Wind It Up (Rewound) Explained

Wind It Up (Rewound)
Cover:Wind it up.jpg
Type:single
Artist:the Prodigy
Album:Experience Expanded
Released:[1]
Recorded:Essex, England
Length:3:29 (The Rewound edit)
Label:XL
Producer:Liam Howlett
Prev Title:Out of Space
Prev Year:1992
Next Title:One Love
Next Year:1993

"Wind It Up (Rewound)" is a song by British electronica act the Prodigy, released as their fifth single on 5 April 1993. A remix of "Wind It Up", it is significantly different from the version featured on their debut album, Experience (1992), though does appear on CD2 of the Experience Expanded special edition. B-side "We Are the Ruffest" features a sped-up banjo riff. The Elektra Records version of the single in the United States was never re-released as some of the previous singles were, making it a rarity and much sought after. The Elektra version also exclusively contained four remixes never released on any other work by the band.

Critical reception

Andy Beevers from Music Week gave "Wind It Up (Rewound)" four out of five, writing, "Yet another track from their debut LP makes it on to the single format. It comes in remixed form with a new, similarly hard and fast breakbeat ragga rave tune, "We Are the Ruffest", plus a new mix of the more experimental "Weather Experience". The Prodigy should have enough support to take this chartwards but they will need to follow it with something fresher."[2] Roger Morton from NME commented, "They've had the pop hit with "Charly" and the successful inventiveness of "Out of Space". So it's a shame that this burst of breakbeat overload, sucking noise, piano riffs and sped-up vocals sounds so, well, predictable."[3] Pete Stanton from Smash Hits rated the song two out of five, adding, "'Wind It Up' does wind you up really. It's like one of those Duracell teddies that bangs a drum for ever and ever and..."[4]

Music video

The accompanying music video for the song features the band again on tour in the United States, as in the "Everybody in the Place" video, but this time on the West Coast. There is footage showing local flavour, the band in concert and on the beach.

Track listings

7-inch single

12-inch single

CD single

Elektra CD single: Track 2, 3, 4 and 7 remixed by Tony Garcia and Guido Osorio.

Charts

Chart (1993)Peak
position
Europe (Eurochart Hot 100)[5] 42
Europe (European Dance Radio)[6] 18
UK Dance (Music Week)[7] 7

Notes and References

  1. New Releases: Singles. Music Week. 17. 3 April 1993.
  2. Andy . Beevers . Market Preview: Dance . . 3 April 1993 . 20 . 25 March 2021 .
  3. Roger. Morton. Singles. NME. 3 April 1993. 18. 5 May 2023.
  4. Pete. Stanton. New Singles. Smash Hits. 31 March 1993. 51. 9 December 2022.
  5. Eurochart Hot 100. Music & Media. 10. 20. 15 May 1993. 23. 24 March 2024.
  6. European Dance Radio Top 25. Music & Media. 10. 17. 24 April 1993. 15. 4 November 2021.
  7. Top 60 Dance Singles . . 17 April 1993 . 30 . 9 April 2021.