Wismilak Explained

PT Wismilak Inti Makmur Tbk
Type:Public
Industry:Tobacco
Predecessors:-->
Founders:-->
Successors:-->
Hq Location:Grha Wismilak
Hq Location City:Surabaya
Hq Location Country:Indonesia
Areas Served:-->
Key People:Ronald Walla
Operating Income: [1]
Income Year:2021
Profit:-->
Profit Year:-->
Assets Year:2021
Equity Year:2021
Owners:-->
Num Employees:3,439
Num Employees Year:2021

PT Wismilak Inti Makmur Tbk, commonly known as Wismilak, is an Indonesian holding company of cigarette producer PT Gelora Djaja and cigarette distributor PT Gawih Jaya, and the fourth-largest Indonesian tobacco manufacturer after Gudang Garam.

With tobacco being addictive and the single greatest cause of preventable death globally,[2] the company has had to contend with rising taxes, health warnings and tougher labeling regulations.[3]

History

Wismilak's origin has started by Gelora Djaja when it was established in Surabaya, East Java, on September 12, 1962, by Lie Koen Lie and Oei Bian Koen Hok with just 10 employees.[4] The company has been listed on the Indonesia Stock Exchange since 18 December 2012 under the symbol "WIIM".[5]

In 2022, Wismilak's net profit increased by 30.33 percent again, to IDR82.16 billion. In fact, in the same period in 2021, WIIM's net profit was only IDR 63.04 billion. The growth of Wismilak's net profit occurred in the midst of the collapse of the net profits of the country's largest cigarette issuers.[6]

Health warnings and sales

Following the introduction of graphic health warnings on cigarette packets in Indonesia in 2014, several tobacco companies recorded declines in sales. Wismilak corporate secretary Surjanto Yasaputera had initially expressed hope the company would remain on target to increase sales by 20% to 25% in 2014.[7] Wismilak's sales reportedly fell 15.7%, or Rp.760.7 billion (US$57 million), year-on-year from January to July 2017.[8]

Brands

Hand-rolled clove cigarettes

Hand-rolled clove slim cigarettes

Machine-made full flavor clove cigarettes

Machine-made light mild clove cigarettes

Cigar

Notes and References

  1. Web site: 2021 Annual Report. Wismilak Inti Makmur. 23 July 2022.
  2. Book: WHO Report on the Global Tobacco Epidemic, 2008: the MPOWER package . 2008 . World Health Organization . Geneva . 978-92-4-159628-2 . https://web.archive.org/web/20080308173338/http://www.who.int/tobacco/mpower/mpower_report_full_2008.pdf. dead. March 8, 2008.
  3. News: Amin. Khoirul. Another year, another burden for cigarette makers. 11 April 2018. The Jakarta Post. 4 May 2015.
  4. News: Setengah abad bertahan di bisnis rokok. 11 April 2018. Kontan.co.id. 24 November 2012.
  5. Web site: Indonesia Stock Exchange . Indonesia Stock Exchange . en . 2018-05-01.
  6. Web site: idxchannel . Kalahkan HMSP-GGRM, Kinerja Wismilak (WIIM) Jadi Juara di Semester I . 2022-10-29 . www.idxchannel.com/ . id-ID.
  7. News: Nangoy. Fransiska. Indonesia rolls out graphic health warnings on cigarette packs. 11 April 2018. Reuters. 24 June 2014.
  8. News: Cook. Erin. Sin Tax Says 'Put Down the Smokes'. 11 April 2018. Indonesia Expat. 12 September 2017.