Wings (Indonesian company) explained

Wings (Indonesian company) should not be confused with Wingz (company).

PT Wings Surya
Trade Name:Wings Group
Type:Private
Industry:Consumer goods
Hq Location:Surabaya
Hq Location City:East Java
Hq Location Country:Indonesia
Area Served:Worldwide
Revenue: Rp 35.1 billion
Revenue Year:2023
Num Employees:3,000
Num Employees Year:2023

PT Wings Surya, also known as the Wings Group or simply Wings, is an Indonesian multinational consumer goods company headquartered in Surabaya. It was founded on 21 September 1948 as Fa Wings, by Johannes Ferdinand Katuari and Harjo Sutanto.[1]

History

In 1948, Johannes Ferdinand Katuari (Oen Jong Khing) and Harjo Sutanto (Tan Siek Miauw), the co-founders of Wings, began producing a simple laundry soap in their backyard, using limited resources. Katuari and Sutanto operated out of a small workshop in their home in Surabaya, East Java, peddling their goods door to door, at market stalls, and travelling from village to village. They gradually expanded their business, developing more effective detergent formulations,[2] later including cream detergent, which is much cheaper than powder detergent due to low energy cost and low investment cost of machinery. This product thus became successful as a practical and economical way of doing laundry, spreading throughout Java and subsequently the whole of Indonesia.

In 1981, Wings expanded their business by building a third factory in Jakarta together with Lion Corporation Japan. In 1991 the company was renamed Solar Wings, and in 2004 was renamed again as Wings Surya.

Their products include shampoo, shower gel, skin care products, pharmaceutical and healthcare, toothpaste, dishwasher liquid, toilet soap, floorcleaners, fabric softeners, and sanitary napkins.

Notes and References

  1. Web site: About Us. 21 May 2024. wingscorp.com.
  2. Web site: History of Wings Indonesia. www.wingscorp.com. https://web.archive.org/web/20190107160440/http://www.wingscorp.com/content/story.php?l=1&m=257&ul=1. 2019-01-07. 2019-02-18.