Wine Folly Explained

Wine Folly
Type:	Private
Founded:	October 25, 2011, in Seattle, Washington
Location:	Seattle, Washington
Industry:	Internet
Num Employees:	2

Wine Folly is a website founded in October 2011 by Madeline Puckette and developer Justin Hammack. The website was found and is headquartered in Seattle, Washington. The website is an educational wine blog that publishes articles, videos, courses, and infographics to help simplify wine and educate readers.^[1]

The website was also made into two books. The first one is called Wine Folly Paperback, published on September 22, 2015, as an illustrated version which has been called 'The best introductory book on wine to come along in years' by The Washington Post. The second one, Wine Folly: Magnum Edition, was a hardback version published on September 25, 2018, as the expanded wine guide from the creators of Wine Folly, packed with new information for devotees and newbies alike. This book was also awarded the James Beard award.

History

Madeline Puckette studied graphic design at California Institute of the Arts. At age 27, she began working at a wine tasting room in Reno, Nevada, and took the Court of Master Sommeliers' certification exam.

Using content from the blog, Puckette and Hammack wrote a reference guide, Wine Folly: The Essential Guide to Wine,^{[2] [3]} published by Avery in 2015.^[4] In November 2015, the book was included in The New York Times Best Seller list for food and diet books.^[5]

In 2017, Puckette embarked on a book tour for Wine Folly: The Essential Guide to Wine making stops at several wineries in Washington. The Washington Post characterized the book as "the best introductory book on wine to come along in years".^[6]

In 2018, the release of, Wine Folly: Magnum Edition, The Master Guide was prepared and issued for sale to the public.^[7] Wine writer Keith Wallace recommended that readers include the blog in their list of "Eleven Wine Blogs to Follow."^[8]

In 2019, Wine Folly united with the Global Wine Database, forming the entity known as Folly Enterprises.^[9]

In 2022, Wine Folly partnered with Paso Robles Wine Country Alliance and created a Paso Robles Region guide.^[10]

Notes and References

1. Web site: October 21, 2022 . Wine: the acid test - how to find a sharp wine to suit your palate . Beckett . Fiona . November 15, 2022 . . en.
2. Web site: D'Vari . Marisa . June 24, 2020 . Wine Tasting Book . February 22, 2023 . A Wine Story: Free Wine, Education Resources . en-US.
3. Web site: Wingrave . David J. . February 3, 2016 . The People's Wine Expert Wants to Show You How to Get the Most out of Your $13 . February 22, 2023 . Vice . en.
4. Book: Puckette, Madeline . Wine folly : the essential guide to wine . 2015 . Justin Hammack . 978-1-59240-899-3 . New York . 912872905.
5. News: Food and Diet Books – Best Sellers – Nov. 15, 2015 – The New York Times . . November 11, 2015 . November 30, 2018.
6. Web site: Meet "Wine Folly" Author at Woodinville After Hours! . March 22, 2023 . Woodinville Wine Country . en.
7. Book: Puckette, Madeline . Wine folly : the master guide . 2018 . Justin Hammack . 978-0-525-53389-4 . Improved and expanded . New York . 1050832380.
8. News: The Top 11 Wine Blogs – Our Favorite Wine Blogs From Around The World . Wallace . Keith S. . Wine School of Philadelphia . January 9, 2020.
9. Web site: Mileham . Arabella . May 1, 2019 . Merger promises new 'big data era' for the wine industry . October 26, 2021 . The Drinks Business.
10. Web site: 19 July 2022 . Wine alliance announces partnership with Wine Folly . 29 September 2023 . Paso Robles Daily News.