[3]

Since its inception, Wpromote has expanded into eight additional cities across the U.S. It is now the largest independent digital marketing agency in the country, following the acquisition of independent agencies Standing Dog,[4] PrimeVisibility[5] and DemandWave.[6] Wpromote has expanded from its headquarters in El Segundo to Dallas, TX,[7] Houston, TX,[8] San Francisco, CA,[9] Chicago, IL,[10] Melville, NY,[11] New York City and Denver, CO.

In 2016, Wpromote's El Segundo offices were used to film an episode of the HBO series Silicon Valley, which has assisted the agency in increasing its national exposure as its logo was included in the fictional employees’ lanyards and on the front of the building. Through this episode, Wpromote brought on new clients including retailers Forever21 and RVCA, which bolstered the roster of major brands that they already service, including Toyota and Verizon.[12] [13]

Notes and References

  1. Web site: Working at Wpromote. Glassdoor.
  2. News: Creating the right culture: El Segundo's Wpromote honored for its workplace environment. Hixon. Michael. November 25, 2014. The Beach Reporter. 2017-09-27. en.
  3. News: Meet YEC's Michael Mothner, CEO and Founder of Wpromote, on #StartupLab. April 11, 2013. Business Insider. 2017-09-27. en.
  4. Web site: Wpromote Acquires Standing Dog. July 26, 2016. www.prnewswire.com. en. 2017-09-27.
  5. Wpromote Expands Geographic Reach & Capabilities Through Acquisition of Prime Visibility. April 3, 2017. Business Wire. en. 2017-09-27.
  6. Web site: Wpromote Acquires DemandWave, Bolsters West Coast Presence. August 1, 2017. www.businesswire.com. en. 2017-09-27.
  7. Web site: Standing Dog Acquired By Wpromote - texastechpulse.com. www.texastechpulse.com. 2017-09-27.
  8. Web site: Interview With Mike Mothner, Wpromote On Growth, Acquisitions - socaltech.com. www.socaltech.com. 2017-09-27.
  9. Web site: L.A. marketing agency Wpromote riding a wave of acquisitions. Ellingson. Annlee. August 1, 2017. www.bizjournals.com. 2017-09-27.
  10. Web site: This Week's Chicago Deal Sheet. Sudo. Chuck. April 18, 2017. www.bisnow.com. 2017-09-27.
  11. Web site: Wpromote gains Prime Visibility in New York. Ellingson. Annlee. April 3, 2017. www.bizjournals.com. 2017-09-27.
  12. News: This Behind-the-Scenes 'Silicon Valley' Story Will Make Every Digital Agency Jealous. Heine. Christopher. October 10, 2016. Adweek. 2017-10-24. en-US.
  13. Web site: L.A. marketing agency Wpromote riding a wave of acquisitions. Ellingson. Annlee. August 1, 2017. www.bizjournals.com. 2017-10-24.