WirtschaftsBlatt explained

WirtschaftsBlatt
Type:Business newspaper
Owners:Styria Medien AG
Publisher:Wirtschaftsblatt Verlag AG
Chiefeditor:Wolfgang Unterhuber
Foundation:October 1995
Language:German
Ceased Publication:2 September 2016
Headquarters:Vienna
Publishing Country:Austria
Circulation:27,000 (2013)
Oclc:47862186

WirtschaftsBlatt (meaning The Business Journal in English) was the only daily financial newspaper published in Vienna, the Republic of Austria.[1] The newspaper appeared every trading day from Monday to Friday in German.[2] It was in circulation between October 1995 and September 2016.

History and profile

First published in October 1995,[3] [4] WirtschaftsBlatt specialized in the areas of business, economic policy, markets, stock exchanges and investment. The newspaper was published by around 50 journalists and 30 production staff. On the paper's founding, Styria Multimedia AG and the Swedish media group Bonnier each owned 50% the paper and its online portal.[4] In mid-2006 Styria purchased all of Bonnier's shares and became 100% owner of the newspaper.[5] The publisher of the paper is Wirtschaftsblatt Verlag.[3] The paper was a cooperative of the Austria Press Agency.

WirtschaftsBlatt had its headquarters in Vienna. On 25 January 2007 the online version of the newspaper was launched. On 2 September 2016 the last issue of the paper appeared.[6]

Content

Circulation

WirtschaftsBlatt had a circulation of 53,000 copies in 2004.[7] In 2009, according to Austrian Media Analysis (ÖWA), the newspaper was read by approximately 86,000 (on Fridays 117,000).[1] The average circulation of the paper was 22,024 copies from Mondays to Fridays in 2010.[8] The Austrian Circulation Control (ÖAK) reported that the paper had a circulation of 34,084 in the first half of 2011.[9] Its average circulation was 27,000 copies in 2013.[3]

Online service

On 25 January 2007, the newly designed online wirtschaftsblatt.at was launched. The contents of the portal was based on the WirtschaftsBlatt's line of business. According to Austrian Web Analysis (ÖWA), in 2009 www.wirtschaftsblatt.at had an annual average of 322,000 unique visitors, nearly a million visits and more than three million page views with an average duration of 5:49 minutes.[10]

Notes and References

  1. Business Press Europe: WirtschaftsBlatt Profile Retrieved 30 May 2012
  2. Web site: Media Markets: Austria Country Overview. Russian Telecom. 1 January 2015. August 2004.
  3. Web site: Austria 2013. WAN IFRA. 25 February 2015.
  4. Book: Mary Kelly. Gianpietro Mazzoleni; Denis McQuail. The Media in Europe: The Euromedia Handbook. 19 April 2015. 2004. SAGE Publications. 978-0-7619-4131-6. 6.
  5. Web site: Josef Trappel. Media landscapes. Austria. European Journalism Centre. 19 April 2015.
  6. News: Austria: Business daily Wirtschaftsblatt to close. 7 October 2016. Publicitas. 22 August 2016.
  7. Web site: Media pluralism in the Member States of the European Union. Commission of the European Communities. 27 March 2015. Brussels. 16 January 2007.
  8. News: Austria: Top daily newspapers. 4 February 2015. Publicitas. 28 October 2010.
  9. http://www.oeak.at/content/intern/Auflagenlisten/OEAK_2011_1HJ_KORR_20120301.pdf Austrian Circulation Control 2011 report
  10. Österreichische Media-Analyse: Austrian Media Market Analysis 2010