Woolite | |
Currentowner: | Reckitt |
Tagline: | Clothes look new for longer |
Website: | https://www.woolite.us/ |
Woolite is an American brand of laundry detergent and cleaning products owned by the British multinational company Reckitt. The company acquired the Woolite brand when it bought Boyle-Midway from American Home Products / Wyeth in 1990. The company manufactures laundry accessories, among other consumer goods.
Bissell Inc., under license from Reckitt Benckiser, manufactures Woolite carpet cleaner, which Bissell had bought from Playtex in 2004.