Women in Cinema Collective explained

WCC
Location Country:	India
Full Name:	Women in Cinema Collective
Headquarters:	Stadium Link Road, Kochi, India^[1]

Women in Cinema Collective, abbreviated as WCC, is an organisation for women working in the Malayalam cinema industry.^[2]

Formation

On 1 November 2017, Women in Cinema Collective Foundation was registered as a society in Kerala following the sexual assault case involving a prominent film actress in the Malayalam Cinema.^{[3] [4]} The organisation aims to bring social awareness against misogyny practices and intends to be the unified voice for the welfare of women artists by promoting gender neutral practices in the Malayalam movie industry.

Major Achievements

Women in Cinema Collective sought the intervention of Kerala High Court to ensure formation of Internal Complaints Committees (ICC) and strict implementation of Protection of Women from Sexual Harassment at Workplace (PoSH) Act, 2013 in all Malaylam film production units. Kerala High Court announced the verdict to adher to the PoSH Act in all film units - which was a significant milestone after the establishment of WCC

Activities

• Punarvaayana, a year-long series of events was intended to address and bring more awareness in the society on issues such as exclusionary workspaces, workplace exploitation and gender discrimination. This curtain-raiser brought together prominent and successful women from various fields — including mediapersons, lawyers, bureaucrats, politicians, social activists to discuss and contemplate on these matters.
• WCC also intends to celebrate the role of women in cinema by holding exhibitions and announcing end-of-year awards for Malayalam Cinema that pass the Bechdel Test.^[5]
• On 18 May 2017, WCC submitted a petition to the Chief Minister of Kerala, requesting an inquiry and prompt action on the sexual assault case involving a prominent film actress in the Malayalam Cinema. Later WCC also publicly condemned and revolted against the decision of AMMA to reinstate actor Dileep, when the matter was only sub judice.^[6]
• WCC members has requested the intervention of the government to formalise wage structure and welfare schemes for women working in the film industry such as maternity pay and tax subsidies for production crews that have at least 30% women representation, among many others.^[7]
• WCC requested the Government of Kerala to start more movie production related technical courses that provides direct employment opportunities for more women and provide for more women's reservations in government-owned studios.^[3]

Controversies

Actor Parvathy Thiruvothu, a member of AMMA and WCC, was one of the first to openly state that films with misogynist dialogues should not be encouraged. She named the senior actor Mammootty’s film Kasaba (2016) as one such movie. She requested that senior actors like Mammootty who is much respected and has a wide fan following should henceforth refrain from acting in movies that has such misogynistic scripts for the betterment of the society at large.^[8] Parvathy's viewpoint received mostly criticism but also some support from the film fraternity and she became the victim of cyber-bullying. She was viciously trolled and abused by the actor’s fans and two of them were arrested by the Kerala Police following a complaint from Parvathy.^[9]

Similar initiatives

Film Employees Federation of Kerala (FEFKA) rolls out its own women's wing. Bhagyalakshmi, the chairperson of the newly created women's wing, criticised WCC in being selective in its approach. The new women's wing which in many ways is looked upon as a parallel association to WCC, is claimed to be a platform where concerns of women technicians can be voiced out and they would act as arbitrators with the concerned producers to sort them out.^[10]

References

https://maktoobmedia.com/india/south-india/groundbreaking-gender-revolt-in-malayalam-cinema/

External links

• • Women in Cinema Collective Official Website

Notes and References

1. Web site: Get in touch with WCC. Women in Cinema Collective. 27 April 2019.
2. Web site: Kayyalakkath . Aslah . 2019-04-28 . Groundbreaking gender revolt in Malayalam Cinema . 2019-11-12 . Maktoob . en-US.
3. News: Kerala's Women in Cinema Collective registers as society, to fight for gender parity. 27 December 2017. The News Minute. The News Minute. 2 November 2017.
4. News: Women in Cinema Collective will work for equal opportunity and dignity of women employees in Mollywood! – Times of India. 27 December 2017. The Times of India. Times of India. 19 May 2017.
5. News: 'Punarvaayana': Women in Cinema Collective launches event series to celebrate 1 year. 18 May 2018. The News Minute. The News Minute. 18 May 2018.
6. News: Praveen . S. r . Women in Cinema Collective condemns AMMA’s decision to reinstate actor Dileep . The Hindu . 25 June 2018 . en-IN.
7. News: Parvathy Menon, Manju Warrier, Bhavana and others form Women in Cinema Collective. 27 December 2017. The Indian Express. The Indian Express. 4 June 2017.
8. News: Parvathy calls Mammootty's Kasaba misogynistic, gets trolled by fans. The Indian Express.
9. News: Mammootty fans are sending Parvathy rape and death threats. DailyO.
10. News: Malayalam film industry gets another women's association: FEFKA rolls out women's wing . The News Minute . 4 February 2018 . en-IN.