| Genre: | Variety show, comedy |
| Developer: | Willie Revillame |
| Director: | John Paul Panizales |
| Creative Director: | Willie Revillame |
| Presenter: | Willie Revillame and others |
| Opentheme: | "Wowowillie" by Lito Camo |
| Country: | Philippines |
| Language: | Filipino |
| Executive Producer: | Gary Tejada |
| Producer: | Willie Revillame |
| Location: | TV5 Delta Studio or Wowowillie Studio (Quezon Avenue, Quezon City) |
| Camera: | Multiple-camera setup |
| Runtime: | 150 minutes (weekdays) 180 minutes (Saturdays) |
| Company: | TV5 Wil Productions, Inc. (now WBR Entertainment Productions) |
| Network: | TV5 Kapatid TV5 |
Wowowillie is a Philippine television variety show broadcast by TV5. Hosted by Willie Revillame. It aired from January 26 to October 12, 2013, replacing Sinetanghali and Sine Ko Singko and was replaced by Sine Ko Singko and Sabado Sinerama. The show earned the distinction of being the only noontime program to have a Strong Parental Guidance rating from the MTRCB, which was imposed due to the dancers' provocative outfits.[1]
In September 2013, Revillame admitted in an interview that the show's ratings "fell below expectations" and contemplated on a possible cancellation. The show aired its final episode on October 12, 2013, nearly 9 months after its debut.
Wil To Win is set to replace Wowowillie after 10 years and 9 months of hiatus.
Revillame's previous show Wil Time Bigtime ended its run on January 5, 2013, as he announced in late 2012, and moved to the noontime slot under the title Wowowillie. It premiered on January 26, 2013, to coincide with the host's birthday the day after.[2] [3]
Citing competition from rival variety shows It's Showtime and Eat Bulaga!, TV5 confirmed Revillame's announcement[4] expressing his intent on cancelling Wowowillie and focusing on other commitments, as the show struggled to gain a significant audience share.[5]
On October 12, 2013, Wowowillie aired its final episode, with Revillame bidding farewell to his audience and crew in a speech. No further plans were announced regarding a possible replacement to the program.[6] In 2020, TV5 announces its new noontime variety show Lunch Out Loud as blocktimer program between its affiliate Cignal Entertainment and Brightlight Productions of Albee Benitez as replacement for Wowowillie.[7] [8] [9] [10]
On March 20, 2015, Revillame announced that he would sign a program contract with GMA Network to air a new program, Wowowin. The program would be his return to television after he went on hiatus. Wowowin will be self-produced by Revillame's WBR Entertainment Productions, and former Wowowillie host and friend Randy Santiago will serve as the program's director. Also, the program marks Revillame's return to his original mother network, GMA Network, after hosting Lunch Date in the late 1980s with Randy Santiago. Wowowin premiered on May 10, 2015, on the Sunday Grande sa Hapon afternoon block of GMA Network and was aired internationally via GMA Pinoy TV.[11]
Wowowillie failed to surpass expectations in terms of TV ratings. The show's ratings were ranging from 3 to 5% and sometimes falling below 3%, while rivals GMA Network's Eat Bulaga! and ABS-CBN's It's Showtime ratings were ranging from 13 to 16% based on Kantar Media Philippines.