WonderLuk explained

WonderLuk Ltd
Type:Private
Founders:Andre Schober, Roberta Lucca
Location City:London
Location Country:United Kingdom
Area Served:Europe
Industry:Fashion
Products:

WonderLuk.com ([1]) was an online fashion marketplace that sold on-demand 3D-printed fashion accessories and jewellery.[2] In 2017, WonderLuk's founders announced that they would be discontinuing the brand owing to limited market interest.[3]

History

The company was based in London and was founded by Roberta Lucca and Andre Schober in 2013 before it was launched in April 2014. WonderLuk have sold 3D-printed bracelets, brooches, necklaces, rings, earrings, bow ties[4] and smartphone cases. The designs have been created by architects, product, and jewellery designers from around the world. All products are made to order in a location close to the customer using distributed manufacturing. The products are currently made from nylon using selective laser sintering[5] and metals such as sterling silver, titanium and 18k gold.[6] The founders take a strong stance against overproduction and mass-produced fashion.[7] [8] In a recent interview, one of the co-founders stated that "the era of customisation had begun" and predicted that fashion customers in the future will want totally customised items, instantly delivered to their homes.[9] WonderLuk was nominated for the 3D Printshow Global Awards 2014.[10]

Expansion

In August 2015, WonderLuk opened the first pop-up store for 3D-printed jewellery in Europe [11] and in November 2015, WonderLuk collaborated with Topshop to open a 3D-printed accessories pop-up store at their Oxford Circus branch.[12]

External links

Notes and References

  1. Web site: WonderLuk - A Crowdcube Video - See How Bespoke 3D Printed Jewellery Will Be Delivered to Your Door! . . 9 April 2021.
  2. Web site: WonderLuk Is Using 3D Printing To Power An On-Demand Fashion Accessories Marketplace . techcrunch.com . 16 October 2014 . 13 November 2014.
  3. Web site: Home . wonderluk.com.
  4. Web site: 3D Printed Bow Ties Are A Thing And They're Awesome . huffingtonpost.co.uk . 14 August 2015 . 28 August 2015.
  5. Web site: Take a WonderLuk at This Online Destination for Made-to-Order 3D Printed Fashion . 3dprintingindustry.com . 24 April 2014 . 7 July 2014.
  6. Web site: 3D printing: From racing cars to dresses to human tissue . news.bbc.co.uk . 9 September 2014 . 13 November 2014.
  7. Web site: This season's 5 fashion tech trendsetters . techcitynews.com . 12 September 2013 . 7 July 2014.
  8. Web site: 3D printing – Interview with Roberta Lucca – Wonderluk . elfashionista.net . 30 June 2012 . 7 July 2014.
  9. Web site: Tech Firms Seek Inspiration From Fashion . news.sky.com . 30 August 2014 . 31 August 2014.
  10. Web site: 3D Printshow Global Awards - Rising Stars . 3dprintshow.com . 22 August 2014.
  11. Web site: Meet WonderLuk: Europe's first 3D-printed jewellery pop-up . thememo.com . 27 August 2015 . 28 August 2015.
  12. Web site: Topshop launches first 3D printed accessory pop-up with Wonderluk . thememo.com . 6 November 2015 . 19 February 2016.