Winkreative Explained

Winkreative is an independently owned global creative and branding agency. Founded by the publisher, Tyler Brûlé, and headquartered in Zürich, Switzerland it focuses on narrative-based advertising and branding projects. The design work of the company is carried out at its London base called Midori House, where its sister company, Monocle magazine is also located.[1] [2] Winkreative has around 40 employees and handles the creative work of more than 30 clients worldwide.[3]

History

The design agency was founded as Wink Media in 1998 and later became Winkreative.[4] In 2001, the same year Tyler Brûlé became the youngest ever recipient of the British Society of Magazine Editors' Lifetime Achievement Award,[5] Winkreative was hired to design the "look and feel" of Swiss International Air Lines at their relaunch, after the collapse of Swissair.[6] The rebranding project went beyond just a new look for Swiss International Air Lines, extending to the cabin's lighting and even crew uniforms.

In 2002, Brûlé sold his stake in Wallpaper* magazine and turned his focus towards the development of Winkreative.[7] Today, the agency is a wholly owned subsidiary of Winkorp AG, also the Swiss parent company of Monocle and Trunk Clothiers.[8]

Other past and present clients include TOTO, Tag Heuer, Sky News, Stella McCartney, and Porter Airlines.[9]

Notes and References

  1. Web site: Winkreative.com/about_us. Winkreative. 25 October 2013.
  2. Web site: Williams. Alex. Mr. Zeitgeist. New York Times. 7 November 2013.
  3. Web site: Lewis. Carly. What's winkreative up to?. Marketing magazine. 25 October 2013.
  4. Web site: Silver. James. Just don't mention the Wallpaper*. The Guardian. 7 November 2013.
  5. Web site: Lewis. Robyn. View from the top: Tyler Brûlé's back in business. PR week. 7 November 2013.
  6. Web site: Arnold. James. PR flurry heralds Swissair relaunch. BBC News. 25 October 2013.
  7. Web site: Tyler Brûlé. The Canadian Journalism Foundation. 7 November 2013.
  8. Web site: The Medium and the Message. Financial Times. 7 November 2013.
  9. Web site: The Medium and The Message. Financial Times. 7 November 2013.